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Blueprint Investing LLC

Updated today

Client assets under management

$436,337,658

Clients

42

100% high-net-worth

Advisors

2

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

21

Low

Average account size

$10,388,992

About

BluePrint Investing LLC provides discretionary investment and wealth management to individuals, high‑net‑worth clients, trusts, estates, and certain retirement plan participants. Services center on portfolio construction and ongoing management using index and passively managed funds, ETFs, mutual funds, equities, and, for eligible clients, non‑discretionary recommendations of private funds.

The firm follows a long‑term, asset‑allocation focused approach that emphasizes broad diversification and predominantly passive strategies, with limited trading except for tax or rebalancing considerations. BluePrint may engage and oversee sub‑advisers for portions of client assets and generally provides financial planning only as part of its investment management relationships rather than as a standalone service.

Compared with peers, BluePrint is notable for managing roughly $436 million for a small client base, producing an unusually high level of assets per client for a compact advisory team. The firm requires custody at the institutional custodians it recommends (Schwab or Fidelity), does not accept directed brokerage, and may accommodate client‑imposed investment restrictions or waive account minimums in select cases.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Passive / index investing

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Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.70% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $8,000,000: 0.65% $8,000,001 - $13,000,000: 0.50% $13,000,001+: 0.30%

Other

Account minimum: $2,000,000 Minimum fee: $4,250 per quarter minimum advisory fee Fee-only: Investment management advisory fees based on assets under management; no commissions charged.

Main office location

Blueprint Investing LLC

One Sansome Street, 14 Th Floor

San Francisco CA 94104, United States

Number of offices

3

Most active in

California · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert L

Series 63, Series 65

San Francisco, CA

Blueprint Investing LLC

Robert Lee is a financial advisor at Blueprint Investing LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Blueprint Investing since 2009. Blueprint Investing LLC provides discretionary investment management and wealth management services to individuals, high-net-worth clients, trusts, estates, and individual retirement plan participants. The firm employs a long-term, asset-allocation approach emphasizing broad diversification, primarily using index and passively managed mutual funds and ETFs, and incorporates independent sub-advisers and private fund investments for qualified clients.

Passive / index investing
user avatar

Michelle B

CFP®, Series 65

Lacey, WA

Blueprint Investing LLC

Michelle Bryant is a CFP® and holds a Series 65 license with one year of industry experience. She is currently an advisor at BluePrint Investing LLC, where she has worked since 2023. Prior to joining BluePrint, she was with Granite Peak Wealth Advisors for five years and Glacier Wealth Management for two years. BluePrint Investing LLC provides discretionary investment and wealth management services to individuals, high-net-worth clients, trusts, estates, and retirement plan participants. The firm employs a long-term, asset-allocation strategy focused on broad diversification using primarily index and passive mutual funds and ETFs, and it incorporates independent sub-advisers and private fund recommendations for qualified clients.

Passive / index investing
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