Good Luck NY Inc.

Good Luck NY Inc. provides discretionary and non-discretionary asset management alongside financial planning and consulting services to individuals, high-net-worth individuals, trusts, estates, charitable organizations, and business entities. Services include ongoing portfolio management plus standalone planning on topics such as retirement strategy, tax reduction, risk management, and estate preservation.

The firm’s investment approach draws on fundamental and cyclical analysis and Modern Portfolio Theory, with strategies that may include long-term holdings and client-imposed investment restrictions; client goals and risk tolerances are documented and used to shape portfolios. While the firm uses a percentage-of-assets billing model for investment management (a common practice among peers), it also charges hourly fees for financial planning — a billing practice that is uncommon for firms in this category.

The practice is a single-advisor, sole-owned firm that currently reports no assets under management and no advisory clients, and it does not impose an account minimum — characteristics that distinguish it from many managers that oversee pooled or institutional assets. Operationally, the firm requires clients to use a specified custodian, does not aggregate trades across accounts, does not routinely vote client proxies, and discloses the potential to receive research or other economic benefits from brokers (soft dollars).