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Generational Wealth Advisors

Updated today

Client assets under management

$446,003,305

Clients

159

62% high-net-worth

Advisors

13

of 60 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

12

Very Low

Average account size

$2,805,052

About

Generational Wealth Advisors provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, family offices, trusts, foundations, business entities and qualified retirement plans. The firm combines ongoing portfolio management with personalized financial planning and may refer clients to outside specialists as part of its advisory services.

GWA employs a multi‑disciplinary team approach and documents investment objectives in an Investment Policy Statement, emphasizing strategic asset allocation, diversification, multifactor equity exposure, and periodic rebalancing implemented primarily with institutional mutual funds, ETFs and, when appropriate, separately managed accounts or alternative investments. It also offers family‑office style arrangements that can be billed on a net‑worth basis and include valuation and oversight of illiquid or private assets.

The firm’s structure includes advisors holding CFP, CPA, CEPA, legal and real‑estate licenses and affiliations with a registered broker‑dealer, M&A and real‑estate brokerage entities and a related insurance agency, enabling integrated tax, legal, insurance and transactional coordination. These affiliations can produce referrals, insurance commissions or other third‑party compensation and are disclosed in the brochure as potential conflicts of interest that clients should consider.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Passive / index investing Factor investing / smart beta Annuities

Occupation focus

Founder/Business Owner Attorney

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Fee options

Fixed

Fixed fees for financial planning negotiated, typically ranging from $3,000 to $12,500 depending on complexity

Percentage

$0 - $1,000,000: 1.25% annually (includes financial planning) $1,000,001 - $5,000,000: 1.00% annually $5,000,001 - $10,000,000: 0.75% annually $10,000,001+: 0.50% annually

Project-based

Financial planning hourly rates: $750/hour for principals, $300/hour for senior advisors, $200/hour for advisors

Other

Account minimum: $2,000,000 Minimum fee: Minimum fee may apply for certain family office arrangements as specified in advisory agreement Fee-only: Yes, financial planning can be charged separately on hourly or fixed fee basis

Main office location

Generational Wealth Advisors

3400 North Central Expressway, Suite 100

Richardson TX 75080, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Illinois · Louisiana · Michigan · Nebraska · New York · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sarah C

CFP®, Series 66

Richardson, TX

Generational Wealth Advisors

Sarah Crowe is a CFP® and holds a Series 66 license, with 22 years of experience in the financial services industry. She has worked at Talis Advisory Services, LLC since 2016 and previously at Ameriprise Financial Services from 2011 to 2016. She is also licensed as an insurance agent for life, accident, and health insurance. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm uses a multi-team advisory model and emphasizes strategic asset allocation and diversification, implementing portfolios primarily with institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Bryce G

Series 65

Grosse Point, MI

Generational Wealth Advisors

Bryce Gray is a financial advisor with Generational Wealth Advisors, holding a Series 65 credential and seven years of industry experience. He has worked with Talis Advisory Services and Generational Equity and maintains several business interests including a single-member law firm and an accounting firm that provides investment advisory services to businesses. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and an investment approach based on Modern Portfolio Theory, utilizing institutional-share mutual funds, ETFs, and separately managed accounts with long-term portfolio management and periodic rebalancing.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Gina A

Series 65

Richardson, TX

Generational Wealth Advisors

Gina Aldaz is a financial advisor at Generational Wealth Advisors with eight years of industry experience. She holds a Series 65 credential and previously worked at NetEffect Marketing and Talis Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

David R

Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

David Richards is a financial advisor at Generational Wealth Advisors with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Talis Advisory Services since 2015. Outside of advising, Richards owns an aircraft consulting business and serves as a captain for American Airlines. Generational Wealth Advisors provides discretionary investment management and financial planning to a diverse client base, using a multi-team model and a long-term, strategic investment approach grounded in Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Jacob Andrew H

Series 66

Richardson, TX

Generational Wealth Advisors

Jacob Andrew Howeth is a financial advisor at Fisher Investments with seven years of industry experience. He holds a Series 66 designation and has previously worked at CUSO Financial Services, LP, Fidelity Personal and Workplace Advisors, Fidelity Brokerage Services, LLC, and Fidelity Investments. Outside of his advisory career, he played baseball for the Arlington A's in 2016. Fisher Investments serves a global client base including institutional and high-net-worth investors, providing discretionary portfolio management across equity, fixed-income, and blended mandates. The firm employs a centralized investment process combining quantitative and qualitative research, along with tax-aware strategies and risk management techniques.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Stephen H

CFP®

Richardson, TX

Generational Wealth Advisors

Stephen Hart is a CFP® with 10 years of industry experience and has been with Talis Advisory Services, LLC since 2015. He is also a licensed insurance agent for life, accident, and health insurance. He is based in Richardson, TX and works with Generational Wealth Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Heath F

Series 65

Richardson, TX

Generational Wealth Advisors

Heath Flock is a financial advisor at Generational Wealth Advisors with 11 years of industry experience. He holds a Series 65 designation and has worked at Talis Advisory Services, LLC, Generational Equity, LLC, and LCM Global Partners LLC. Outside of his advisory role, he serves as Chief Operating Officer and Chief Financial Officer at Generational Equity, a mergers and acquisitions advisory firm where he oversees accounting, human resources, information technology, client service, and business evaluation. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk management services to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification, utilizing institutional-share mutual funds, ETFs, and separately managed accounts in a long-term, discretionary approach.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Michael Q

Series 63, Series 65

Denver, CO

Generational Wealth Advisors

Michael Querard is a financial advisor at Generational Wealth Advisors in Denver, CO, holding Series 63 and Series 65 licenses with five years of industry experience. He has been with Generational Wealth Advisors since 2020 and is also associated with Generational Equity. Outside of his advisory role, he is the managing member of a private family LLC, McQ Capital LLC. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk management services to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory, managing portfolios on a long-term, discretionary basis.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Landry T

Series 65

Richardson, TX

Generational Wealth Advisors

Landry Thompson is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation with two years of industry experience. Prior to joining the firm, his background includes various roles in retail and food service while completing his education. Generational Wealth Advisors serves individuals, trusts, foundations, pension plans, business entities, and charitable organizations with discretionary investment management, financial planning, and risk-management advice. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory, managing portfolios primarily through institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

William F

Series 65

Richardson, TX

Generational Wealth Advisors

William Flock is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation. He has been with Generational Wealth Advisors since 2023 and has prior experience working in various educational institutions. Outside of advising, he holds a 30% equity stake in a start-up LLC focused on small construction remodeling projects in Houston, Texas. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation, diversification, and multifactor exposures based on Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

John P

CFP®, Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

John Pritchett is a CFP® professional with six years of industry experience, currently serving as an advisor at Generational Wealth Advisors. His prior roles include positions at North Ridge Wealth Advisors and Raymond James Financial Services. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base, including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Robert R

CFP®, Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

Robert Rice Jr. is a CFP® professional at Generational Wealth Advisors with over 10 years of experience in the financial services industry. His prior experience includes roles at Charles Schwab and Grand Financial, Inc. He is based in Richardson, TX. Generational Wealth Advisors offers discretionary investment management, financial planning, and risk-management advice to a diverse client base including high net worth individuals, trusts, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification grounded in Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Norbert B

Series 66

Richardson, TX

Generational Wealth Advisors

Norbert Butkus is a financial advisor with Generational Wealth Advisors in Richardson, TX, holding a Series 66 designation and 10 years of industry experience. He has worked at Talis Advisory Services, LLC since 2017 and previously at Ameriprise Financial Services, Inc. from 2015 to 2017. Outside of his advisory role, he serves as a volunteer board member for the Indian Creek Home Owners Association. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
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