Onward Advisors LLC logo

Onward Advisors LLC

Updated today

Client assets under management

$0

Clients

0

Advisors

3

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

0

Very Low

Average account size

About

Onward Advisors LLC provides discretionary asset management primarily for institutional and pooled‑vehicle clients and also offers financial planning and consulting services for clients that engage the firm for written plans. The firm acts as a portfolio manager, may retain third‑party sub‑advisers to manage portions of portfolios, and conducts periodic reviews of client accounts.

Onward’s investment process is guided by client objectives, risk tolerance, time horizon and tax considerations and can include a wide range of instruments from cash and listed securities to private equity, hedge funds, structured products, options and derivatives. The firm generally manages accounts on a discretionary basis, retains the authority to hire or fire sub‑advisers, and emphasizes fiduciary disclosure of conflicts in its client communications.

Notable distinctions include Onward’s ownership and close affiliation with Wedbush Financial Services and related entities: its representatives are registered with Wedbush Securities, and the firm is connected with a broker‑dealer, a futures commission merchant, insurance brokerage capabilities and municipal advisory relationships, which expands available services but may create additional conflicts of interest. The firm also offers financial planning on an hourly or flat‑fee basis (a less common fee arrangement among comparable investment managers) and is deemed to have custody in certain circumstances with independent verification procedures in place.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments Options & derivatives strategies Concentrated stock management

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Fee options

Fixed

Flat fees for financial planning and consulting services ranging from $500 to $100,000.

Percentage

Up to 2.00% annually (maximum annual fee charged will not exceed 2.00%)

Commissions

Representatives receive commissions for sale of securities and investment products including trail fees; conflicts disclosed.

Project-based

Maximum hourly fee of $250 for financial planning and consulting services.

Other

Account minimum: $100,000

Main office location

Onward Advisors LLC

225 S. Lake Ave Penthouse

Pasadena CA 91101, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen S

Series 63, Series 66

Pasadena, CA

Onward Advisors LLC

Stephen Stroup is a financial advisor at Wedbush Securities Inc. with 18 years of industry experience. He holds Series 63 and Series 66 designations and has worked at firms including Ameriprise Financial Services, Onward Advisors, and Qapital LLC. He also serves in supervisory roles at Onward Advisors and Qapital LLC, overseeing regulatory compliance and supervision functions. Wedbush Securities serves a diverse client base including individual, high-net-worth, foundation, and institutional investors, offering brokerage and SEC-registered advisory services across wealth management, fixed income, commodities, and capital markets. The firm provides a range of managed account solutions and operates clearing, custodial, and prime services tied to commodities and derivatives.

Private / alternative investments Options & derivatives strategies Concentrated stock management
user avatar

Jed L

Series 65, Series 66

Pasadena, CA

Onward Advisors LLC

Jed Limmer is a financial advisor with Wedbush Securities Inc. and holds Series 65 and Series 66 licenses. He has 16 years of industry experience, including roles at Wedbush Morgan Securities, D.A. Davidson & Co., and Onward Advisors. Outside of his advisory work, Limmer consults on strategy and business development for Center 15 Capital, a firm focused on investment opportunities in pre-IPO defense technology companies. Wedbush Securities serves a diverse client base including individual investors, high-net-worth clients, foundations, and institutions, offering both brokerage and SEC-registered advisory services. The firm provides various managed account solutions and combines broker-dealer and capital markets functions with custody, clearing, and prime services.

Private / alternative investments Options & derivatives strategies Concentrated stock management
user avatar

Edward Z

Series 63, Series 65

Pasadena, CA

Onward Advisors LLC

Edward Zubow is a financial advisor at Wedbush Securities Inc. with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Wedbush Securities since 2004. Outside of his advisory role, he is a partner and trumpet player in a band called Shallow Water Music LLC and owns EZ Money BBQ, LLC, a business selling barbecue spices. Wedbush Securities serves a diverse client base including individual and high-net-worth investors, foundations, and institutional clients, offering brokerage and SEC-registered investment advisory services across multiple asset classes and account types. The firm combines broker-dealer and capital markets functions with custody, clearing, and prime services, supporting both discretionary and non-discretionary managed accounts.

Private / alternative investments Options & derivatives strategies Concentrated stock management
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