AlphaStar Capital Management logo

AlphaStar Capital Management

Updated today

Client assets under management

$2,234,313,383

Clients

8,466

5% high-net-worth

Advisors

134

of 150 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

63

Typical

Average account size

$263,916

About

Alphastar Capital Management serves a mix of individual clients (including high‑net‑worth individuals), corporate and business clients, and retirement plans, offering discretionary investment management, financial planning, participant account management for 401(k) and pension plans, and subadvisory services to other registered investment advisers. The firm operates at enterprise scale, reporting roughly 135 advisors, about $2.5 billion in assets under management, over 8,400 client relationships, and an extensive office footprint.

Investment implementation is through firm-designed Alphastar Model Portfolios and advisor‑directed models that use strategic (target allocations and rebalancing) and tactical (momentum and fundamentals) approaches, and may include equities, ETFs, mutual funds, structured notes, private placements and fee‑based annuities. Alphastar commonly employs unaffiliated subadvisers and underlying funds, and uses third‑party portfolio construction technology — including tax‑aware optimization and custom indexing tools — while offering ERISA-related plan services (including potential 3(38) discretionary and 3(21) co‑fiduciary roles).

Distinctive features disclosed in the brochure include the firm’s provision of subadvisory and promoter/referral arrangements to unaffiliated investment advisers, a practice noted as relatively uncommon for enterprise peers and explicitly described along with related referral fees. The firm also discloses a formal minimum cash‑position policy (generally at least 0.5% and 2% for accounts holding illiquid securities) and maintains common‑control relationships with affiliated wholesalers and insurance support entities (for example, Barnabas and Financial Independence Group), which are disclosed as potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Sub-advisory services

Expertise

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments

Occupation focus

Founder/Business Owner Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees for financial planning vary based on complexity and client needs; specific amounts are negotiated

Percentage

Up to 2.25% per annum (maximum annual rate); actual fees are negotiable and vary by client

Commissions

IARs may receive commissions for sale of commission-based insurance products separately from advisory fees; commissions vary by product and carrier

Project-based

Hourly financial planning fees are negotiable and based on complexity; specific rates not stated

Subscriptions

Subscription fees for ongoing financial planning and consulting may be negotiated; specific amounts not stated

Other

Minimum fee: Account administrative fee of up to $50 per account annually, payable monthly or quarterly Fee-only: Financial planning services offered with negotiable fixed fees, hourly fees, retainer fees, or subscription fees (monthly, quarterly, or annual); specific amounts vary and are negotiated

Main office location

AlphaStar Capital Management

19600 West Catawba Avenue, Suite B200

Cornelius NC 28031, United States

Number of offices

87

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Allen R

ChFC®, Series 63, Series 65

Cornelius, NC

AlphaStar Capital Management

Allen Ray Jr. is a financial advisor at Alphastar Capital Management with 15 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. Ray is the founder and president of DSR Investment Management Corp, an insurance company, which he has operated since 2008 and to which he devotes half of his professional time. Alphastar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base including individuals, trusts, small businesses, and pension plans. The firm employs a combination of strategic asset allocation and quantitative tactical approaches, offering both model and custom portfolios as well as subadvisory and platform services to other RIAs.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Hunter M

Series 65

Jenks, OK

AlphaStar Capital Management

Hunter Matthews is a financial advisor at AlphaStar Capital Management and holds a Series 65 designation. He has been in the industry since 2024 and also works as an insurance agent with Strong Family Financial. Prior to entering financial services, Matthews served at Tink Air Force Base for five years. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for individuals, trusts, small businesses, and other investment advisers. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting, employing both model and custom strategies based on quantitative analysis and tactical asset allocation.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Matthew W

Series 65

Cornelius, NC

AlphaStar Capital Management

Matthew Whitt is a financial advisor at AlphaStar Capital Management with one year of industry experience. He holds a Series 65 designation and has previously worked at Dean Financial LLC and Planet Fitness. Whitt is also a licensed insurance agent. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base, including individuals, trusts, small businesses, and pension plans. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting, utilizing both model portfolios and custom strategies based on quantitative analysis and tactical asset allocation.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Troy D

Series 65

Solon, OH

AlphaStar Capital Management

Troy Dipre is a financial advisor at AlphaStar Capital Management with seven years of industry experience. He holds a Series 65 credential and has been associated with AlphaStar since 2020. In addition to his advisory role, he is involved in insurance sales through Dipre, Brodnik, & Associates, Inc. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for individuals, trusts, estates, small businesses, and other entities. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting, utilizing both model portfolios and customized strategies based on quantitative analysis and tactical asset allocation.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Michael K

Series 65

Hudson, WI

AlphaStar Capital Management

Michael Kojonen is a financial advisor at AlphaStar Capital Management with three years of industry experience. He holds a Series 65 designation and also owns Principal Wealth Services, LLC, a retirement planning firm, and Principal Preservation Services, LLC, a non-investment related business. Kojonen dedicates significant time to these ventures alongside his advisory role. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, estates, and small businesses. The firm offers both model and custom investment strategies, employing strategic asset allocation and quantitative analysis, and provides services such as portfolio management, financial planning, and subadvisory support to other registered investment advisers.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Jonathan B

CFP®, ChFC®, Series 63, Series 66

Cornelius, NC

AlphaStar Capital Management

Jonathan Blevins is a CFP® and ChFC® with 21 years of industry experience. He is currently with Alphastar Capital Management and has previously worked at Oakwood Capital Securities and TIAA-CREF. Blevins also serves as Vice President of Advisor Consulting for Alpha Star. Alphastar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, estates, small businesses, and other investment advisers. The firm employs both predefined model portfolios and custom strategies that combine strategic asset allocation with quantitative and momentum-based analysis.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Zach B

Series 66

Columbia, IL

AlphaStar Capital Management

Zach Buettner is a financial advisor with AlphaStar Capital Management, holding a Series 66 designation and 10 years of industry experience. He has held roles at Edward Jones, Sagepoint Financial, CreativeOne Wealth, and currently leads Conquistare Financial Advisory, where he serves as president and is involved in insurance sales including life, disability, and Medicare supplements. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base including individuals, trusts, small businesses, and pension plans. The firm employs both predefined model portfolios and custom strategies that use strategic asset allocation and quantitative analysis, and it also provides subadvisory and platform services to other registered investment advisers.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Emilee E

Series 65

Broken Arrow, OK

AlphaStar Capital Management

Emilee Eppler is a financial advisor at AlphaStar Capital Management with a Series 65 credential and six years of experience in the federal benefits and retirement planning sector. Her prior roles include positions at Federal Benefits Authority, LLC, MyFedBenefits, Weaver Insurance, and Miami Nation. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, estates, small businesses, and other advisers. The firm offers both model and custom portfolio strategies utilizing strategic asset allocation, quantitative analysis, and third-party research, and provides a range of services including portfolio management, financial planning, and retirement plan consulting.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Robert L

Series 65

Greenville, SC

AlphaStar Capital Management

Robert Leatherwood is a financial advisor at AlphaStar Capital Management with seven years of industry experience. He holds a Series 65 designation and has worked at multiple firms, including Brookstone Wealth Advisors and R&R Financial Advisors. Outside of his advisory role, he is a consultant for Empower Law & Mediation, serves as a bookkeeper for Russell Community Church, and acts as a financial coach for Stokes CPA. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base, including individuals, trusts, and small businesses. The firm utilizes both predefined model portfolios and custom strategies, combining strategic asset allocation with quantitative and tactical analysis, and offers services such as portfolio management, financial planning, and retirement plan consulting.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Jason H

Series 63, Series 66

Cornelius, NC

AlphaStar Capital Management

Jason Hathcock is a financial advisor at AlphaStar Capital Management with 17 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at LPL Financial and Wells Fargo Clearing Services. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base including individuals, trusts, small businesses, and other advisers. The firm offers both model and custom portfolio strategies using a quantitative, tactical approach and provides a range of services such as financial planning, retirement consulting, and subadvisory support.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Phillip L

Series 66

Findlay, OH

AlphaStar Capital Management

Phillip Lawson is a financial advisor at AlphaStar Capital Management with 18 years of industry experience. He holds a Series 66 designation and has been with AlphaStar since 2015. Lawson also operates Lawson Financial Group and is a managing member of JJ Ventures, LLC, which owns and operates Jimmy John’s restaurants. Additionally, he is involved in a craft brewery startup as managing member of Brew Capital Partners, LLC. AlphaStar Capital Management manages approximately $1.84 billion for individuals, trusts, small businesses, and pension plans. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting, using a strategic asset-allocation approach combined with quantitative analysis and third-party research.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Reid M

CFP®, Series 65

Myrtle Beach, SC

AlphaStar Capital Management

Reid Mathews is a CFP® and Series 65 licensed advisor with eight years of industry experience. He is currently with AlphaStar Capital Management and has previously worked at Berry Financial Securities, LLC and Berry Financial Group, Inc. Outside of his advisory role, Mathews is involved in offering insurance products, including annuities, life insurance, long-term care, and Medicare supplements through Berry Financial Group, where he spends significant time managing these services. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base that includes individuals, trusts, estates, small businesses, and pension plans. The firm employs both predefined model portfolios and custom strategies, utilizing strategic asset allocation combined with quantitative and momentum analysis, and serves other advisers through subadvisory and platform services.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Casey M

CFA®

Cornelius, NC

AlphaStar Capital Management

Casey Mc Intyre is a CFA® charterholder with over 18 years of experience in the investment management industry. He currently works at AlphaStar Capital Management and previously held roles at Sterling Capital Management, LLC and Cambridge Associates, LLC. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, estates, small businesses, and retirement plans. The firm employs both model and customized investment strategies that combine strategic asset allocation with quantitative and momentum analysis, and it offers a range of portfolio management and consulting services.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Austin D

Series 63, Series 65

Pensacola, FL

AlphaStar Capital Management

Austin Dixon is a financial advisor at AlphaStar Capital Management with three years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Empower Advisory Group and John Hancock. Dixon's background includes roles outside finance, such as positions at Vail Mountain Resorts and Mode Analytics. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, small businesses, and pension plans. The firm employs a combination of predefined Model Portfolios and custom strategies, using strategic asset allocation and quantitative methods, and provides services such as portfolio management, financial planning, and retirement plan consulting.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Marshall W

Series 65

Lincoln, NE

AlphaStar Capital Management

Marshall Williford is a financial advisor at AlphaStar Capital Management with a Series 65 credential and one year of industry experience. Prior to joining AlphaStar, he worked at Envision Retirement Solutions and held positions in banking and healthcare. Outside of his advisory role, he is a compensated CPR instructor. AlphaStar Capital Management manages approximately $1.84 billion for a diverse client base including individuals, trusts, small businesses, and pension plans. The firm employs strategic asset allocation and a quantitative tactical approach, offering both model portfolios and customized strategies, and provides a range of portfolio management and consulting services.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")