Form Wealth Advisors, LLC logo

Form Wealth Advisors, LLC

Updated today

Client assets under management

$996,653,929

Clients

771

18% high-net-worth

Advisors

8

of 16 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

96

High

Average account size

$1,292,677

About

FORM Wealth Advisors is a team-based SEC-registered RIA managing over $1 billion across eight advisors and serving individual and high‑net‑worth clients, trusts, business entities, and retirement plans. The firm offers holistic financial planning, discretionary portfolio management and 3(38) retirement plan consulting, and it provides annuity and insurance consulting through a third‑party platform.

FORM describes a fiduciary, client‑specific approach that uses an investment policy statement, ongoing portfolio monitoring, and a mix of analytical methods (including modern portfolio theory, technical and fundamental analysis) to tailor allocations to client goals and risk tolerance. Financial planning engagements are presented as event‑driven or ongoing and include access to planners and regular review communications; plan services include participant communication and education.

Compared with many peer teams, FORM’s brochure highlights several uncommon features: the firm uses endorsements, client testimonials and advertises third‑party ratings in its marketing, and it emphasizes educational seminars/workshops and participant education as part of its retirement plan services. It also notes membership on a third‑party insurance platform for annuity consulting and a policy of directing clients to a specific custodian/broker‑dealer, practices that may differ from many similarly sized advisory teams.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Business succession planning Business ownership considerations Retirement income strategy

Occupation focus

Founder/Business Owner

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fee for financial planning services: $1,000 - $4,000 for short engagements; $1,000 per week for longer engagements.

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $8,000,000: 0.75% $8,000,001 - $18,000,000: 0.50% $18,000,001 - $28,000,000: 0.40% $28,000,001 - $38,000,000: 0.30% $38,000,001 - >$38,000,000: 0.20%

Other

Fee-only: Financial Planning Services flat fees from $1,000 to $4,000 for engagements less than 4 weeks; $1,000 per week for longer engagements, negotiable.

Main office location

Form Wealth Advisors, LLC

431 Geneva National Ave S

Lake Geneva WI 53147-4881, United States

Number of offices

2

Most active in

Alabama · Arizona · California · Colorado · Florida · Illinois · Minnesota · Nebraska · New Hampshire · North Carolina · Texas · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William L

CFP®, Series 66

Lake Geneva, WI

Form Wealth Advisors, LLC

William Lauderdale is a CFP® professional with three years of industry experience, currently serving at Form Wealth Advisors, LLC. His prior roles include positions at Raymond James Financial Services Advisors, Inc. and Primex Inc. Lauderdale has worked in various capacities outside finance, including roles at a restaurant and a country club. Form Wealth Advisors provides investment advisory and wealth management services to individuals, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals, combining model allocations with individualized recommendations and offering event-driven financial planning and retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Tyler R

Series 66

Lake Geneva, WI

Form Wealth Advisors, LLC

Tyler Rima is a Series 66-licensed financial advisor with Form Wealth Advisors, LLC, based in Lake Geneva, WI. He has one year of industry experience, including prior roles at Raymond James Financial Services and nearly a decade at Lettuce Entertain You, Inc. Form Wealth Advisors is a team-based firm managing approximately $932 million, offering investment advisory and wealth management services to individuals, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and emphasizes client education and structured, event-driven financial planning.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Jackson B

Series 65

Lake Geneva, WI

Form Wealth Advisors, LLC

Jackson Burk is a financial advisor at Form Wealth Advisors, LLC in Lake Geneva, WI, holding a Series 65 designation. He has been with Form Wealth Advisors since 2025, with prior experience at First National Bank and Trust. Form Wealth Advisors provides investment advisory and wealth management services to individuals, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and offers discretionary portfolio management, event-based financial planning, and retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Jesse S

CFP®, Series 66

Lake Geneva, WI

Form Wealth Advisors, LLC

Jesse Schrock is a CFP® professional with four years of experience in the financial services industry. He is currently with FORM Wealth Advisors, LLC, where he has worked since 2021, and previously held roles at Raymond James Financial Services. Prior to his financial career, he worked in the hospitality industry at Grand Geneva Resort & Spa and Geneva National Resort & Club. FORM Wealth Advisors provides investment advisory and wealth management services to individual clients, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and offers services including discretionary portfolio management, event-based financial planning, and 3(38) retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Tyson R

CFP®, Series 63, Series 65

Lake Geneva, WI

Form Wealth Advisors, LLC

Tyson Ray is a CFP® professional with 28 years of experience in the financial services industry. He is currently with FORM Wealth Advisors, LLC, where he has worked since 2014, and was previously affiliated with Raymond James Financial Services, Inc. He is the founder and chairman of the board of Children’s World Impact, a nonprofit organization focused on community service and mission trips. Tyson is also an author and consultant promoting financial philosophies through his work with The Total Relationship. FORM Wealth Advisors, LLC is a team-based firm serving individual clients, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and offers discretionary portfolio management, event-driven financial planning, and retirement plan consulting, with an emphasis on client education and fiduciary responsibility.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Brayden Z

CFP®, Series 66

Lake Geneva, WI

Form Wealth Advisors, LLC

Brayden Zettle is a CFP® professional with four years of experience in financial advising. He is currently with Form Wealth Advisors, LLC, where he has worked since 2021, and previously held positions at Raymond James Financial Services. Form Wealth Advisors, LLC serves individual clients, trusts, business entities, and retirement plans with investment advisory and wealth management services. The firm employs a rule-based investment process tailored to client goals and offers services including discretionary portfolio management, event-based financial planning, and retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Lucas K

CFP®, Series 63

Lake Geneva, WI

Form Wealth Advisors, LLC

Lucas Kuchenberg is a CFP® with 27 years of experience in the financial advisory industry. He is currently with FORM Wealth Advisors, LLC, where he has worked since 2014, including serving as part of the firm's seven-advisor team. Prior to joining FORM, he was affiliated with Raymond James Financial Services, Inc. during the same period. FORM Wealth Advisors provides investment advisory and wealth management services to individuals, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and offers services including discretionary portfolio management, event-based financial planning, and retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
user avatar

Adam K

CFP®, Series 66

Lake Geneva, WI

Form Wealth Advisors, LLC

Adam Kierzek is a CFP® professional with two years of industry experience, currently serving at FORM Wealth Advisors, LLC in Lake Geneva, WI. His prior work includes roles at Raymond James Financial and Raymond James Financial Services, Inc. Outside of financial advising, his background includes experience in education and construction. FORM Wealth Advisors, LLC provides investment advisory and wealth management services to individuals, trusts, business entities, and retirement plans. The firm employs a rule-based investment process tailored to client goals and offers services such as discretionary portfolio management, event-based financial planning, and retirement plan consulting.

Business succession planning Business ownership considerations Retirement income strategy Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")