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First Financial Coaching, Inc.

Updated today

Client assets under management

$657,474,175

Clients

1,500

12% high-net-worth

Advisors

14

of 14 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

107

Very High

Average account size

$438,316

About

First Financial Coaching serves individuals, families, business owners and corporate clients, offering non-discretionary investment advisory and retirement plan consulting alongside financial education and financial analysis services. The firm commonly provides these services on a non-wrap basis and, when discretionary management is needed, arranges a co-advisory relationship with an independent manager, Matson Money, rather than managing assets directly.

FFC’s client relationships emphasize advisory oversight and client approval for transactions: the firm generally requires client consent for trades and continues to monitor asset allocation and account performance on an ongoing basis. Financial analysis and education work is offered on an hourly or fixed-fee basis instead of a packaged financial planning engagement, and cash positions are explicitly treated as an asset class in portfolio considerations.

Compared with many multi-team peers, FFC is notable for not operating primarily as a direct, in-house percentage-of-AUM portfolio manager for individual clients; compensation for discretionary management typically flows through its third‑party co-advisor with FFC receiving a portion of that revenue, and some services are billed outside the AUM model. The firm also documents formal policies on the use of artificial intelligence tools and discloses ancillary business activities (including licensed insurance sales), which bear on how advice is delivered and potential conflicts are managed.

Client services

Selection of other advisers Educational seminars or workshops Financial analysis

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Fixed fees generally ranging from $250 to $1,000 for financial analysis or special projects

Percentage

$0 - $500,000: 2.00% $500,000 - $1,000,000: 1.00% $1,000,000 - $4,000,000: 0.75% $4,000,000+: 0.50%

Project-based

$150 per hour

Other

Fee-only: Fixed fees for financial analysis services generally ranging from $250 to $1,000, hourly fees at $150 per hour

Main office location

First Financial Coaching, Inc.

144 South Main St.

Mt. Clemens MI 48043, United States

Number of offices

9

Most active in

Arizona · California · Delaware · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Kentucky · Louisiana · Massachusetts · Michigan · Minnesota · Missouri · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William R

Series 63, Series 65

Harlingen, TX

First Financial Coaching, Inc.

William Reed is a financial advisor at First Financial Coaching, Inc. in Harlingen, TX, with 29 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Triad Advisors, Inc. from 2010 to 2017. Outside of advising, Reed serves as president of a municipal utility district board. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm delivers primarily non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, while emphasizing financial education and analysis.

Founder/Business Owner
user avatar

Jeffrey F

CFP®, Series 63

Mt. Clemens, MI

First Financial Coaching, Inc.

Jeffrey Furest is a CFP® professional with over 41 years of experience in the financial industry. He has been with First Financial Coaching, Inc. since 2009 and previously worked at Triad Advisors, Inc. from 2010 to 2017. Outside of advisory services, he is involved in life and disability insurance sales through an insurance agency where he serves as vice president. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm offers non-discretionary investment advice and collaborates with a third-party asset manager for discretionary portfolio management, emphasizing financial education and written analysis as part of its service offering.

Founder/Business Owner
user avatar

Michael S

Series 63, Series 65

Mt. Clemens, MI

First Financial Coaching, Inc.

Michael Sarcheck is a financial advisor with First Financial Coaching, Inc. in Mt. Clemens, MI, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with First Financial Coaching since 2010 and also works with First Financial Services of Michigan. Outside of advising, he is active as a licensed life insurance agent and is involved in managing a real estate rental business. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and financial analysis, often working with a third-party asset manager for discretionary portfolio management while emphasizing investment education and client workshops.

Founder/Business Owner
user avatar

Ira W

ChFC®, Series 63, Series 65

Murfreesboro, TN

First Financial Coaching, Inc.

Ira Work is a financial advisor at First Financial Coaching, Inc. in Nashville, TN, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 23 years of industry experience, including 17 years at Paul Winkler, Inc. and 22 years with Work Financial Group, Inc. Outside of his advisory work, he is the managing partner of Work to Fly LLC, a leasing business. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers primarily non-discretionary investment advice and financial analysis, partnering with a third-party asset manager for discretionary portfolio management while emphasizing investment education and workshops.

Founder/Business Owner
user avatar

Jonathan F

Series 65

Mt. Clemens, MI

First Financial Coaching, Inc.

Jonathan Furest is a Series 65-licensed financial advisor with nine years of industry experience. He has been with First Financial Coaching, Inc. since 2014 and is also involved with Furest Furest Services, Inc. Outside of his advisory role, he serves on the Board of Directors for the Central Macomb Optimist Foundation and participates in the NextGen Macomb networking group. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm delivers non-discretionary investment recommendations and partners with a third-party asset manager for discretionary portfolio management, emphasizing financial education and written analysis as part of its service offering.

Founder/Business Owner
user avatar

Becky W

CFP®, Series 63, Series 65

Buda, TX

First Financial Coaching, Inc.

Becky Walker is a CFP® with 34 years of industry experience. She is currently with First Financial Coaching, Inc. and Leigh Baldwin & Co., LLC, having previously worked at Osaic Wealth, Inc., Triad Advisors, Inc., and Wealth Strategies Inc. She is also the owner of a general agency specializing in life and health insurance. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and financial analysis, often collaborating with third-party managers for discretionary portfolio management while emphasizing investment education and workshops.

Founder/Business Owner
user avatar

Alan S

Series 65

Buda, TX

First Financial Coaching, Inc.

Alan Schauer is a Series 65-credentialed advisor with 11 years of experience in the financial industry. He is currently with First Financial Coaching, Inc. and has a background that includes 35 years as a dentist operating Alan Schauer DDS Ltd LLP. Outside of finance, he serves as CFO and handles accounting tasks for Slaton Schauer Law PLLC, a law firm owned by his wife. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing non-discretionary investment advice, retirement plan consulting, and financial education. The firm emphasizes investment education and uses third-party asset managers for discretionary portfolio management while maintaining ongoing performance monitoring.

Founder/Business Owner
user avatar

Jamie S

Series 66

Buda, TX

First Financial Coaching, Inc.

Jamie Smith is a financial advisor at First Financial Coaching, Inc. with 13 years of industry experience. He previously worked at Wealth Strategies, Inc. for 15 years and spent one year at Osaic Wealth, Inc. Outside of his advisory role, he is the director of the Lonestar Softball Club, a travel softball organization, and owns a brand and podcast content creation business called Common Cents. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers primarily non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, emphasizing investment education and financial analysis.

Founder/Business Owner
user avatar

Frank O

Series 63, Series 65

Fontana, WI

First Financial Coaching, Inc.

Frank Orzel is a financial advisor with First Financial Coaching, Inc. in Fontana, WI, holding Series 63 and Series 65 licenses and bringing 50 years of industry experience. He has been with First Financial Coaching since 2010 and has operated Frank P. Orzel & Co., an insurance agency specializing in health, dental, long-term care, disability, life, prescription, and discount cards, since 1981. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and financial analysis, emphasizing investment education and workshops, and partners with third-party asset managers for discretionary portfolio management.

Founder/Business Owner
user avatar

Mathew R

Series 65

Harlingen, TX

First Financial Coaching, Inc.

Mathew Reed is a Series 65 licensed advisor at First Financial Coaching, Inc. in Harlingen, TX, with one year of industry experience. His prior roles include positions at Vincero, Champion Teamwear, and EcoPools. Outside of his advisory work, he is involved in a pizza sales and delivery business. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm offers primarily non-discretionary advice and financial analysis, emphasizing investment education and workshops alongside collaboration with a third-party asset manager for discretionary portfolio management.

Founder/Business Owner
user avatar

Janet H

Series 63, Series 65

Harlingden, TX

First Financial Coaching, Inc.

Janet Harrington is a financial advisor with First Financial Coaching, Inc. in Harlingen, TX, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. She has been with First Financial Coaching since 2010 and previously worked at Triad Advisors, Inc. Harrington is also an insurance agent specializing in life and long-term care insurance. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, emphasizing investment education and financial analysis.

Founder/Business Owner
user avatar

Mayo F

Series 63, Series 65

Southport, NC

First Financial Coaching, Inc.

Mayo Fitzhugh is a financial advisor at First Financial Coaching, Inc. in Southport, NC, with 15 years of industry experience. He holds the Series 63 and Series 65 designations and has been with First Financial Coaching since 2015. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm delivers non-discretionary investment recommendations and partners with a third-party manager for discretionary portfolio management, while emphasizing investment education and financial analysis.

Founder/Business Owner
user avatar

Thomas B

CFP®, ChFC®, Series 66

North Charleston, SC

First Financial Coaching, Inc.

Thomas Blottenberger is a CFP® and ChFC® with 15 years of industry experience. He is currently with First Financial Coaching, Inc., where he has worked since 2025, following eight years at Paradigm Shift Financial, LLC and seven years at Guardian Life Insurance Company. Outside of his advisory work, he is involved in mindset and performance coaching through Risk Reward Agency and provides a debt management tool via Sora Finance. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by offering investment advisory services, retirement plan consulting, and financial education. The firm provides non-discretionary investment advice and written financial analysis, often coordinating with a third-party asset manager for discretionary portfolio management, while emphasizing investment education and workshops.

Founder/Business Owner
user avatar

Jimmy B

ChFC®, Series 63

Belfry, KY

First Financial Coaching, Inc.

Jimmy Bevins Jr. is a financial advisor at First Financial Coaching, Inc. with 35 years of industry experience. He holds the ChFC® and Series 63 designations and has worked previously at Lincoln Financial Securities Corporation. Outside of his advisory role, he is involved in coaching and officiating sporting events through his business, Magic Mountain Outfitters. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm delivers primarily non-discretionary investment recommendations and partners with a third-party manager for discretionary portfolio management, emphasizing client education and financial analysis.

Founder/Business Owner
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