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Fiduciary Financial Planning Network

Updated today

Client assets under management

$175,656,748

Clients

333

12% high-net-worth

Advisors

5

of 5 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

67

Typical

Average account size

$527,498

About

Fiduciary Financial Planning Network provides financial planning and both discretionary and non‑discretionary portfolio management to individuals (including high‑net‑worth clients) and small businesses. The firm delivers written investment policy statements, ongoing financial planning with periodic check‑ins, and administration of client portfolios across custody and non‑custody accounts.

FFPN’s investment approach emphasizes index‑based, long‑term buy‑and‑hold portfolios built from ETFs, mutual funds, and fixed‑income allocations, with annual rebalancing and limited trading. The firm documents client risk tolerance in an IPS, seeks tax‑efficient asset location, and implements strategies for non‑custodied retirement and HSA accounts using order‑management tools.

A principal of the firm also practices as an accountant and may offer accounting‑related advice or services for a fee, a relationship the brochure discloses as a potential conflict of interest. The firm also makes use of third‑party educational programs and Schwab‑provided events and resources to support client education and adviser training, and it explicitly manages workplace retirement assets held outside its custody—features that are less common among comparable team firms.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Passive / index investing Active portfolio management Annuities

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Fee options

Fixed

Fixed fees from $2,500 to $25,000 for financial plans

Percentage

$0 - $500,000: 1.50% (up to 5.00% for a limited time) $500,001 - $1,000,000: 1.00% (up to 2.00%) $1,000,001+: 0.50% (up to 1.00%)

Subscriptions

Ongoing financial planning fees negotiated from $250 to $25,000 monthly

Other

Minimum fee: Minimum quarterly fee assessed if percentage fee calculated on billable assets is less than the minimum fee stated in the Financial & Investment Planning Agreement Fee-only: Fixed fees ranging from $2,500 to $25,000 for financial plans; ongoing financial planning fees negotiated from $250 to $25,000 monthly

Main office location

Fiduciary Financial Planning Network

1131 Main Street

Onalaska WI 54650, United States

Number of offices

2

Most active in

Idaho · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael S

Series 63, Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Michael Swartz is a financial advisor with Fiduciary Financial Planning Network in Onalaska, WI, holding Series 63 and Series 65 designations and seven years of industry experience. His prior work includes roles at La Crosse Financial Planning Inc., Voya Financial Advisors, Inc., Mass Mutual Life Insurance Company, and Braun Intertec Corporation. Outside of his advisory role, he is involved in independent insurance sales and owns Swartz Financial Planning, a financial services business. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses, offering financial planning and both discretionary and non-discretionary portfolio management. The firm focuses on index-based, long-term buy-and-hold strategies using ETFs, mutual funds, and fixed income, with documented investment policies and tax-efficient asset allocation.

Passive / index investing Active portfolio management Annuities
user avatar

Kathryn W

Series 63, Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Kathryn Wiegrefe is a financial advisor with Fiduciary Financial Planning Network, holding Series 63 and Series 65 credentials and 10 years of industry experience. She has been with Mutual of Omaha since 2014. Outside of advising, she serves as an election worker, assisting voters and ensuring election integrity during election days. Fiduciary Financial Planning Network provides financial planning and portfolio management services to individuals, including high-net-worth clients, and small businesses. The firm emphasizes index-based, long-term buy-and-hold investment strategies with a focus on tax efficiency and documented client risk tolerance.

Passive / index investing Active portfolio management Annuities
user avatar

Gregory M

ChFC®, Series 63

Eagle, ID

Fiduciary Financial Planning Network

Gregory Mc Call is a financial advisor at Fiduciary Financial Planning Network with 5 years of industry experience. He holds the ChFC® designation and Series 63 license. His prior work includes roles at Northwestern Mutual Wealth Management Company and investment services, as well as experience with sports organizations such as the Tacoma Rainiers and Milwaukee Brewers. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses by providing financial planning and portfolio management services. The firm focuses on index-based, long-term buy-and-hold strategies using ETFs, mutual funds, and fixed-income allocations, with an emphasis on documented risk tolerance, tax-efficient asset placement, and client education.

Passive / index investing Active portfolio management Annuities
user avatar

Freeman L

CFP®, Series 66

Onalaska, WI

Fiduciary Financial Planning Network

Freeman Linde is a CFP® with nine years of industry experience, currently serving at Fiduciary Financial Planning Network. His prior experience includes roles at La Crosse Financial Planning Inc., Voya Financial Advisors, Inc., MSI/MML Investors Services, LLC, and Massachusetts Mutual Life Insurance. He hosts and writes for the RetireMentorship podcast and blog, which offers educational content on retirement topics to the public. Fiduciary Financial Planning Network is a team of five advisors providing financial planning and portfolio management services to individuals, including high-net-worth clients, and small businesses. The firm uses an index-based, long-term investment approach with an emphasis on ETFs, mutual funds, and fixed-income allocations.

Passive / index investing Active portfolio management Annuities
user avatar

Benjamin G

Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Benjamin Gibson is a Series 65-licensed advisor at Fiduciary Financial Planning Network with three years of industry experience. He has worked at La Crosse Financial Planning since 2022 and previously held roles at Viterbo University and Somerby Golf Club. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses with financial planning and portfolio management services. The firm employs a long-term, index-based investment approach utilizing ETFs, mutual funds, and fixed-income allocations, with an emphasis on documented risk tolerance and tax-efficient strategies.

Passive / index investing Active portfolio management Annuities
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