Felicity Financial LLC

Felicity Financial LLC, formed in March 2023 and registered in North Carolina, provides investment advisory and financial planning services to a broad set of clients, including individuals, high‑net‑worth clients, foundations and charitable organizations, other institutions and firms, trusts, estates, and corporations. The firm describes offerings that include discretionary portfolio management, retirement and estate planning, tax‑harvesting strategies, and standalone financial planning and education engagements.

The adviser follows a holistic, goals‑based process that begins with a client questionnaire and the creation of an Investment Policy Statement, emphasizing long‑term strategies (five to ten years) with tactical adjustments during periods of market volatility. Accounts are monitored and reviewed on an annual or more frequent basis as needed, and the firm may use discretionary trading on approved custodial platforms and third‑party manager programs while restricting certain hard‑to‑value, leveraged, or penny stock products.

Noteworthy features that distinguish this firm from many peers include its planned use of subscription‑based courses, seminars and periodical educational materials, and the stated ability to introduce registered and non‑registered alternative investment products into client accounts. The brochure also discloses services to pension and profit‑sharing plans, corporate and charitable clients, and other investment advisers, as well as related non‑advisory activities (seasonal tax preparation and a publishing interest), which the firm identifies as potential sources of conflicts to be managed.