Equinum, LLC logo

Equinum, LLC

Updated today

Client assets under management

$288,432,794

Clients

146

63% high-net-worth

Advisors

5

of 5 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

29

Very Low

Average account size

$1,975,567

About

Equinum provides investment advisory and financial planning to individuals, high‑net‑worth clients, corporations and charitable organizations, offering portfolio management, retirement-plan (3(21)) advisory, variable annuity management, a family office service, and robo‑advisor options. The firm can manage accounts on a discretionary or non‑discretionary basis and also recommends or allocates portions of portfolios to third‑party managers when appropriate.

Equinum documents client goals in Investment Policy Statements and applies both fundamental and technical analysis across strategies that may include long‑ and short‑term trading, short sales, margin, options, and ETF‑based allocations. The firm uses proprietary robo‑advisor models (historically on Schwab, with most accounts transitioning to Betterment Advisor Services) and conducts initial and ongoing due diligence and monitoring of third‑party managers while disclosing algorithmic limitations for rebalancing and tax treatment.

Equinum is notable among similar advisory teams for its ownership and operational ties to the accounting firm Roth & Company LLP, which the brochure discloses as giving rise to trustee arrangements, standing letters of authorization, custody considerations and annual surprise audits. The combination of a consolidated family‑office service for external holdings, access to private equity and hedge fund allocations through third‑party managers, and a hybrid of automated robo models and traditional portfolio management creates a service mix that differs from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Other

Account minimum: $5,000 for Robo-Advisor services (Schwab Intelligent Portfolios program); otherwise, no minimum Minimum fee: Family Office minimum annual fee of $40,000 Fee-only: All fees are fee-only; no commissions are charged

Main office location

Equinum, LLC

3611 14 Th Avenue, Suite 221

Brooklyn NY 11218, United States

Number of offices

3

Most active in

California · New Jersey · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Menachem L

Series 65

Brooklyn, NY

Equinum, LLC

Menachem Lerman is a financial advisor at Equinum, LLC with four years of industry experience. He holds a Series 65 credential and has been with Equinum since 2021. Prior to joining Equinum, he worked at Beth Rivkah and Robert Lubin & Associates. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm employs both fundamental and technical analysis and integrates its accounting firm affiliation into a comprehensive service model.

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner
user avatar

Zacharia W

Series 65

Brooklyn, NY

Equinum, LLC

Zacharia Waxler is a financial advisor at Equinum, LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Equinum since 2019, following a year at RVW Wealth LLC. Waxler is also the president and owner of ZACHARIA WAXLER CPA P.C., where he provides accounting services to businesses and individuals. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering a range of services including portfolio management, financial planning, and family office solutions. The firm uses both fundamental and technical analysis to manage portfolios and integrates its affiliation with Roth & Company LLP into its service model.

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner
user avatar

Jacob H

Series 65

Brooklyn, NY

Equinum, LLC

Jacob Halberstam is a financial advisor at Equinum, LLC with four years of industry experience. He holds a Series 65 designation and has worked at Equinum since 2019, following prior roles at LPS Financial, B-Tank Magazine, and Heicel Hatalmud - United Talmudical Seminary. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm uses both fundamental and technical analysis to manage portfolios and integrates its partial ownership by an accounting firm into its service model.

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner
user avatar

Sheldon S

Series 63, Series 65

Brooklyn, NY

Equinum, LLC

Sheldon Steuer is a financial advisor at Equinum, LLC with 37 years of industry experience. He holds Series 63 and Series 65 designations and has worked previously at Wells Fargo Clearing and Wells Fargo Advisors LLC. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm employs both fundamental and technical analysis and integrates its partial ownership by Roth & Company LLP into its service model.

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner
user avatar

Aron P

CFA®, Series 63, Series 65

Brooklyn, NY

Equinum, LLC

Aron Pinson is a CFA® charterholder with 20 years of industry experience. He is currently an advisor at Equinum, LLC, where he has worked since 2019, and previously held roles at Sterne Agee and LPS Financial LLC. Outside of his advisory work, Mr. Pinson owns several businesses including PFS Trading Inc. and Freeda Health LLC, which operate in coin collecting and nutraceuticals, respectively. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering a range of portfolio management and financial planning solutions. The firm uses both fundamental and technical analysis and maintains proprietary ETF models for its robo-advisor platform, integrating accounting firm ownership and family office services into its client offerings.

Private / alternative investments Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner
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