Affinity Investment Group, LLC logo

Affinity Investment Group, LLC

Updated today

Client assets under management

$558,069,087

Clients

461

52% high-net-worth

Advisors

3

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

154

Very High

Average account size

$1,210,562

About

Affinity provides investment management and financial planning to individuals (including high-net-worth clients), trusts, estates, charitable organizations, and business entities. Services include ongoing portfolio management, standalone financial planning and consulting, and retirement-plan related advisory work, with public seminars and webinars offered periodically.

The firm generally uses a strategic asset-allocation, core-and-satellite approach that favors no-load or load-waived mutual funds and passive ETFs as the core while supplementing with actively managed funds; accounts may be managed on a discretionary or non-discretionary basis and cash is treated as an asset class. Affinity does not recommend cryptocurrencies, will employ ESG strategies only at client direction (typically via third‑party ETFs), and provides regular account reporting and periodic portfolio reviews.

Noteworthy for a team firm, Affinity reports roughly $595 million in assets under management while operating multiple offices with a relatively small advisory staff, and certain principals maintain separate registrations as insurance agents who may receive commissions for insurance sales that are separate from, and can sometimes be used to offset, advisory fees. The firm also participates in Schwab’s institutional program and may receive non‑monetary benefits from custodians, which it discloses as potential conflicts of interest.

Client services

Financial planning Portfolio management Consulting

Expertise

ESG / Sustainable investing

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Fee options

Fixed

Financial Planning / Consulting fees typically fixed fees ranging from $2,500 to $10,000

Percentage

$250,000 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.75% $2,000,001+: 0.50%

Commissions

Separate commissions earned by firm representatives acting as insurance agents/brokers for insurance products

Other

Account minimum: $250,000 Minimum fee: $3,125 minimum annual fee Fee-only: Portfolio management fees charged as percentage of AUM; Financial Planning / Consulting fees charged as fixed fees ranging from $2,500 to $10,000

Main office location

Affinity Investment Group, LLC

18 Hampton Road, Unit 7

Exeter NH 03833, United States

Number of offices

8

Most active in

Florida · Maine · Massachusetts · New Hampshire · North Carolina · Texas · Vermont

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gregory G

ChFC®, Series 63, Series 65

Candia, NH

Affinity Investment Group, LLC

Gregory Gagne is a financial advisor with Affinity Investment Group, LLC, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 27 years of industry experience and has been with Affinity since 1998. Outside of his advisory role, he works as an independent insurance agent, dedicating a portion of his time to this activity. Affinity Investment Group serves individual and high-net-worth clients, trusts, estates, charitable organizations, and business entities with financial planning, portfolio management, and retirement-plan consulting. The firm manages approximately $515 million in client assets using a core-and-satellite asset allocation strategy focused on mutual funds and ETFs, with portfolio supervision tailored to client objectives and tax considerations.

ESG / Sustainable investing
user avatar

Lucas G

Series 65

Newmarket, NH

Affinity Investment Group, LLC

Lucas Gagne is a financial advisor at Affinity Investment Group, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Channel Building Company, Inc. and the University of Vermont. Outside of his advisory role, he is an independent insurance agent. Affinity Investment Group serves individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and business entities, providing personalized financial planning, portfolio management, and retirement-plan consulting. The firm manages approximately $515 million in client assets using a core-and-satellite asset allocation strategy tailored to client objectives and tax considerations.

ESG / Sustainable investing
user avatar

Peter W

CFP®, Series 63, Series 65

Hampton, NH

Affinity Investment Group, LLC

Peter Willcox Jr. is a CFP® professional with 15 years of industry experience, currently serving at Affinity Investment Group, LLC since 2009. He is also licensed as an insurance broker/agent, dedicating a portion of his time to this activity. Affinity Investment Group serves individual and high-net-worth clients, trusts, estates, charitable organizations, and business entities with personalized financial planning, portfolio management, and retirement-plan consulting. The firm manages approximately $515 million in assets using a core-and-satellite asset allocation approach, emphasizing mutual funds and ETFs, with portfolio supervision tailored to client objectives and tax considerations.

ESG / Sustainable investing
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