Cross State Financial Group LLC logo

Cross State Financial Group LLC

Updated today

Client assets under management

$172,157,657

Clients

395

13% high-net-worth

Advisors

8

of 10 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

49

Typical

Average account size

$435,842

About

Cross State Financial Group serves individuals (including high-net-worth clients), charities, and retirement plans, managing roughly $188 million in discretionary assets across an eight-advisor team and about 395 client relationships. The firm offers financial planning (fixed or hourly), discretionary portfolio management, held-away retirement account guidance, and recommendations and monitoring of third-party investment advisers.

Portfolios are constructed using a combination of fundamental analysis and tactical asset allocation, implemented through model portfolios or customized solutions with the option for clients to impose reasonable written restrictions. Fees are primarily percentage-of-AUM for ongoing management, while financial planning can be delivered as a written plan or hourly work; the firm also routinely acts as the primary advisor when overseeing third‑party managers and works with custodians such as Charles Schwab.

Notable differences from many peers include operating multiple offices (eight locations) and disclosed affiliations in the brochure with associates who provide tax preparation/consulting services and act as independent insurance agents, relationships the firm identifies as potential conflicts and describes mitigation steps for. The firm also maintains a Michigan branch with a separate fee schedule (including possible cliff breakpoints) and specifies a combined cap on its monitoring fee plus third‑party manager fees, which can lead to differing fee outcomes for similarly sized clients.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Income planning Cash flow / budgeting

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Fee options

Fixed

Fixed financial planning fees ranging from $600 to $5,000 depending on complexity

Percentage

$50,000 - $100,000: 1.50% per year $100,000 - $500,000: 1.35% per year $500,000 - $1,000,000: 1.15% per year $1,000,000 - $3,000,000: 1.00% per year $3,000,000 - $5,000,000: 1.00% per year $5,000,000 - $10,000,000: 0.85% per year $10,000,000+: 0.70% per year $0 - $500,000: 1.25% per year (Michigan branch fee schedule) $500,000 - $1,000,000: 1.00% per year (Michigan branch fee schedule) $1,000,000 - $1,500,000: 0.90% per year (Michigan branch fee schedule) $1,500,000 - $2,000,000: 0.80% per year (Michigan branch fee schedule) $2,000,000+: 0.75% per year (Michigan branch fee schedule)

Project-based

$100 to $275 per hour for financial planning services

Other

Account minimum: $50,000 (minimum can be waived at the firm's discretion) Fee-only: Financial planning on fixed fee basis ranging from $600 to $5,000; hourly fees ranging from $100 to $275 per hour with minimum of 2 hours

Main office location

Cross State Financial Group LLC

6721 Academy Rd. Ne, Suite B

Albuquerque NM 87109, United States

Number of offices

8

Most active in

Alabama · Arizona · California · Colorado · Florida · Michigan · New Hampshire · New Jersey · New Mexico · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven I

Series 63, Series 65

Albuquerque, NM

Cross State Financial Group LLC

Steven Iversen is a financial advisor with Cross State Financial Group LLC in Albuquerque, NM, holding Series 63 and Series 65 licenses and bringing 49 years of industry experience. He has worked with several firms, including Crown Capital Securities and Foothill Securities, and serves as an independent contractor and enrolled agent assisting with tax preparation at Cross State Tax & Financial, LLC. He also works as an insurance agent focusing on fixed insurance, long-term care, medical, Medicare supplements, and final insurance needs. Cross State Financial Group serves individuals, charities, and retirement plans by providing financial planning, portfolio management, and third-party adviser monitoring. The firm combines fundamental analysis with tactical asset allocation and operates from multiple offices, offering discretionary management alongside client-imposed investment restrictions.

Income planning Cash flow / budgeting
user avatar

Danielle M

Series 63, Series 65

Albuquerque, NM

Cross State Financial Group LLC

Danielle Mutz is a financial advisor with Cross State Financial Group LLC in Albuquerque, NM, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. She has worked at Cross State Financial Group since 2015 and has held roles at Crown Capital Securities, Foothill Securities, and Corporate Benefit Consultants. Outside of finance, she is a limited partner in Comanche Creek Brewing Company, a family-owned microbrewery. Cross State Financial Group serves individuals, charities, and retirement plans with financial planning and portfolio management, combining fundamental analysis with tactical asset allocation. The firm operates through a team of nine advisors across multiple offices and offers discretionary management alongside customized client solutions.

Income planning Cash flow / budgeting
user avatar

Robert C

Series 63, Series 65

Robertsdale, AL

Cross State Financial Group LLC

Robert Cassella is a financial advisor at Cross State Financial Group LLC with 36 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Crown Capital Securities, Foothill Securities, and in legal services. He has been with Cross State Financial Group since 2016 and has also been involved in insurance sales since 2007. Cross State Financial Group serves individuals, charities, and retirement plans with financial planning, portfolio management, and oversight of third-party advisers. The firm combines fundamental analysis with tactical asset allocation and manages approximately $166.8 million in discretionary assets through a team of nine advisors operating across nine offices.

Income planning Cash flow / budgeting
user avatar

Andrew F

Series 66

Grand Haven, MI

Cross State Financial Group LLC

Andrew Flack is a financial advisor with Cross State Financial Group LLC, holding a Series 66 designation and 13 years of industry experience. He has worked at Cross State Financial Group since 2016 and previously held roles at Carver Financial Services and Raymond James Financial Services. In addition to his advisory work, he is a licensed insurance agent. Cross State Financial Group serves individuals, charities, and retirement plans by providing financial planning, portfolio management, and oversight of third-party investment advisers. The firm combines fundamental analysis with tactical asset allocation, managing approximately $166.8 million in discretionary assets through a team of nine advisors across nine offices.

Income planning Cash flow / budgeting
user avatar

Forrest M

Series 65

Citrus Heights, CA

Cross State Financial Group LLC

Forrest Means is a Series 65-licensed advisor at Cross State Financial Group LLC with five years of industry experience. He has worked at Cross State Financial Group since 2022 and previously at Financial Depot from 2020 to 2022. Outside of finance, he serves as an instructor at Nor Cal Emergency Medical Training and NCTI/AMR. Cross State Financial Group serves individuals, charities, and retirement plans with financial planning, portfolio management, and third-party adviser recommendations. The firm employs a combination of fundamental analysis and tactical asset allocation and operates from nine offices with a team of nine advisors managing approximately $166.8 million in discretionary assets.

Income planning Cash flow / budgeting
user avatar

Christopher D

Series 63, Series 65

Littleton, CO

Cross State Financial Group LLC

Christopher Damen is a financial advisor at Cross State Financial Group LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Cross State Financial Group since 2017, with prior experience at Crown Capital Securities, L.P. and Wilbanks Securities, Inc. In addition to his advisory role, Damen is also licensed as an insurance agent involved in life, accident, health, and variable annuities sales. Cross State Financial Group serves individuals, charities, and retirement plans by providing financial planning, portfolio management, and third-party adviser monitoring. The firm employs a combination of fundamental analysis and tactical asset allocation, managing approximately $166.8 million in discretionary assets through a team of nine advisors operating across nine offices.

Income planning Cash flow / budgeting
user avatar

Kevin A

Series 63, Series 66

Flagstaff, AZ

Cross State Financial Group LLC

Kevin Aguas is a financial advisor with Cross State Financial Group LLC in Flagstaff, AZ, holding Series 63 and Series 66 licenses and bringing 22 years of industry experience. He has worked at Cross State Financial Group since 2018 and previously spent nine years with Cue Financial Group Inc. In addition to his advisory work, he teaches finance and business classes at Northern Arizona University. Cross State Financial Group serves individuals, charities, and retirement plans with financial planning, portfolio management, and third-party adviser monitoring. The firm manages approximately $166.8 million in discretionary assets through a team of nine advisors, employing a combination of fundamental analysis and tactical asset allocation with both model and customized portfolios.

Income planning Cash flow / budgeting
user avatar

Michael B

Series 63, Series 65, Series 66

Tempe, AZ

Cross State Financial Group LLC

Michael Ball is a financial advisor with Cross State Financial Group LLC in Tempe, AZ, holding Series 63, 65, and 66 licenses and bringing 31 years of industry experience. He has held roles at several firms, including United Planners Financial Services and his own Ball Financial Group, LLC. Outside of advising, he is involved in the sale of stamps through A To Z Stamps, LLC. Cross State Financial Group serves individuals, charities, and retirement plans, managing approximately $166.8 million in discretionary assets through a team of nine advisors. The firm employs fundamental analysis with tactical asset allocation and offers both model and customized portfolios with discretionary management and client-imposed restrictions.

Income planning Cash flow / budgeting
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