Fresh Forward
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
0
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
0
Very LowAverage account size
—
About
Fresh Forward provides investment management and financial planning services to individual and high‑net‑worth clients, offering continuous portfolio supervision as well as project‑based and ongoing planning engagements. The firm operates on a fee‑only basis and, when appropriate, refers clients to third‑party professionals such as attorneys, accountants, and insurance agents.
Its investment approach combines Modern Portfolio Theory with a mix of passive and active strategies, using ETFs, mutual funds, individual securities, and occasional third‑party model or sub‑advisers to implement client asset allocations. The firm tailors portfolios to clients’ goals and risk tolerances and delivers planning through both ongoing relationships and limited‑scope projects, with some planning work billed on an hourly or project basis rather than solely as a percentage of assets.
Noteworthy distinctions include an explicit practice of recommending, vetting, and monitoring Outside Managers and the use of a third‑party wrap/platform solution for certain clients, practices that are less common among peers in the investment manager category. The firm is small and recently registered with no reported assets under management in its latest filing, and its principal also maintains outside employment in tax preparation, which may affect the firm’s capacity and the mix of services offered.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Social Security optimization
Business sale tax planning
Cash flow / budgeting
College savings (529s, UTMA, etc.)
Fee options
Fixed fee up to $9,500 for project-based financial planning
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.85% $1,000,001+: 0.70%
Hourly rate of $165 for project-based financial planning
Ongoing financial planning quarterly fee up to $1,375
Minimum fee: Minimum annual fee of $2,500 for investment management services Fee-only: Financial planning fees (initial fee up to $8,500; ongoing quarterly fee up to $1,375; project-based fixed fee up to $9,500 or hourly rate $165)
Main office location
Fresh Forward
Phoenix AZ, United States
Number of offices
1
Most active in
Fresh Forward has reported serving >5 clients in these states in the last 12 months.
Arizona
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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