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Pathfinder Advisory, Inc.

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Client assets under management

$119,079,081

Clients

142

33% high-net-worth

Advisors

3

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

More info

Clients per advisor

47

Typical

Average account size

$838,585

About

Pathfinder Advisory, Inc. provides fee-based financial planning and asset management to individuals, business entities, trusts, estates and charitable organizations, managing roughly $121 million across about 145 client relationships. Services include integrated financial planning (investor education and financial coaching), portfolio management on both discretionary and non‑discretionary bases, and implementation support through recommended custodians.

The firm emphasizes strategic asset allocation and diversification, using both fundamental and technical analysis to tailor portfolios to client objectives and risk tolerance. Pathfinder customizes relationships through documented goals and may place trades under limited discretionary authority; it also uses third‑party money management arrangements (including a tri‑party co‑adviser relationship) when appropriate.

Noteworthy differences from many peers include its role as a licensed insurance producer and the fact that some representatives may recommend and sell insurance products for commission alongside advisory services, a potential conflict the brochure discloses. The firm also highlights investor education and coaching as part of its planning work and maintains co‑adviser relationships with third‑party managers to implement certain strategies.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

General retirement planning Social Security optimization General tax planning Wealth management

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Fee options

Fixed

Up to $10,000 fixed fee for financial planning services (negotiable)

Percentage

$1 - $500,000: 0.99% - 2.00% $500,001 - $1,000,000: 0.85% - 1.75% $1,000,001 - $4,000,000: 0.75% - 1.50% Over $4 million+: 0.50% - 1.00%

Commissions

Insurance product commissions earned by licensed insurance agents affiliated with the firm, separate from advisory fees

Project-based

Up to $300 per hour (negotiable) for financial planning services

Other

Fee-only: Financial planning fees: up to $10,000 fixed fee or $300/hour (negotiable)

Main office location

Pathfinder Advisory, Inc.

6981 Redansa Dr

Rockford IL 61108, United States

Number of offices

1

Most active in

More info

Illinois · Texas · Wisconsin

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook YouTube Website 815.399.9806

Advisors at this firm

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user avatar

Barbara L

Series 63, Series 65

Rockford, IL

Pathfinder Advisory, Inc.

Barbara Lane is a financial advisor at Pathfinder Advisory, Inc. in Rockford, IL, holding Series 63 and Series 65 licenses with 16 years of industry experience. She has been with Pathfinder Advisory since 2011 and also has experience at Sr. Capital Management dating back to 2005. Pathfinder Advisory, Inc. provides financial planning and asset management to individuals, business entities, trusts, estates, and charitable organizations. The firm uses strategic asset allocation and diversified portfolios tailored to client objectives, incorporating investor education and financial coaching as part of its services.

General retirement planning Social Security optimization General tax planning Wealth management
user avatar

Philip G

CFP®, Series 65

Rockford, IL

Pathfinder Advisory, Inc.

Philip Guske is a CFP® with 16 years of industry experience and has been with Pathfinder Advisory, Inc. since 2003. He holds a Series 65 license and is based in Rockford, IL. Pathfinder Advisory, Inc. provides financial planning and asset management services to individuals, business entities, trusts, estates, and charitable organizations. The firm utilizes strategic asset allocation and diversified portfolios, incorporating investor education and financial coaching as part of its planning process.

General retirement planning Social Security optimization General tax planning Wealth management
user avatar

Philip G

Series 63, Series 65

Rockford, IL

Pathfinder Advisory, Inc.

Philip Guske is a financial advisor with Pathfinder Advisory, Inc. in Rockford, IL, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Pathfinder Advisory since 1996. Outside of his advisory role, Mr. Guske owns and operates a commercial real estate rental company. Pathfinder Advisory, Inc. provides financial planning and asset management services to individuals, business entities, trusts, estates, and charitable organizations. The firm uses strategic asset allocation and diversified portfolios tailored to client objectives, offering both discretionary and non-discretionary services along with investor education and financial coaching.

General retirement planning Social Security optimization General tax planning Wealth management
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