Excel Financial, LLC logo

Excel Financial, LLC

Updated today

Client assets under management

$283,641,114

Clients

392

21% high-net-worth

Advisors

6

of 10 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

65

Typical

Average account size

$723,574

About

Excel Financial provides fee‑based financial planning and investment management to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm offers both discretionary and non‑discretionary portfolio management, comprehensive financial planning, and retirement plan advisory services.

Investment programs are documented in an investment policy statement and built around client goals, time horizons, and risk tolerance, using fundamental, technical, and cyclical analysis with both long‑ and short‑term strategies. Accounts are reviewed at least annually (with more frequent monitoring as conditions warrant), and the firm will trade with client‑granted discretionary authority when authorized.

The brochure discloses that a firm member is a licensed insurance agent and spends approximately 1% of their time on insurance activities, and that any related compensation is disclosed and subject to the firm’s conflict‑mitigation procedures. The firm also works with outside professionals such as accountants and tax preparers and highlights the ability to serve in ERISA 3(21) and 3(38) roles for retirement plans, a combination of services that distinguishes its practice mix from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Occupation focus

Retired Founder/Business Owner

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Fee options

Fixed

Financial planning services flat fee between $500 and $10,000; ERISA plan services base fee $2,000 to $10,000 per year plus participant fee $0 to $250 per participant per year

Percentage

$1 - $99,999.99: 1.25% $100,000 - $499,999.99: 0.90% $500,000 - $999,999.99: 0.60% $1,000,000 - $1,999,999.99: 0.55% $2,000,000 - $4,999,999.99: 0.50% $5,000,000 - $9,999,999.99: 0.40% $10,000,000 - $29,999,999.99: 0.20% $30,000,000 - $39,999,999.99: 0.10% $40,000,000+: 0.05%

Project-based

$250 per hour for financial planning services

Other

Minimum fee: Minimum annual fee of $625, unless waived by Excel Financial Fee-only: Hourly financial planning at $250/hour; Fixed fees for financial planning range from $500 to $10,000; ERISA plan services fixed fees range from $2,000 to $10,000 per year plus participant fees $0 to $250 per participant per year; ERISA plan services may also be offered on AUM basis 0.25% to 1.25%.

Main office location

Excel Financial, LLC

321 Main Street

Red Wing MN 55066, United States

Number of offices

4

Most active in

Colorado · Florida · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John L

Series 65

Red Wing, MN

Excel Financial, LLC

John Loquai is a financial advisor at Excel Financial, LLC with 15 years of industry experience. He holds a Series 65 designation and has been with Excel Financial since 2010. Excel Financial, LLC serves individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, providing discretionary and non-discretionary asset management, financial planning, and consulting. The firm manages approximately $333 million in assets and offers tailored investment programs guided by documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

Brent U

Series 65

Red Wing, MN

Excel Financial, LLC

Brent Urbach is a financial advisor at Excel Financial, LLC with 10 years of industry experience. He holds a Series 65 credential and has worked with firms including Ascension Bay Investments, LLC and River City Assets. Outside of financial advising, he is involved in entrepreneurial ventures such as River City Car Wash. Excel Financial, LLC serves individuals, pension and profit-sharing plans, charitable organizations, and businesses by providing discretionary and non-discretionary asset management along with financial planning and consulting. The firm manages approximately $333 million in assets and employs a range of investment strategies tailored through documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

James L

CFP®, Series 66

Red Wing, MN

Excel Financial, LLC

James Loquai is a CFP® with 18 years of industry experience, currently serving at Excel Financial, LLC since 2008. He has prior experience at Deep Geo, Inc. and has operated as a sole proprietor since 2006. Outside of investment advising, he is also licensed as an insurance agent, dedicating a small portion of his time to insurance sales. Excel Financial, LLC provides advisory services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages approximately $333 million in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting with an investment approach tailored through documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

James L

Series 65

Centennial, CO

Excel Financial, LLC

James Long is a financial advisor at Excel Financial, LLC with 16 years of industry experience. He holds a Series 65 designation and has been with Excel Financial and Moran & Long, LLC since 2009. Outside of financial advising, he is a partner at Moran and Long, a CPA firm based in Greenwood Village, Colorado. Excel Financial, LLC serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, providing discretionary and non-discretionary asset management along with financial planning and consulting. The firm manages approximately $333 million in assets and employs tailored investment programs that combine fundamental, technical, and cyclical analysis.

Retired Founder/Business Owner
user avatar

John M

Series 63, Series 65

Littleton, CO

Excel Financial, LLC

John Moran is a financial advisor with Excel Financial, LLC in Littleton, CO, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He has operated Moran and Long Investments, LLC since 2010 and is a partner at Moran and Long, LLC, a CPA tax services firm, since 2009. Moran serves as a director and officer of the Greenway Foundation, a nonprofit organization. Excel Financial, LLC advises individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering both discretionary and non-discretionary asset management along with financial planning and consulting. The firm manages approximately $333 million in assets and employs tailored investment programs guided by documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

Michael S

Series 65

Red Wing, MN

Excel Financial, LLC

Michael Spangler is a financial advisor at Excel Financial, LLC in Red Wing, MN, holding a Series 65 designation with four years of industry experience. Prior to joining Excel Financial, he worked at Optum from 2016 to 2021. Excel Financial, LLC serves individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses by providing discretionary and non-discretionary asset management as well as financial planning and consulting. The firm employs investment strategies based on documented Investment Policy Statements and conducts quarterly account reviews.

Retired Founder/Business Owner
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