APELLA Wealth logo

APELLA Wealth

Updated today

Client assets under management

$9,196,995,103

Clients

7,683

43% high-net-worth

Advisors

80

of 164 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

96

High

Average account size

$1,197,058

About

Apella Wealth provides discretionary and non‑discretionary investment management, financial planning, and retirement‑plan advisory services to a mix of individual clients (including high‑net‑worth households), corporate and institutional sponsors, trusts, and foundations. The firm offers model‑based separately managed account solutions, third‑party sub‑advisory relationships, held‑away portfolio advice, and an automated advisory option (Apella Ascent) delivered through a third‑party platform.

Investment implementation is largely model‑driven and quantitative, with strategies that include index‑oriented “Investable Index” SMAs, multi‑factor single‑security portfolios (U.S., international, and global), and traditional mutual fund/ETF allocations; Apella also offers tax overlay and loss‑harvesting services and tailors allocations using client inputs from a third‑party risk‑profiling tool. Portfolios may be customized for tax sensitivity, lifestyle or religious preferences, and legacy holdings, and the firm uses rebalancing, loss‑harvesting, and periodic manager oversight to align accounts with client objectives.

What differentiates Apella from many peers is its multi‑vendor, technology‑integrated operating model: it combines an automated TAMP via Betterment, held‑away management through Pontera, tax‑loss harvesting and long/short extensions through Quantinno, options/derivatives support via SpiderRock, and back‑office/reporting services through Orion, alongside a DPL marketplace for commission‑free insurance solutions and an affiliated tax services entity. The firm operates at enterprise scale (approximately $9.7 billion in regulatory AUM and a multi‑office advisory team), and its platform mix is notable for enabling individually managed, index‑like exposures alongside tax‑aware and single‑security factor strategies.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fixed fees negotiated case-by-case, typically one-time unless ongoing services requested

Percentage

$0 - $500,000: $500,000+: up to 1.50% annually

Project-based

Financial planning services hourly fees range from $1,000 to $25,000 depending on complexity; ongoing annual fixed fee also available

Other

Account minimum: $500,000

Main office location

APELLA Wealth

65 Memorial Drive, Suite C340

West Hartford CT 06107, United States

Number of offices

37

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samantha N

CFP®

Chicago, IL

APELLA Wealth

Samantha Ngooi is a CFP® professional with three years of industry experience, currently serving as an advisor at Apella Wealth. Prior to joining Apella Wealth in 2025, she worked at Park Piedmont Advisors LLC for multiple periods between 2017 and 2025. Before entering the financial advisory field, she was employed at University of Chicago Medicine from 2014 to 2017. Apella Wealth provides advisory services to a diverse client base including individuals, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment approach combining internal quantitative methods with external managers and specialty modules, offering both automated and customized portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Tyler O

CFP®, Series 63, Series 66

West Hartford, CT

APELLA Wealth

Tyler Ondatje is a CFP® professional with 10 years of industry experience. He is currently with Apella Wealth, where he has worked since 2023. His prior roles include positions at Clarity Wealth Management, Anchor Capital Management Group, Seaside Wealth Management, JP Morgan Securities, and Wilson Financial Advisors. Apella Wealth serves a diverse client base including individual investors, multi-generational families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and tax-aware strategies, supported by multiple technology platforms and a combination of automated and actively managed portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Samuel M

Series 65, Series 66

West Hartford, CT

APELLA Wealth

Samuel Marrella Jr. is a financial advisor at Apella Wealth with 13 years of industry experience. He holds Series 65 and Series 66 licenses and has worked previously at Marrella Private Wealth, Raymond James Financial Services Advisors, and Resource Securities. Outside of financial advising, he is a partner in The Greenbriar Collective, a business that began as a social media page about golf courses and now sells related merchandise. Apella Wealth serves a diverse client base including individuals, multi-generational families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process combining internal quantitative methods with external managers and technology integrations, offering a range of portfolio management and financial planning services.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Derek J

CFP®, Series 63, Series 65

West Hartford, CT

APELLA Wealth

Derek Jobe is a CFP® professional with nine years of experience in the financial services industry. He currently works at Apella Wealth and has held prior roles at Vestory, LLC, Key Investment Services, and Key Bank. Apella Wealth serves a diverse client base including individual investors, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment approach that integrates quantitative methods, external managers, tax-aware strategies, and technology platforms to deliver a range of advisory and portfolio management services.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Laura C

PFS™

West Hartford, CT

APELLA Wealth

Laura Carlson is a PFS™ credentialed advisor at Apella Wealth with three years of industry experience. She has worked at Apella Capital, LLC since 2022 and previously spent 11 years at NR Smith & Associates, P.S. Apella Wealth provides advisory services to a diverse client base including individual investors, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and specialty strategies, supported by advanced technology and tax-aware services.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Shawn S

CFP®, Series 65

West Hartford, CT

APELLA Wealth

Shawn Steel is a CFP® and holds a Series 65 license with 12 years of industry experience. He currently works at APELLA Wealth and previously spent 11 years at CLEARLOGIC FINANCIAL, INC (formerly Ticknor Atherton & Associates). APELLA Wealth serves a diverse client base including individual investors, multi-generational families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and specialty modules, and offers a range of advisory services including portfolio management, financial planning, and an automated advisory product delivered through Betterment.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Eric R

CFP®

Austin, TX

APELLA Wealth

Eric Rabbanian is a CFP® professional with 23 years of industry experience, operating Rabbaniann Financial Planning, Inc. since 1999. He previously worked at Apella Wealth and serves as a program instructor for the Yale School of Management Certified Investment Management Analyst Program®, developing course materials and supporting student learning. Rabbaniann Financial Planning, Inc. is an independent, fee-only firm that provides comprehensive financial planning and portfolio management primarily to individual and high-net-worth clients, as well as trusts and family limited partnerships. The firm emphasizes a non-discretionary, asset allocation-based investment approach using low-cost, tax-efficient mutual funds and ETFs, with portfolio performance measured against client goals through periodic reviews.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Gina C

PFS™, Series 65

West Hartford, CT

APELLA Wealth

Gina Chironis is a financial advisor at APELLA Wealth with 16 years of industry experience. She holds the PFS™ designation and Series 65 license. Prior to joining APELLA Wealth in 2023, she worked at Clarity Wealth Management, Inc. for 13 years. APELLA Wealth provides advisory services to a diverse client base including individual investors, multi-generational families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process combining internal quantitative methods with external managers and specialty modules, and offers both automated and tax-aware portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Kirk O

ChFC®

Berwyn, PA

APELLA Wealth

Kirk Okumura is a ChFC® credentialed financial advisor at Apella Wealth with five years of industry experience. Prior to joining Apella Wealth in 2025, he worked at The American College of Financial Services for eight years and Hoey Investments, Inc. for four years. He also serves as a peer reviewer and adjunct instructor for the Financial Services Certified Professional program at The American College of Financial Services. Apella Wealth provides advisory services to a diverse client base including individuals, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process combining quantitative methods, external managers, and technology integrations, serving approximately 68 advisors across multiple offices.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Tamara D

CFP®, Series 63, Series 66

Huntington Beach, CA

APELLA Wealth

Tamara Durbin is a CFP® professional with over 20 years of experience in the financial services industry. She is currently an advisor at Apella Wealth and has previously worked at firms including CS TOMASI Wealth Management, LPL Financial, and Thrivent Financial for Lutherans. Outside of her advisory roles, she has been involved with KÖR since 2018. Apella Wealth provides discretionary and non-discretionary investment management, financial planning, and retirement-plan advisory services to individual clients, corporate and institutional sponsors, trusts, and foundations. The firm employs a model-driven, quantitative approach and integrates multiple technology platforms to deliver diversified, tax-aware, and customized portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Stacie N

CFP®, Series 63, Series 66

West Hartford, CT

APELLA Wealth

Stacie Nemetz is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Apella Wealth. Her prior roles include positions at N.R. Smith and Associates, Cetera Advisor Networks, OCM Investments, and Oaktree Capital Management. Apella Wealth provides advisory services to a diverse client base including individual investors, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and technology platforms, offering both discretionary and non-discretionary portfolio management alongside financial planning and consulting.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Belinda R

Series 65

West Hartford, CT

APELLA Wealth

Belinda Ramberg is a financial advisor at Apella Wealth with five years of industry experience. She holds a Series 65 designation and previously worked at ClearLogic Financial for eight years. Prior to her financial career, she was engaged in homemaking for eight years. Apella Wealth provides advisory services to a diverse client base including individuals, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and tax-aware strategies, supporting both automated and customized portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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William S

CFP®, CFA®, ChFC®

Berwyn, PA

APELLA Wealth

William Suplee IV is a CFP®, CFA®, and ChFC® with 22 years of industry experience. He is currently with Apella Wealth (Apella Capital, LLC) and has worked at Structured Asset Management, Inc. since 2003. Apella Wealth provides advisory services to a diverse client base, including individual investors, multi-generational families, corporations, retirement plans, and charitable and institutional entities. The firm employs a model-driven investment process that integrates internal quantitative methods with external managers and specialty modules, offering both automated and tax-aware portfolio solutions.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Kurtis J

CFP®, Series 63, Series 66

West Hartford, CT

APELLA Wealth

Kurtis Johnson is a CFP® professional with 20 years of experience in the financial services industry. He is currently with Apella Wealth and has previously worked at PBMARES Wealth Management LLC and TIAA. Apella Wealth provides advisory services to a diverse client base, including individual investors, multi-generational families, corporations, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and technology solutions, offering a range of services from discretionary portfolio management to automated advisory through Betterment.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Thomas C

Series 65

West Hartford, CT

APELLA Wealth

Thomas Cock Jr. is a financial advisor at Apella Wealth with 19 years of industry experience. He holds a Series 65 designation and has worked at Apella Capital, LLC since 2021, following an 11-year tenure at Vestory, Inc. Apella Wealth provides advisory services to a diverse client base including individuals, families, corporations, retirement plans, and institutional entities. The firm employs a model-driven investment process that integrates quantitative methods, external managers, and specialty modules, offering a range of portfolio management and financial planning services supported by multiple technology platforms.

Tax-loss harvesting Factor investing / smart beta ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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