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Madison Partners

Updated today

Client assets under management

$1,256,222,891

Clients

2,042

18% high-net-worth

Advisors

32

of 32 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

64

Typical

Average account size

$615,192

About

Madison Partners provides wealth management and related advisory services to individuals, high‑net‑worth individuals, trusts, estates, charitable organizations, businesses and retirement plans. Services described in the brochure include discretionary portfolio management, financial planning, retirement‑plan advisory and coordination of estate‑planning documents through a third‑party provider (Wealth.com).

The firm describes a customized, primarily long‑term investment approach that typically constructs portfolios using ETFs and mutual funds while also employing individual stocks, bonds, alternative investments and retaining legacy positions for tax or portfolio‑fit reasons; Madison Partners provides ongoing discretionary management and at‑least‑annual reviews. Madison Partners also selects and monitors third‑party sub‑advisers and model strategies for clients and discloses that sub‑adviser strategy fees are billed separately and appear as distinct line items on custodian statements.

The brochure highlights several practices that are less common among multi‑team peers: the firm discloses use of paid endorsers and client testimonials, participation in lead‑generation programs such as SmartAsset, and the use of hypothetical performance in advertising, each of which the firm identifies as creating potential conflicts requiring disclosure. The brochure also discloses an affiliated tax‑preparation business (Stratus Tax) and emphasizes its fiduciary and disclosure policies around sub‑adviser selection and fee transparency.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Estate planning fees: Will - $1,000; Revocable Living Trust - $2,500; Optional Mobile Notary Service - $300 (fees negotiable)

Percentage

$0+: Maximum 1.25% annually, negotiable $0+: Additional sub-adviser strategy/model manager fees (variable, non-negotiable)

Main office location

Madison Partners

1502 W Broadway, Suite 301

Madison WI 53713, United States

Number of offices

7

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Iowa · Louisiana · Minnesota · Nebraska · Nevada · New Jersey · New York · North Carolina · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shane K

CFP®, Series 66

Madison, WI

Madison Partners

Shane Kieler is a CFP® with 15 years of industry experience, currently serving as a financial advisor at Madison Partners since 2020. Prior to this, he worked at Edward Jones for 10 years. Outside of his advisory role, he is involved in a tax preparation business, Stratus Tax & Consulting, which he owns. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a customized, primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and annual reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Mary M

Series 63, Series 65

Madison, WI

Madison Partners

Mary Morrow is a financial advisor with Madison Partners in Sturgeon, WI, holding Series 63 and Series 65 licenses and 24 years of industry experience. She has worked at several firms, including Guardian Financial and SagePoint Financial. Mary is also a licensed insurance agent involved in insurance sales and implementation. Madison Partners provides wealth management and advisory services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm follows a primarily long-term, customized investment approach that includes ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and coordination of estate-planning documents through third parties.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Shelley M

Series 63, Series 66

Madison, WI

Madison Partners

Shelley Moffatt is a financial advisor at Madison Partners with 28 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at Edward D. Jones & Co., L.P. for 25 years before joining Madison Partners in 2023. Outside of her advisory role, she is the principal of Dreammaker LLC, a passthrough LLC for tax purposes. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, along with discretionary portfolio management and coordination of estate-planning through third-party providers.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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David R

Series 63, Series 66

Madison, WI

Madison Partners

David Roasa is a financial advisor at Madison Partners with 15 years of industry experience. He holds the Series 63 and Series 66 designations and has previously worked at LPL Financial, Vanguard Advisers, Inc., and Vanguard Marketing Corporation. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering discretionary portfolio management and regular reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Laura N

Series 63, Series 65

Shenandoah, TX

Madison Partners

Laura Nash is a financial advisor at Madison Partners with eight years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated and Pruco Securities, LLC. Nash also holds insurance licenses in life, health, and HMO products. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term investment approach with customized portfolios that include ETFs, mutual funds, individual stocks, bonds, and alternative investments, alongside ongoing discretionary management and regular reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Carsen S

Series 65

Madison, WI

Madison Partners

Carsen Strang is a financial advisor at Madison Partners with a Series 65 credential and one year of industry experience. Prior to joining Madison Partners, he worked at WEA Member Benefits and Apex Property Management. Outside of finance, he has experience in the food service industry and retail, including roles at Freshfin Poke and The North Face. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a customized, primarily long-term investment approach utilizing ETFs, mutual funds, individual securities, and alternative investments, along with ongoing discretionary management and annual portfolio reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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George C

Series 66

Madison, WI

Madison Partners

George Carpenter is a financial advisor at Madison Partners with 13 years of industry experience. He holds a Series 66 designation and previously worked at Edward Jones for eight years before joining Madison Partners in 2020. Outside of his advisory role, he serves as president and owner of Highbury LLC, a real estate investment company. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term, customized investment approach using ETFs, mutual funds, individual securities, and alternative investments, and offers discretionary portfolio management with regular reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Cole M

Series 66

Madison, WI

Madison Partners

Cole Mc Ilroy is a financial advisor at Madison Partners with a Series 66 designation and one year of industry experience. Prior to joining Madison Partners, he worked at LPL Enterprise LLC and has a background that includes roles outside finance as well as time as a full-time student at the University of Wisconsin-Whitewater. He is involved with the Lambda Chi Alpha Fraternity Alumni non-profit organization. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, and offers discretionary portfolio management with at least annual reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Kai S

Series 65, Series 66

Tampa, FL

Madison Partners

Kai Schuster is a financial advisor at Madison Partners with 10 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Fisher Investments, Pacific Select Distributors, LLC, and Edward Jones. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term, customized investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and annual portfolio reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

John C

CFP®, Series 63, Series 65

Madison, WI

Madison Partners

John Cress is a CFP® with 27 years of industry experience, currently serving as an advisor at Madison Partners since 2024. Prior to this, he spent 17 years at Practical Portfolios LLC. Outside of his advisory role, he is the president of a real estate holding company and serves as treasurer for a local amateur radio service club. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term, customized investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and coordination of estate-planning through third-party providers.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

John C

Series 63, Series 66

Orinda, CA

Madison Partners

John Cleary is a financial advisor at Madison Partners in Orinda, CA, holding Series 63 and Series 66 licenses with 30 years of industry experience. His prior roles include positions at BancWest Investment Services, LPL Financial LLC, and a brief period of unemployment. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a customized, primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and coordinating estate-planning documents through third-party providers.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Richard P

Series 63, Series 66

Houston, TX

Madison Partners

Richard Precious is a financial advisor with Madison Partners in Houston, TX, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. His career includes roles at firms such as Bank of America, Merrill Lynch, and Wells Fargo. He serves as a board member of the Eado Edge Homeowners Association. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a customized, primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering discretionary management and regular portfolio reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Stephanos V

Series 66

Parsippany, NJ

Madison Partners

Stephanos Vitoratos is a financial advisor at Navalign, LLC with 11 years of industry experience. He holds the Series 66 designation and has previously worked at firms including TIAA-Cref Individual & Institutional Services and E*TRADE Capital Management. Navalign, LLC provides discretionary asset management, financial planning, and pension consulting to individuals, trusts, estates, retirement plans, and business entities. The firm manages approximately $655.6 million for around 677 clients and employs a combination of fundamental analysis and diverse investment strategies, including the use of borrowing and derivatives within separately managed accounts.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Coty H

CFP®, Series 66

Madison, WI

Madison Partners

Coty Hainsey is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Madison Partners since 2021. Prior to this, he worked at Edward Jones for five years. Outside of his advisory role, he is the principal of CH90 LLC, a passthrough LLC for tax purposes. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a customized, primarily long-term investment approach using ETFs, mutual funds, individual securities, and alternative investments, along with ongoing discretionary management and annual portfolio reviews.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Thomas D

CFP®, Series 63, Series 65, Series 66

Lakespur, CO

Madison Partners

Thomas Dohogne is a CFP® with 19 years of industry experience, currently serving as a financial advisor at Madison Partners. His prior experience includes roles at Charles Schwab & Co., Inc. and Jackson National Life Distributors LLC. He holds licenses in life and health insurance. Madison Partners provides wealth management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a primarily long-term, customized investment approach using ETFs, mutual funds, individual securities, and alternative investments, offering ongoing discretionary management and coordinating estate-planning through third-party providers.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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