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DeVore Financial Advisors LLC

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Client assets under management

$51,071,683

Clients

40

35% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

20

Low

Average account size

$1,276,792

About

The firm advises individuals, high-net-worth individuals, trusts, and estates and offers discretionary investment management alongside financial planning and consulting, including retirement account rollovers and occasional implementation of fee-based annuities or retention of legacy positions. Portfolios are constructed from diversified mutual funds, ETFs, individual stocks and bonds and the firm provides ongoing supervision, periodic rebalancing, and written financial plans when engaged.

The investment approach is evidence-based and grounded in Modern Portfolio Theory and Fama-French research, with implementation that draws on Dimensional Fund Advisors’ model research to create factor-driven, globally diversified portfolios. The firm emphasizes long-term ownership, systematic rebalancing and tax-efficiency (including tax-loss harvesting), and incorporates proprietary quantitative algorithms for trade execution and portfolio implementation when appropriate.

Noteworthy features for a small, two-advisor firm managing $51,071,683 for roughly 40 clients include the explicit use of institutional-style Dimensional models combined with the firm’s own algorithmic methods — an uncommon combination at this scale. The firm discloses that one principal is a licensed insurance professional who may earn commissions on insurance sales and another principal maintains full-time law enforcement employment; these outside activities and personal trading are addressed through written policies, custodial arrangements and supervisory controls.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Factor investing / smart beta

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Fee options

Fixed

Fixed financial planning fees with a minimum of $2,500

Percentage

$0 - $2,000,000: 0.95% $2,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%

Project-based

Up to $250 per hour for financial planning services

Other

Minimum fee: Minimum fixed fee of $2,500 for financial planning engagements Fee-only: Investment management and financial planning fees; no commissions on securities transactions

Main office location

DeVore Financial Advisors LLC

Escondido CA, United States

Number of offices

2

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brenton D

ChFC®, Series 65, Series 66

Escondido, CA

DeVore Financial Advisors LLC

Brenton Devore is a financial advisor at DeVore Financial Advisors LLC in Escondido, CA, holding the ChFC® designation along with Series 65 and Series 66 licenses. He has 19 years of industry experience, including prior work at Devore Financial Advisors and a concurrent role as a police sergeant with the City of San Diego. DeVore Financial Advisors provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, and estates. The firm combines discretionary portfolio management with algorithm-driven strategies and an automated platform option, serving about 40 clients with approximately $51 million in assets under management.

Tax-loss harvesting Factor investing / smart beta
user avatar

Laura D

Series 63, Series 66

Escondido, CA

DeVore Financial Advisors LLC

Laura Devore is a financial advisor at DeVore Financial Advisors LLC with 33 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at Apriem Advisors and Fidelity Brokerage Services, LLC. She is also an independent insurance agent for Apriem Insurance Services. DeVore Financial Advisors provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, and estates. The firm combines discretionary portfolio management and written financial plans with algorithm-driven strategies and an automated platform to deliver personalized investment solutions.

Tax-loss harvesting Factor investing / smart beta
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