Heartworth Financial LLC logo

Heartworth Financial LLC

Updated today

Client assets under management

$396,127

Clients

5

0% high-net-worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

5

Low

Average account size

$79,225

About

The firm provides investment management and comprehensive financial planning services to individual and high‑net‑worth clients, with particular attention to business owners and those needing estate and employee‑benefit planning. It operates as a very small, fee‑only practice with a limited client roster (five clients and roughly $396,127 in assets under management), structuring engagements around tailored planning and portfolio management rather than mass‑market retail relationships.

The advisor combines multiple methods of analysis—fundamental, technical, cyclical and charting—within a Modern Portfolio Theory framework and uses both passive and active investments to construct asset allocations aligned with each client’s risk tolerance and goals. Services include discretionary portfolio management plus written financial plans offered as ongoing, project‑based, or hourly engagements, and the firm documents implementation steps and may participate in meetings with attorneys or other third‑party professionals.

Notable distinctions include the firm’s concentration on high‑net‑worth and business‑owner clients while not maintaining a typical non‑HNW retail client base, and its one‑advisor structure that nonetheless delivers in‑depth planning and recurring planning options. The firm requires clients to establish custody on its chosen institutional platform and executes trades on an individual basis rather than aggregating block trades.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy

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Fee options

Fixed

Project-Based Financial Planning fees range from $500 to $5,000

Percentage

0.50% annually

Project-based

$350 per hour

Subscriptions

Ongoing Financial Planning fees range from $200 to $600 per month

Other

Fee-only: Investment management and financial planning fees only; no commissions

Main office location

Heartworth Financial LLC

6726 Walker St

St Louis Park MN 55426, United States

Number of offices

1

Most active in

Minnesota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Mai Y

CFP®

St Louis Park, MN

Heartworth Financial LLC

At Heartworth Financial, I’m not just a financial planner—I’m here to help First-Generation Wealth Builders and underserved communities break through the barriers that have kept them from the financial resources they deserve. I’m the daughter of Hmong refugees from Laos. My parents came to the U.S. with nothing but hope for a better life. They worked tirelessly to provide for our family, but lacked the financial knowledge and tools others take for granted. That’s why I founded Heartworth Financial: to help people facing the same challenges my family did—turning first-gen success into generational wealth. I know how intimidating financial advice can feel, especially when you’re not sure where to start or if you’ll be judged. That’s why I meet clients where they are—no judgment, just understanding. I listen, I learn, and I create a plan that’s built around their culture, goals, and values. With over a decade of experience as a financial advisor, I’ve worked with clients across industries, but my focus now is clear: offering personalized financial planning and investment management to those who need it most. My mission is simple: make financial planning accessible to everyone. Empower people to make informed decisions, build wealth, and create lasting change for the generations that follow.

Wealth management General retirement planning General tax planning Minorities Gen Y/Millennials (Born 1980-1995)
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