Kennon Wealth Management, LLC

Kennon Wealth Management serves individual clients (a small roster of relationships) and provides advisory services primarily by referring clients to third‑party money managers and acting as the liaison for account setup, paperwork, and ongoing reporting. The firm does not manage client assets directly and does not participate in wrap fee programs or custody of client funds.

The firm’s process is to gather clients’ financial information and risk tolerance, recommend suitable third‑party managers or investment styles, and monitor those managers’ performance with periodic reviews and quarterly reporting. The brochure names Gradient Investments, LLC and Steele Capital Management as primary third‑party managers used for discretionary or non‑discretionary management under separate client agreements.

Noteworthy differences from many peers include an affiliated insurance and tax preparation practice that consumes a majority of the principal’s time and generates commission and fee income, disclosed as a potential conflict of interest; clients are not required to buy those products. The firm also receives referral and incentive payments from recommended third‑party managers and, rather than charging its own percentage‑of‑AUM advisory fees or directly managing portfolios, shares in managers’ fees per disclosed referral arrangements.