McPherson Financial Advisors, Inc.

The firm provides personalized financial planning and investment management to individuals, trusts, estates, and small businesses, and also offers consulting services to retirement plans and their fiduciaries. Services include comprehensive financial planning, ongoing portfolio management, retirement and estate planning, and pension-plan consulting such as participant education, investment policy development, vendor searches, and performance monitoring.

The investment approach emphasizes strategic asset allocation with a core–satellite structure, using low‑cost passive funds as the core and selectively adding active funds or individual securities as satellites, with global diversification and at least annual rebalancing. Client accounts are typically managed on a discretionary basis under limited trading authorization, and clients receive periodic net worth statements and portfolio reviews.

Compared with many independent peers, the firm’s provision of pension consulting and plan‑sponsor services is a notable distinction, as this service is less commonly offered by solo independent advisers. The firm operates at a small, boutique scale—managing roughly $28 million across a limited number of client relationships—maintains ancillary small‑business management services, and has a formal business‑continuity arrangement to support clients in the event of loss of key personnel.