Cruz Wealth Management, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$4,064,779
Clients
14
0% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
14
TypicalAverage account size
$290,341
About
Cruz Wealth Management, LLC provides personal financial planning and discretionary investment management to individuals, families, trusts, estates, and related entities, including small family businesses. The firm operates on a fee‑only, percentage‑of‑AUM basis (no commissions or referral fees) and currently manages about $3.91 million for 18 clients.
The firm’s investment process combines fundamental and technical analysis with a value‑oriented, strategic asset allocation framework, producing customized portfolios rather than model allocations. It may implement a wide range of securities — including individual equities, mutual funds, ETFs, municipal bonds, covered options, margin positions, foreign currencies, commodities and other alternatives — and negotiates review frequency with each client while typically managing accounts on a discretionary basis.
Compared with many solo independent advisers, the firm’s small roster and AUM are paired with relatively active trading capabilities and access to custodians such as Interactive Brokers, Fidelity, and TD Ameritrade, a mix that can support options, margin and alternative strategies that are less common at this scale. The firm also bundles comprehensive planning with ongoing asset management (planning is not offered as a standalone service), adheres to NAPFA/CFP fiduciary standards, and does not impose an account minimum.
Client services
Financial planning
Portfolio management
Expertise
Charitable giving & philanthropy
Occupation focus
Founder/Business Owner
Fee options
$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%
Fee-only: Fees are paid directly by clients; no commissions accepted.
Main office location
Cruz Wealth Management, LLC
Olympia WA, United States
Number of offices
1
Most active in
Cruz Wealth Management, LLC has reported serving >5 clients in these states in the last 12 months.
Washington
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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