Invista Advisors logo

Invista Advisors

Updated today

Client assets under management

$268,586,791

Clients

640

35% high-net-worth

Advisors

8

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

80

High

Average account size

$419,667

About

Invista Advisors (McDonald Financial Services, LLC) provides investment management, financial planning and retirement-plan consulting to individuals, high-net-worth clients, trusts and pension plans. The firm delivers fee-based portfolio management through custodial accounts at LPL Financial and also offers financial planning and hourly consulting engagements.

Portfolios are tailored to client goals, risk tolerance and time horizon, with regular reviews and rebalancing at least quarterly; the firm uses fundamental, technical, cyclical and charting analysis and offers LPL platform programs such as Strategic Wealth Management, Optimum Market Portfolios, Model Wealth Portfolios and Manager Access Select. Clients may grant discretionary authority, but Invista documents and implements both discretionary and non-discretionary arrangements depending on client preference.

Noteworthy in the brochure is that Invista reports a substantial non-discretionary footprint—approximately $162.98 million of $443.55 million in total AUM—alongside $280.56 million managed on a discretionary basis, which is a larger non-discretionary allocation than is typical for firms in this category. The eight-advisor team serves about 640 clients and operates as a dually registered practice, with representatives who may also execute commissionable securities and insurance sales through LPL Financial and other third-party relationships disclosed in its Form ADV.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP)

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $500,000: Up to 2.00% $500,001 - $1,000,000: Up to 1.75% $1,000,001 - $5,000,000: Up to 1.50% $5,000,001+: Up to 1.00%

Commissions

Commissions charged by LPL Financial for brokerage accounts and insurance commissions from insurance products

Project-based

Hourly consulting fees generally range from $200 to $400 per hour, may exceed $400

Other

Account minimum: $15,000 Fee-only: Financial Planning: $500 to $5,000 fixed fee; Hourly Consulting: $200 to $400 per hour

Main office location

Invista Advisors

350 Leavell Circle

Montgomery AL 36117, United States

Number of offices

3

Most active in

Alabama · Florida · Georgia · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jessica H

PFS™

Montgomery, AL

Invista Advisors

Jessica Hemard is a financial advisor at Invista Advisors in Montgomery, AL, holding the PFS™ designation with two years of industry experience. Her prior work includes roles at Machen McChesney, Opsahl Dawson, and Borland Benefield, P.C. Invista Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, trusts, and pension plans, managing approximately $580.1 million in assets. The firm customizes portfolios and plans based on clients’ objectives and risk tolerance, utilizing an open-architecture platform and delivering services through both discretionary and non-discretionary models.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Michael B

Series 65, Series 66

Montgomery, AL

Invista Advisors

Michael Barranco is a financial advisor with Invista Advisors in Montgomery, Alabama, holding Series 65 and Series 66 licenses and bringing 18 years of industry experience. He has worked at McDonald & Hagen Wealth Management since 2018 and owns MB Consulting, an accounting-related services firm. Barranco serves as a board member for two community organizations, Wind Drift HOA and Wynlakes Golf & Country Club. Invista Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm customizes portfolios and plans based on client objectives and risk tolerance, managing approximately $580 million in assets with a notable emphasis on non-discretionary advisory services.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

David C

Series 65

Montgomery, AL

Invista Advisors

David Conoly is a financial advisor at Invista Advisors in Montgomery, AL, holding a Series 65 designation with one year of industry experience. His prior work includes roles at The Collegiate Hotel and Auburn University. Invista Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm manages approximately $580.1 million in assets and uses a combination of discretionary and non-discretionary strategies tailored to clients’ objectives and risk tolerance.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Carl M

Series 63

Montgomery, AL

Invista Advisors

Carl McDonald is a financial advisor with Invista Advisors in Montgomery, AL, holding a Series 63 license and 36 years of industry experience. He founded McDonald Financial Services, LLC, which operates as Invista Advisors, and has been associated with LPL Financial since 2007. Outside of his advisory role, he is a business owner involved in ventures including a waste management company. Invista Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm customizes portfolios based on client objectives and risk tolerance, utilizing an open-architecture platform and managing a substantial portion of assets on a non-discretionary basis.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Donald C

Series 66

Montgomery, AL

Invista Advisors

Donald Chastain is a financial advisor with Invista Advisors in Montgomery, AL, holding a Series 66 designation and 23 years of industry experience. He has been with Invista Advisors, formerly McDonald & Hagen Wealth Management, since 2016 and has also been associated with LPL Financial LLC since 2013. Outside of his advisory role, he is affiliated with Machen McChesney LLP, a CPA firm, where he participates in a CPA affiliate program. Invista Advisors provides investment management, financial planning, retirement-plan consulting, and hourly business consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm manages approximately $580.1 million in assets, offering customized portfolios through an open-architecture platform with both discretionary and non-discretionary service models.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Michael B

Series 66

Montgomery, AL

Invista Advisors

Michael Barranco is a financial advisor with Invista Advisors in Montgomery, AL, holding a Series 66 designation and 10 years of industry experience. He has worked at McDonald Financial Services LLC since 2017 and has been affiliated with LPL Financial since 2014. Outside of his advisory roles, Barranco teaches classes locally. Invista Advisors provides investment management, financial planning, retirement-plan consulting, and business consulting services to individuals, high-net-worth clients, trusts, and pension plans. The firm customizes portfolios and plans based on clients’ objectives and risk tolerance, offering both discretionary and non-discretionary service models through an open-architecture platform.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Mary S

Series 63, Series 65

Montgomery, AL

Invista Advisors

Mary Smith is a financial advisor with Invista Advisors in Montgomery, AL, holding Series 63 and Series 65 licenses and 26 years of industry experience. She has been with Invista Advisors (formerly McDonald & Hagan Wealth Management) since 2016 and has also worked with LPL Financial since 2007. Invista Advisors provides investment management, financial planning, retirement-plan consulting, and hourly business consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm manages approximately $580 million in assets and uses a combination of discretionary and non-discretionary strategies tailored to clients’ objectives and risk tolerance.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
user avatar

Lisa F

Series 66

Montgomery, AL

Invista Advisors

Lisa Free is a financial advisor with Invista Advisors, holding a Series 66 designation and 16 years of industry experience. She has worked at Invista Advisors since 2021 and has previous experience with McDonald Financial Services and LPL Financial. Outside of advisory work, she is an active writing agent with Advanced Risk Management Concepts, LLC. Invista Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, high-net-worth clients, trusts, and pension plans. The firm manages approximately $580 million in assets and employs a customized, open-architecture approach, offering both discretionary and non-discretionary services.

General retirement planning Business ownership considerations Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")