Heaton Financial, PC

Heaton Financial, PC provides fee-based investment advisory and financial planning to individuals (including high-net-worth) and business entities, managing about $129 million across roughly 376 clients. The firm operates with a two-advisor team that offers ongoing portfolio management, periodic financial planning, and occasional trustee- and insurance-related services.

The firm generally manages discretionary accounts across asset-allocation, fixed-income, equity and a designated trading account, and employs fundamental, technical, charting and cyclical analysis. Its investment strategies include long- and short-term trading as well as short sales and options writing; the designated trading account carries a higher initial deposit requirement, and financial planning is also offered on an hourly basis.

Noteworthy features include recent AUM growth that places the firm above the $110 million threshold and may require re-registration from a medium- to large-registered adviser, a development that is less common for a two-advisor shop. The firm’s advisors also maintain outside business activities—licensed insurance activities, trusteeship responsibilities, and personal real-estate LLC interests—which introduce potential conflicts the brochure discloses and that differentiate its operating profile from many peers.