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Plan2Thrive Financial

Updated today

Client assets under management

$128,557,783

Clients

222

11% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

74

High

Average account size

$579,089

About

Plan2Thrive Financial serves individual and high‑net‑worth clients with ongoing portfolio management, financial planning, and pension consulting for employer-sponsored plans. The firm provides written Investment Policy Statements and tailors portfolios and plans to clients’ goals, time horizons, and documented risk tolerances.

Its investment process emphasizes fundamental analysis and a long‑term trading approach, with at least annual account reviews and the option to refer portions of client assets to third‑party managers. The firm directs clients to and requires use of designated custodians and platform providers, and offers access to subscription‑based estate planning support tools as part of its planning services.

Plan2Thrive’s use of endorsements and client testimonials in advertising is uncommon among supported firms and is disclosed in its brochure. Other distinguishing operational features include combining pension consulting with individual advisory services, requiring specific custodians or platforms for execution, and not aggregating trades across multiple client accounts.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning

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Fee options

Fixed

Fixed fees up to $5,000 for creating financial plans, negotiable and can be waived; ongoing planning fees up to $200/month

Percentage

$0+: 0-1.35 basis points (bps) of AUM for SEI Private Trust Company and Capital Group/American Funds $0+: 0-0.50 bps of AUM for Pension Consulting Fees $0+: 0-1.50% of AUM for Selection of Other Advisers Fees (on top of third-party fees)

Project-based

Up to $200/hour, negotiable, collected at time of service

Subscriptions

Ongoing financial planning fees up to $200 per month; clients may pay monthly by ACH via AdvicePay

Other

Fee-only: Financial planning fees: up to $5,000 fixed fee for plan creation (negotiable, can be waived), up to $200/hour hourly fee, up to $200/month ongoing planning fee

Main office location

Plan2Thrive Financial

220 W Davenport St

Eldridge IA 52748, United States

Number of offices

1

Most active in

Illinois · Iowa · Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Patrick R

Series 63, Series 66

Eldridge, IA

Plan2Thrive Financial

Patrick Reid is a financial advisor at Plan2Thrive Financial with 12 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at LPL Financial, Eagle Strategies, and New York Life. Outside of advising, he owns The Vault Coffee & Cafe, a local coffee shop and cafe. Plan2Thrive Financial is a small advisory firm serving individual and high-net-worth clients with portfolio management, financial planning, and pension consulting. The firm follows long-term, fundamentally driven strategies and may allocate assets to third-party managers while acting as a fiduciary on retirement accounts.

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning
user avatar

Amanda K

Series 65

Eldridge, IA

Plan2Thrive Financial

Amanda Kelley is a financial advisor at Plan2Thrive Financial with one year of industry experience. She holds a Series 65 designation and previously worked at the Department of Human Services for 12 years. Plan2Thrive Financial is a small advisory firm serving individual and high-net-worth clients, managing approximately $119 million for about 237 clients. The firm offers portfolio management, financial planning, pension and 401(k) consulting, and selection of third-party money managers, generally pursuing long-term, fundamentally driven strategies with fiduciary oversight on retirement accounts.

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning
user avatar

Jeff N

CFP®, Series 63, Series 65

Eldridge, IA

Plan2Thrive Financial

Jeff Newburn is a CFP® professional with 25 years of experience in the financial services industry. He is currently a financial advisor at Plan2Thrive Financial, where he has worked since 2021, and has been associated with related entities since 2010. Outside of his advisory role, he is involved in life coaching through Plan2Thrive Life Coaching. Plan2Thrive Financial is a three-advisor firm managing approximately $119 million for about 237 individual and high-net-worth clients. The firm offers portfolio management, financial planning, pension and 401(k) consulting, and access to third-party money managers, focusing on long-term, fundamentally driven strategies documented in written Investment Policy Statements.

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning
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