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Pekin Hardy Strauss, Inc.

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Client assets under management

$1,485,880,201

Clients

725

48% high-net-worth

Advisors

9

of 19 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

81

High

Average account size

$2,049,490

About

Pekin Hardy Strauss, Inc. provides investment management, financial planning, retirement plan services (including ERISA 3(21) and 3(38) arrangements), and model strategies to individuals (including high net worth clients), pension and retirement plans, registered investment companies, charitable organizations and corporations. The firm manages separately managed accounts and model portfolios and also offers investment management services to plan participants with self-directed brokerage accounts.

The firm’s investment process is grounded in fundamental analysis, asset allocation, and consideration of material non-financial factors such as ESG criteria, with portfolio managers tailoring allocations to clients’ objectives, risk tolerances and liquidity needs and rebalancing as market conditions change. Pekin Hardy uses a range of instruments and strategies—including mutual funds and ETFs, options and futures, short positions and margin—to pursue long- and short-term opportunities and to manage income and risk.

Distinctive features in the brochure include Pekin Hardy’s role with registered investment companies (it operated the Appleseed Fund, which was liquidated on January 27, 2026) and its use of pooled investment vehicles and derivatives in separately managed accounts. The firm discloses the intentional use of borrowing, short selling and options/futures in client accounts and maintains formal valuation and trading procedures for less liquid and private investments, practices that are less common among similarly sized team advisory firms.

Client services

Financial planning Portfolio management

Expertise

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management

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Fee options

Percentage

0.50% to 1.25% annually (standard range, negotiable per client)

Other

Account minimum: $250,000 Fee-only: Investment management fees charged as a percentage of assets under management, generally 0.50% to 1.25% annually, negotiable; Financial planning generally included at no additional cost but may be charged separately based on complexity.

Main office location

Pekin Hardy Strauss, Inc.

227 West Monroe Street, Suite 3625

Chicago IL 60606, United States

Number of offices

5

Most active in

Arizona · California · Colorado · Connecticut · Delaware · Florida · Georgia · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Pennsylvania · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph P

CFA®

Wayne, PA

Pekin Hardy Strauss, Inc.

Joseph Plevelich is a CFA® charterholder with five years of industry experience. He currently serves as an advisor at Pekin Hardy Strauss, Inc. and also has a concurrent role at Boenning & Scattergood, Inc. Prior to these positions, he worked for sixteen years at Schneider Capital Management. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension and retirement plans, registered investment companies, charitable organizations, and corporations. The firm employs a fundamental analysis-based investment process that incorporates asset allocation and ESG considerations, utilizing a range of instruments and strategies including mutual funds, ETFs, options, futures, short positions, and margin to pursue diverse opportunities and manage risk.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

William P

CFA®, Series 63

Chicago, IL

Pekin Hardy Strauss, Inc.

William Pekin is a CFA® charterholder with 30 years of industry experience. He has been with Pekin Singer Strauss Asset Management since 2001. Pekin Hardy Strauss, Inc. is a team-based firm that provides investment management, financial planning, and retirement plan services to individuals, pension plans, registered investment companies, charitable organizations, and corporations. The firm’s investment approach integrates fundamental analysis, asset allocation, and ESG factors, employing a variety of strategies including derivatives and short selling to tailor portfolios to clients’ objectives and risk tolerances.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Brandon H

Series 63, Series 65

Chicago, IL

Pekin Hardy Strauss, Inc.

Brandon Hardy is a financial advisor at Pekin Hardy Strauss, Inc. in Chicago, IL, with 24 years of industry experience. He has been with Pekin Singer Strauss Asset Management since 1997. Hardy holds the Series 63 and Series 65 designations. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension and retirement plans, registered investment companies, charitable organizations, and corporations. The firm employs a fundamental analysis and asset allocation approach that incorporates ESG factors and utilizes a variety of instruments, including derivatives, to manage income and risk.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Matthew B

Series 66

Chicago, IL

Pekin Hardy Strauss, Inc.

Matthew Blume is a financial advisor at Pekin Hardy Strauss, Inc. with 16 years of industry experience. He has been with Pekin Singer Strauss Asset Management Inc. since 2012. He holds a Series 66 designation. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension and retirement plans, registered investment companies, charitable organizations, and corporations. The firm employs a fundamental analysis and asset allocation approach that incorporates ESG criteria and uses a variety of instruments including mutual funds, ETFs, options, and futures to tailor portfolios to clients’ objectives and risk tolerances.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Adam S

CFA®, Series 63

Wayland, MA

Pekin Hardy Strauss, Inc.

Adam Strauss is a CFA® charterholder with 19 years of experience in the financial industry. He is currently with Pekin Hardy Strauss, Inc., where he has worked since 2004. Strauss serves as president of the board of directors for Frontier Natural Brands, Inc., a role he has held since 1996. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension plans, registered investment companies, charitable organizations, and corporations. The firm employs a fundamental analysis approach combined with asset allocation and consideration of ESG factors, using a variety of instruments and strategies to tailor portfolios according to client objectives and risk tolerances.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Shaun R

CFA®

Chicago, IL

Pekin Hardy Strauss, Inc.

Shaun Roach is a CFA® charterholder with 11 years of industry experience. He has worked at Pekin Singer Strauss Asset Management Inc. since 2014. Roach is based in Chicago, IL, and is part of a team of nine advisors at Pekin Hardy Strauss, Inc. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension plans, registered investment companies, charitable organizations, and corporations. The firm’s investment process incorporates fundamental analysis, asset allocation, and ESG factors, using a range of instruments and strategies tailored to clients’ objectives and risk tolerances.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Kathleen H

Series 65, Series 66

Carmel, IN

Pekin Hardy Strauss, Inc.

Kathleen Hudock is a financial advisor at Pekin Hardy Strauss, Inc. with nine years of industry experience. She holds Series 65 and Series 66 credentials. Her prior work includes roles at TD Ameritrade and Woodforest National Bank. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension and retirement plans, charitable organizations, and corporations. The firm employs a fundamental analysis-based investment approach incorporating ESG factors, utilizing a range of instruments and strategies to tailor portfolios according to clients’ objectives and risk tolerances.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Brandon W

Series 65

Spokane, WA

Pekin Hardy Strauss, Inc.

Brandon White Szep is a financial advisor at Pekin Hardy Strauss, Inc. in Spokane, WA, holding a Series 65 designation with one year of experience at the firm. His prior work includes roles at Brighton Jones LLC and an extensive tenure at Best Buy Co. Inc. before transitioning into financial services. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension plans, charitable organizations, and corporations. The firm employs fundamental analysis, asset allocation, and ESG criteria to tailor portfolios using a variety of instruments and strategies, including derivatives and short positions.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
user avatar

Joshua S

CFA®, Series 63

Chicago, IL

Pekin Hardy Strauss, Inc.

Joshua Strauss is a CFA® charterholder with 21 years of industry experience. He is affiliated with Pekin Hardy Strauss, Inc., a team-based firm located in Chicago, IL. Strauss has worked at Sf Investments, Inc. and Pekin Singer Strauss Asset Management, Inc. since 2004. Pekin Hardy Strauss, Inc. provides investment management, financial planning, and retirement plan services to individuals, pension and retirement plans, registered investment companies, charitable organizations, and corporations. The firm employs fundamental analysis and asset allocation, incorporating ESG factors, and utilizes a variety of instruments and strategies including derivatives to tailor portfolios to clients’ objectives and risk profiles.

ESG / Sustainable investing Options & derivatives strategies Concentrated stock management
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