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CG Advisory Services

Updated today

Client assets under management

$2,849,087,807

Clients

4,898

14% high-net-worth

Advisors

67

of 136 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

73

High

Average account size

$581,684

About

CG Advisory Services is an SEC‑registered enterprise adviser that serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporate/business clients. The firm provides discretionary portfolio management through proprietary model programs and bespoke Adviser‑as‑Portfolio‑Manager arrangements, alongside financial planning, retirement‑plan consulting and fiduciary advice, and general consulting services; it also uses third‑party managers and offers access to private equity and hedge fund portfolios via an external platform.

Investment implementation is largely model‑driven (WealthMark, WealthBuilder, Managed Select and customized APM models) and tailored to each client’s objectives, with oversight from an Investment Committee; methods of analysis include fundamental and technical research, asset allocation, options strategies such as covered calls, and use of mutual funds, ETFs and SMAs. The firm supplements human judgment with AI tools for research and operational support and may incorporate third‑party SMA managers or alternative investments when appropriate.

Noteworthy distinctions in the brochure include the firm’s large advisory platform supporting a substantial client base across multiple IARs and custodial relationships, and the presence of dually registered representatives and licensed insurance agents who may receive commissions or insurance commissions for sales—arrangements the firm discloses and monitors. The firm also relies on affiliated service companies to provide administrative, compliance and model‑management support and integrates multiple custodial and technology vendors to deliver its services.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning generally ranging from $400 to $5,000; engagement fees up to $3,500 one-time or ongoing up to $10,000 annually; additional services with fixed fees negotiable

Percentage

$0 - $250,000: Negotiable, minimum $3,000 annual fee $250,001 - $500,000: Up to 2.00% advisory fee plus up to 0.50% administrative fee (WealthMark portfolio) $5,000+: WealthBuilder account program advisory fee up to 2.00% plus up to 0.50% administrative fee $500,000+: Up to 2.00% advisory fee plus up to 0.50% administrative fee for CGAS Managed Select Accounts, plus SMA manager fees 0.20% to 0.55% No minimum+: No minimum for Adviser as Portfolio Manager (APM) accounts, advisory fee up to 2.00% plus up to 0.50% administrative fee

Commissions

Some representatives are licensed insurance agents and registered reps earning commissions on insurance and brokerage products outside advisory accounts

Project-based

Financial planning and consulting hourly rates up to $300/hour, negotiable

Other

Account minimum: $5,000 Minimum fee: Minimum annual fee of $3,000 for households with less than $250,000 of adviser-managed assets; negotiable Fee-only: Financial planning: hourly fee up to $300/hour; fixed fee $400 to $5,000 (negotiable); consulting hourly up to $300/hour or up to 1.00% of assets advised

Main office location

CG Advisory Services

148 E Grand River Ave.

Williamston MI 48895, United States

Number of offices

26

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Justin C

CFP®, Series 65

North Chesterfield, VA

CG Advisory Services

Justin Cason is a CFP® professional with four years of industry experience, currently serving as a financial advisor at CG Advisory Services. His prior experience includes roles at Lumos Wealth Advisors, Verus Financial Partners, and Young Life. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and corporate clients. The firm provides discretionary portfolio management, financial planning, retirement plan services, and consulting, utilizing proprietary model portfolios alongside third-party managers and alternative investment strategies.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Daniel M

CFP®, Series 66

Idaho Falls, ID

CG Advisory Services

Daniel Mcpherson is a CFP® with 20 years of industry experience, currently serving as a financial advisor at CG Advisory Services. His prior roles include positions at Capital Asset Advisory Services and Cetera Advisors LLC, and he has a longstanding relationship with Minnesota Life Insurance Co. Outside of his advisory work, he owns and operates Claymore Tactical LLC, a sporting goods sales business. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base including individuals, pension plans, and charitable organizations. The firm offers discretionary portfolio management and financial planning through proprietary model portfolios and bespoke account structures, supported by an Investment Committee and advanced technology platforms.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Adam L

CFP®, ChFC®, Series 63

Williamston, MI

CG Advisory Services

Adam Lesperance is a CFP® and ChFC® with 25 years of experience in the financial services industry. He is currently with CG Advisory Services and has held prior roles at Geneos Wealth Management Inc and Wfg Investments, Inc. Outside of advisory services, he is the owner of Lesperance Farms, LLC, a tree farm. CG Advisory Services is an SEC-registered adviser managing approximately $4.02 billion for a diverse client base, including individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm delivers investment management primarily through proprietary discretionary model portfolios and bespoke account structures, utilizing a combination of in-house models and third-party managers.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Timothy L

Series 63, Series 65

Galesburg, IL

CG Advisory Services

Timothy Loving is a financial advisor with CG Advisory Services in Galesburg, IL, holding Series 63 and Series 65 licenses and 18 years of industry experience. His prior roles include positions at Kure Advisory, Truadvice, LLC, Capital Asset Advisory Services, LLC, and Preservation Wealth Management. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base that includes individuals, pension plans, charitable organizations, and corporate clients. The firm offers discretionary portfolio management and financial planning through proprietary model portfolios, third-party managers, and access to customized private equity and hedge fund investments.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Parke P

Series 63, Series 65

Williamston, MI

CG Advisory Services

Parke Petersen is a financial advisor with CG Advisory Services, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. He has worked at Geneos Wealth Management and Wfg Investments, and has been involved with Capital Asset Advisory Services and CG Financial Services since 2005. CG Advisory Services is an SEC-registered firm managing over $4 billion for a diverse client base that includes individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm offers discretionary portfolio management, financial planning, retirement plan services, and consulting through proprietary model portfolios, third-party managers, and customized private equity and hedge-fund access.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Charles C

CFP®, Series 63, Series 65

Richmond, VA

CG Advisory Services

Charles Coreth is a CFP® with 46 years of experience in the financial advisory industry. He is currently with CG Advisory Services and has previously worked at Capital Asset Advisory Services, AIG Retirement Advisors, and COREDO, LLC. Outside of his advisory work, he serves on the board of directors and as program director for The Rotary Club of Richmond and provides financial guidance to the Finance Committee of the Church of the Good Shepherd. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and businesses. The firm utilizes proprietary discretionary model portfolios and a variety of customized investment strategies supported by an Investment Committee and technology platforms.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Brian W

Series 66

Williamston, MI

CG Advisory Services

Brian Walker is a financial advisor with CG Advisory Services, holding a Series 66 license and bringing 10 years of industry experience. He has worked at LPL Financial since 2023 and previously spent six years at Geneos Wealth Management. Walker also provides administrative support to Capital Asset Advisory Services, an independent registered investment advisor. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base that includes individuals, pension plans, charitable organizations, and businesses. The firm offers discretionary portfolio management and financial planning through proprietary model portfolios, third-party managers, and customized investment strategies.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Jeffrey C

CFP®, ChFC®, Series 63

Williamston, MI

CG Advisory Services

Jeffrey Casey is a CFP® and ChFC® with 27 years of experience in financial advising. He is currently with CG Advisory Services and has held positions at Geneos Wealth Management Inc. and Wfg Investments, Inc. Casey is also involved in several business ventures, including ownership roles in investment advisory and insurance services firms. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, retirement plans, charitable organizations, and corporate clients. The firm provides discretionary portfolio management and financial planning through proprietary model portfolios, third-party managers, and customized investment solutions.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Joseph A

CFP®, Series 65

Miami, FL

CG Advisory Services

Joseph Alamo is a CFP® and Series 65 credentialed financial advisor with five years of industry experience. He is currently with Fernandez Wealth Management and RLAA CPA's & Advisors, LLP, where he serves as a partner. His background includes prior roles at Kovack Advisors, Inc. and involvement in accounting and tax services. Fernandez Wealth Management provides investment advisory services to individuals, including high-net-worth clients, and pension/profit-sharing plans. The firm offers ongoing portfolio management, pension consulting, and standalone financial planning with an investment process based on fundamental analysis, modern portfolio theory, and both long- and short-term trading strategies.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Nathan T

Series 65

Williamston, MI

CG Advisory Services

Nathan Traxler is a Series 65-licensed financial advisor with four years of industry experience. He is currently with CG Advisory Services, where he has worked since 2021. His prior experience includes roles at Edward Jones and Menards, as well as positions outside finance in construction and education. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base including individuals, pension plans, charitable organizations, and businesses. The firm offers discretionary portfolio management, financial planning, retirement services, and consulting through proprietary model portfolios, third-party managers, and customized investment solutions.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Thomas D

Series 63, Series 66

Williamston, MI

CG Advisory Services

Thomas Doran is a financial advisor with CG Advisory Services and holds Series 63 and Series 66 licenses. He has 28 years of industry experience, including roles at Geneos Wealth Management, WFG Investments, and Capital Asset Advisory Services. Doran was also associated with the CPA firm Anderson, Tuckey, Bernhardt & Doran, PC, and serves on the board of directors for the Harbor Bay Condo Association. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and corporate clients. The firm offers discretionary portfolio management and financial planning through proprietary model portfolios, third-party managers, and customized investment solutions.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Elijah R

Series 65

Williamston, MI

CG Advisory Services

Elijah Richardson is a Series 65-licensed financial advisor at CG Advisory Services with three years of industry experience. He previously worked at Jackson National and has a background that includes roles at Michigan State University and Williamston High School. CG Advisory Services is an SEC-registered adviser managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and corporate clients. The firm provides discretionary portfolio management, financial planning, retirement plan services, and consulting through proprietary model portfolios and bespoke account structures.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Joseph C

Series 65

Williamston, MI

CG Advisory Services

Joseph Crumley is a financial advisor at CG Advisory Services with seven years of industry experience. He holds a Series 65 designation and has worked at Wealth Advisory Group since 2018, following a year at DTN Management. He studied from 2007 to 2017 before beginning his advisory career. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and corporate clients. The firm offers discretionary portfolio management and financial planning through proprietary model portfolios and customized account structures, supported by an Investment Committee and technology-driven research tools.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Ashley M

Series 63, Series 66

Williamston, MI

CG Advisory Services

Ashley Musselman is a financial advisor with CG Advisory Services, holding Series 63 and Series 66 licenses and 15 years of industry experience. Her prior firms include J.P. Morgan Securities, Commonwealth Financial Network, and LPL Financial. Outside of advising, she contributes as a freelance writer for a publication called She's Just a Girl. CG Advisory Services is an SEC-registered firm managing approximately $4.02 billion for a diverse client base, including individuals, pension plans, charitable organizations, and businesses. The firm employs a range of discretionary portfolio management strategies, combining proprietary model portfolios with third-party managers and customized investment solutions.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Michael G

Series 63, Series 65

Fort Myers, FL

CG Advisory Services

Michael Gillespie is a financial advisor at CG Advisory Services with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including TD Ameritrade and Pershing Advisor Solutions. His recent roles include positions at MPS LORIA Financial Planners and CG Advisory Services. CG Advisory Services is an SEC-registered adviser managing approximately $4.02 billion for a diverse client base that includes individuals, pension plans, charitable organizations, and businesses. The firm provides discretionary portfolio management, financial planning, retirement plan services, and consulting through proprietary model portfolios, third-party managers, and customized investment solutions.

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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