Great Lakes Bay Financial logo

Great Lakes Bay Financial

Updated today

Client assets under management

$0

Clients

0

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

0

Very Low

Average account size

About

Great Lakes Bay Financial provides discretionary asset management alongside financial planning and consulting to a varied client base that the firm describes as including individual investors, high‑net‑worth individuals, trusts, estates, charitable organizations and business entities. Services include ongoing portfolio management as well as full financial plans and shorter consultation engagements tailored to particular topics.

The firm documents client goals, time horizon and risk tolerance to set investment objectives and typically exercises discretionary authority to implement asset allocation and security selection using fundamental and technical analysis. Account reviews are performed at least quarterly and the firm also offers financial planning on an hourly basis, in addition to its asset management services.

Notable distinctions for this small, two‑principal firm include disclosed outside business activities: the principals act as independent insurance agents and one principal also maintains a separate law practice, each reported as occupying less than 10% of their time and identified as potential conflicts that are mitigated by disclosure. The ADV also notes that the firm reported no assets under management as of the most recent filing and was reestablished after failing to renew its registration in 2025.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Wealth management

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

up to 1.5% annually (negotiable)

Project-based

$200 per hour for financial planning

Main office location

Great Lakes Bay Financial

4901 Towne Centre Road, Suite 113

Saginaw MI 48604, United States

Number of offices

1

Most active in

Michigan · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Bradley M

Series 66

Saginaw, MI

Great Lakes Bay Financial

Bradley Montgomery is a financial advisor at Great Lakes Bay Financial with 16 years of industry experience. He holds a Series 66 designation and has previously worked at Richmark Private Wealth Management, Berthel Fisher & Company Financial Services, and held roles in insurance and legal services. In addition to his advisory work, he maintains a legal practice and works as a sales associate at Home Depot. Great Lakes Bay Financial provides discretionary asset management and financial planning services to a diverse client base, including individuals, trusts, estates, charitable organizations, and businesses. The firm uses fundamental and technical analysis to guide portfolio management and offers both full financial plans and consultation engagements tailored to specific client needs.

Wealth management
user avatar

Suellen E

Series 63, Series 65

Saginaw, MI

Great Lakes Bay Financial

Suellen Estes is a financial advisor with Great Lakes Bay Financial in Saginaw, MI, holding Series 63 and Series 65 credentials and 15 years of industry experience. Her prior roles include positions at Belpointe Asset Management, Richmark Private Wealth Management, and BFC Planning. She is also an independent insurance agent, though she spends little time on insurance sales. Great Lakes Bay Financial provides discretionary asset management and financial planning services to individual investors, high-net-worth clients, trusts, estates, charitable organizations, and businesses. The firm emphasizes documented client goals, time horizons, and risk tolerance to guide portfolio management and offers financial planning both as part of ongoing services and on an hourly consultation basis.

Wealth management
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")