Osaic Advisory Services, LLC logo

Osaic Advisory Services, LLC

Updated today

Client assets under management

$15,008,465,348

Clients

29,516

13% high-net-worth

Advisors

350

of 2,180 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

84

High

Average account size

$508,486

About

Osaic Advisory Services is a large, multi-affiliate SEC-registered investment adviser that serves a broad mix of retail and institutional clients, including individuals (both non‑HNW and high‑net‑worth), retirement plans, trusts, estates, corporations, and banking or thrift institutions. Its brochure describes a full suite of services — portfolio management through adviser‑managed programs (Ally and Counsel), third‑party manager consulting (Partner), financial planning, retirement plan consulting, and access to annuities and alternative investments.

The firm distributes investment programs through its network of Advisory Representatives, who may manage accounts on a discretionary or non‑discretionary basis, select third‑party money managers, and use custodial platforms at Fidelity and Schwab. Osaic documents a range of investment methods (fundamental and technical analysis), uses third‑party platforms (Envestnet, LTAM, CAIS) for model and manager access, and discloses the ability to deliver ERISA fiduciary services including Section 3(38) investment manager arrangements.

Compared with many peers, Osaic’s brochure highlights several less common institutional relationships and corporate arrangements: it explicitly works with banking/thrift clients and other investment advisers, discloses an affiliation with CW Advisors (a pension/consulting affiliate) and details platform and referral arrangements such as the Osaic CapitalHub lending solution and CAIS alternative‑investment platform. The disclosure also describes ownership and strategic ties (indirect ownership by Reverence Capital Partners and minority economic interests related to platform providers) and the compensatory arrangements that arise from those affiliations.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Annuities

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Fee options

Fixed

Fixed or flat fees for financial planning and consulting services generally up to $25,000, can exceed for high net worth clients

Percentage

$0+: Negotiable, maximum up to 2.50% annually for Advisory Representative Managed Account Programs (Ally and Counsel Programs) with flat, linear, or tiered billing options $0+: Up to 3.00% annually for Plan Participant Retirement Program (management fee on total assets, fixed percentage or tiered fee schedule) $0+: Retirement Plan Consulting Services: Fixed fees $1,000 - $100,000; Hourly fees $50 - $300 per hour; Basis points up to 1.25% (125 basis points)

Commissions

Advisory Representatives may receive commissions through Osaic Wealth when selling securities or insurance products; commissions are separate from advisory fees

Project-based

Hourly fees for financial planning/consulting generally range from $0 to $750 per hour

Other

Minimum fee: Minimum service fee which is the greater of $30 or up to 0.15% annually assessed to the advisor per account Fee-only: Financial planning and consulting services charged on hourly or fixed fee basis; hourly fees range $0 - $750 per hour; fixed fees generally up to $25,000 but can exceed for high net worth individuals

Main office location

Osaic Advisory Services, LLC

2300 Windy Ridge Parkway, Suite 750

Atlanta GA 30339, United States

Number of offices

201

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Morgan G

Series 66

Bloomfield Hills, MI

Osaic Advisory Services, LLC

Morgan Golich is a financial advisor at Osaic Advisory Services, LLC with nine years of industry experience. He holds a Series 66 designation and has worked at several firms, including SageView Advisory Group and Cetera Advisors. Golich is also an associate wealth advisor at Bloomfield Hills Advisory. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base, including individuals, charities, corporations, retirement plans, and institutions, and offers a range of advisory services such as managed accounts, financial planning, and retirement plan consulting.

Annuities
user avatar

Alyce P

Series 66

Atlanta, GA

Osaic Advisory Services, LLC

Alyce Phinney is a Series 66-licensed financial advisor with five years of industry experience. She is currently with Osaic Advisory Services, LLC and has held roles at Triad Hybrid Solutions, Argent Bridge Advisors, and Triad Advisors. Outside of her advisory work, she is involved in divorce education as a speaker and hosts workshops on the subject, and she also owns a pet sitting business. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base including individuals, charities, corporations, retirement plans, and institutions, offering a range of managed account programs, financial planning, and consulting services through a representative-driven advisory model.

Annuities
user avatar

Nasser A

CFP®, Series 66

Santa Rosa, CA

Osaic Advisory Services, LLC

Nasser Ahmad is a CFP® professional with 16 years of experience in the financial services industry. He is currently affiliated with Osaic Advisory Services, LLC and previously worked at Arbor Point Advisors and LPL Financial. His background includes roles focused on investment advisory services and financial planning. Osaic Advisory Services, LLC manages approximately $12.47 billion in client assets and serves a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities. The firm offers a range of services such as managed account programs, third-party consulting, financial planning, and lending solutions, utilizing both fundamental and technical analysis across various investment vehicles.

Annuities
user avatar

Richard W

Series 63, Series 65

Meridian, ID

Osaic Advisory Services, LLC

Richard Wilson is a financial advisor with Osaic Advisory Services, LLC, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. His career includes roles at Ameriprise, First Interstate Bank, LPL Financial, and Securities America, Inc. Outside of advisory services, he is involved as a Wealth Advisor with Idaho Central Credit Union. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing over $12 billion in client assets and serving a diverse client base including individuals, charities, corporations, retirement plans, and institutions. The firm’s representative-driven model offers both discretionary and non-discretionary portfolio management, utilizing a wide range of investment products and platforms.

Annuities
user avatar

Shane H

CFP®, Series 66

Westlake Village, CA

Osaic Advisory Services, LLC

Shane Hamashige is a CFP® professional with eight years of experience, currently serving as a financial advisor at OSAIC. His career includes roles at Securities America Advisors and Arbor Point Advisors. He is also involved with Sabre Financial Services, LLC, which provides investment advice, financial planning, and corporate consulting. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base including individuals, pension plans, corporations, and charitable organizations. The firm employs a comprehensive investment process utilizing risk-tolerance assessments, asset allocation software, and portfolio optimization tools, supporting thousands of advisors and managing approximately $200 billion in assets.

Annuities
user avatar

Kyle J

CFP®, Series 63

Chesterfield, MI

Osaic Advisory Services, LLC

Kyle Jobin is a CFP® with 21 years of industry experience, currently serving as a financial advisor at Osaic Advisory Services, LLC. He previously worked at Sigma Planning Corporation and Sigma Financial Corporation for nearly two decades before joining Osaic. Jobin is also the owner and president of Jobin Financial, an investment-related business. Osaic Advisory Services, LLC manages approximately $12.47 billion in client assets and serves a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities. The firm offers a range of advisory and managed account programs, combining in-house expertise with external platforms to provide tailored investment solutions.

Annuities
user avatar

Heather P

Series 63

Aurora, OH

Osaic Advisory Services, LLC

Heather Pollack is a financial advisor at Beacon Financial Group, Inc. with 32 years of industry experience. She holds a Series 63 designation and previously worked for Lincoln National Life Insurance Company and Lincoln Financial Advisors Corp. for 20 years. Beacon Financial Group serves individual and high-net-worth clients, as well as trusts, estates, and retirement plan sponsors, offering wealth management that integrates discretionary investment management, financial planning, and qualified retirement-plan fiduciary services. The firm uses a combination of common investment instruments and occasional specialized strategies, emphasizing customized, goal-based portfolio construction with a long-term focus and flexibility to adjust as needed.

Annuities
user avatar

Timothy I

Series 63, Series 66

Windsor, CT

Osaic Advisory Services, LLC

Timothy Ingalls is a financial advisor with Osaic Advisory Services, LLC, holding Series 63 and Series 66 licenses and bringing 31 years of industry experience. His prior roles include positions at Arbor Point Advisors, Securities America, Inc., KMS Financial Services, Inc., and Cetera Advisors LLC. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base that includes individuals, charities, corporations, retirement plans, and institutional entities, offering managed account programs, financial planning, retirement plan consulting, and lending solutions through a representative-driven advisory model.

Annuities
user avatar

Richard R

CFP®, Series 63, Series 65

Patchogue, NY

Osaic Advisory Services, LLC

Richard Russo Jr. is a CFP® with 26 years of industry experience, currently affiliated with Osaic Advisory Services, LLC. He has held roles at Triad Financial Inc. and Montuori & Associates since the late 1990s. Outside of advisory services, he oversees tax and accounting operations for Long Island Financial Services Group and is a licensed independent insurance agent in New York. Osaic Advisory Services, LLC is an SEC-registered adviser managing approximately $12.47 billion in client assets, serving a diverse client base including individuals, charities, corporations, and institutional entities. The firm offers a range of managed account programs, financial planning, retirement consulting, and lending solutions through a representative-driven model utilizing multiple investment platforms and strategies.

Annuities
user avatar

Eric A

CFP®, Series 63, Series 66

Atlanta, GA

Osaic Advisory Services, LLC

Eric Ashburn is a CFP® professional with 11 years of industry experience. He is currently with Osaic Advisory Services, LLC and has previously worked at Triad Hybrid Solutions, Triad Advisors, and Spire Investment Partners. Ashburn is involved in financial planning and consulting for business owners through his role at Argent Bridge Advisors, where he also contributes expertise in divorce financial analysis and has authored a book on early retirement considerations. Osaic Advisory Services, LLC is an SEC-registered adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities, offering managed account programs, financial planning, retirement consulting, and lending solutions through a representative-driven advisory model.

Annuities
user avatar

Curren W

Series 63, Series 65

Omaha, NE

Osaic Advisory Services, LLC

Curren Webb is a financial advisor with Osaic Advisory Services, LLC, holding Series 63 and Series 65 credentials and bringing 22 years of industry experience. Prior to joining Osaic in 2024, he spent ten years at Arbor Point Advisors and Securities America Inc. He is also co-owner of Fortress Wealth Advisors, an LLC used to manage business expenses and provide financial planning and securities-related advice. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets and serving a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities. The firm offers a range of services such as managed account programs, financial planning, retirement plan consulting, and lending solutions, employing a representative-driven advisory model with access to a wide array of investment vehicles and platforms.

Annuities
user avatar

Kevin W

Series 63, Series 65

Plantation, FL

Osaic Advisory Services, LLC

Kevin Woodcheke is a financial advisor at Osaic Advisory Services, LLC with six years of industry experience. He holds Series 63 and Series 65 credentials and has previously worked at Goldman Sachs and Fidelity Investments. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities, offering managed account programs, financial planning, retirement plan consulting, and lending solutions.

Annuities
user avatar

Claudia D

Series 63, Series 65

El Paso, TX

Osaic Advisory Services, LLC

Claudia De La Rosa is a financial advisor at OSAIC with 11 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Triad Hybrid Solutions, Triad Advisors, Graham Capital Strategies LLC, Princor Financial Services Corporation, and Principal Life Insurance Company. Outside of her advisory role, she serves as president of the Hunt College of Business Alumni Network and is a board member of the nonprofit Progress321. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base including individual investors, pension plans, corporations, and charitable organizations. The firm employs a comprehensive investment process that integrates risk-tolerance assessments with asset allocation and portfolio optimization tools, offering a wide range of investment products and advisory programs through a large network of financial advisers.

Annuities
user avatar

James B

CFP®, Series 66

Bend, OR

Osaic Advisory Services, LLC

James Boss is a CFP® with 25 years of experience in the financial services industry. He currently works at Osaic Advisory Services, LLC and previously held roles at Arbor Point Advisors, Securities America, Inc., and U.S. Bancorp Investments, Inc. Outside of his advisory work, he volunteers as a youth hockey coach in Bend, Oregon. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets and serving a diverse client base including individuals, charities, corporations, retirement plans, and institutional entities. The firm offers a range of managed account programs, third-party consulting, financial planning, retirement plan consulting, and lending solutions through a representative-driven advisory model.

Annuities
user avatar

Luca P

Series 63, Series 66

Issaquah, WA

Osaic Advisory Services, LLC

Luca Procel is a financial advisor with Osaic Advisory Services, LLC, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. His prior roles include positions at Arbor Point Advisors, Securities America, KMS Financial Services, and Cetera Advisors. Procel is also the owner of Procel Financial, an advisory and insurance business offering services including fixed and variable annuities. Osaic Advisory Services, LLC is an SEC-registered investment adviser managing approximately $12.47 billion in client assets. The firm serves a diverse client base, including individuals, charities, corporations, retirement plans, and institutional entities, offering a range of managed account programs, financial planning, consulting, and lending solutions through a representative-driven advisory model.

Annuities
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