Look Both Ways Financial, LLC

Look Both Ways Financial is a state-registered advisory firm led by a single principal that provides comprehensive financial planning and limited financial advice to individuals and high-net-worth individuals; the firm does not provide investment management services or accept custody of client assets. Services produce a written or electronic financial plan and may cover estate planning, education planning, retirement income, tax planning, employee benefits, insurance analysis, and spending plans, with implementation the client’s responsibility.

When an investment analysis is included in a planning engagement, the firm typically emphasizes passive investment approaches and modern portfolio theory while also considering fundamental, technical, cyclical, and charting analyses. The firm tailors services to client needs, offers follow-up reviews to monitor plan implementation, and does not execute trades or manage client accounts on a discretionary basis.

Noteworthy for firms in its category, Look Both Ways Financial may charge for educational seminars or workshops and makes limited-advice available on an hourly basis rather than relying on asset-based percentage fees. The firm’s principal holds CPA and CFP® credentials, incorporates tax-planning advice into engagements (while not preparing tax returns or providing attest services), and operates on a fee-only basis without accepting third-party compensation.