Forward 360

Forward 360 is a newly formed registered investment adviser that provides non‑discretionary asset management, wealth advisory and financial planning services. Its brochure indicates the firm intends to serve a broad set of clients, including banks and thrift institutions, insurance companies, sovereign wealth funds, pension or profit‑sharing plans, state and municipal governments, charitable organizations, corporations, other advisers, and both non‑HNW and high‑net‑worth individuals.

The firm emphasizes a co‑designed investment thesis and ongoing monitoring, using a mix of fundamental, technical and charting analysis alongside asset allocation and mutual fund/ETF evaluation; because it operates on a non‑discretionary basis, client approval is required prior to trade execution. Forward 360 also employs active techniques such as tax‑loss harvesting, stop‑loss management and periodic rebalancing as part of its risk‑management approach.

Notable distinctions include a membership‑funded model that the firm says decouples its fees from client asset levels and a principal with an extensive background in insurance and wealth management who is licensed to sell insurance products, a practice that generates commission income and is disclosed as a potential conflict. The firm also requires clients to direct brokerage to a designated custodian, does not aggregate trades, and does not accept performance‑based fees, which may affect trade execution and operational dynamics relative to many peers.