Principal Advised Services

Richard Rust is a financial advisor with Principal Advised Services in Charlotte, NC, holding a Series 66 designation and approximately one year of industry experience. He has worked with Principal Financial Services and other organizations since 2021. Outside of finance, Rust creates and markets music and digital art commissions as a sole operator. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering a combination of non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm leverages proprietary models and third-party tools and is affiliated with the Principal Financial Group family, enabling access to a broad range of financial products and services.

Jerrica John is a financial advisor at Principal Advised Services with three years of industry experience. She holds Series 63 and Series 66 credentials and has previously worked at Principal Securities and Allen Tate Mortgage Partners. Outside of her advisory role, she is the managing director of Juke Properties, LLC, a real estate investment and renovation business. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates third-party and proprietary methodologies and benefits from its affiliation with the Principal Financial Group family.

John Sniadajewski is a financial advisor with Principal Advised Services, holding a Series 66 designation and 15 years of industry experience. He previously worked at Wells Fargo Advisors LLC for eight years and has been affiliated with various Principal entities since 2021. His roles include providing retirement consulting and investment advice to retirement plan participants. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models. The firm operates within the Principal Financial Group family, providing access to affiliated products and integrated trading and model services.

Madison Hopkins is an investment advisor at Principal Advised Services in Charlotte, NC, holding a Series 66 designation with one year of industry experience. Prior to joining Principal, Madison's background includes roles at Outlier AI and Comparion Insurance Agency, as well as entrepreneurial experience with Mad CBD from 2016 to 2023. Madison also serves as a retirement consultant providing one-on-one investment advice to retirement plan participants. Principal Advised Services primarily serves employer plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm combines proprietary models and third-party methodologies and benefits from integration within the Principal Financial Group family of companies.

Andrew Watkins is a financial advisor with Principal Advised Services in Denver, NC, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. His prior roles include positions at Wells Fargo Advisors and Wells Fargo Clearing. He leads a team providing one-on-one investment advice to retirement plan participants eligible for distributions. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party and proprietary methodologies. The firm operates within the Principal Financial Group family, providing access to affiliated products and integrated services.

Heather Winston is a financial advisor at Principal Advised Services with 24 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at Principal Securities, Principal Life Insurance Company, Charles Schwab, and Schwab Private Client Investment Advisory, Inc. prior to her current roles. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates third-party methodologies and proprietary models and operates within the Principal Financial Group family, enabling access to affiliated products and services.

Vincent Fiore is a financial advisor with Principal Advised Services and holds a Series 63 designation. He has 26 years of industry experience, including roles at Principal Advised Services since 2022 and Principal Financial Services and Principal Life Insurance Company since 2005. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party research and proprietary models, serving clients through its integration with the Principal Financial Group family of companies.

Andrew Lind is a financial advisor at Principal Advised Services with six years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Wells Fargo Clearing Services and Wells Fargo. Outside of his advisory role, Lind serves as a notary public. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates proprietary models with third-party tools and operates within the Principal Financial Group family, enabling access to affiliated products and services.

Angel Love is a financial advisor at Principal Advised Services with eight years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Inverness Technologies and Serco Inc. before joining Principal-related firms. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm combines third-party tools, proprietary models, and governance oversight, and is affiliated with Principal Financial Group, enabling access to affiliated products and integrated operational resources.

Sean Mcconnell is a financial advisor at Principal Advised Services in Fort Wayne, IN with 12 years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Principal Advised Services and Principal Financial Services in 2025, he worked at Lincoln Financial Advisors and Lincoln Financial Distributors, Inc. from 2013 to 2025. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates third-party tools and proprietary models and is part of the Principal Financial Group family, allowing operational integration with affiliated entities and access to a range of proprietary financial products.

David Cardenas Ramirez is a financial advisor at Principal Advised Services with one year of industry experience. He holds a Series 66 designation and previously worked in a variety of roles, including at Principal Life Insurance Company and Principal Financial Services. He is also an assistant vice president at Principal Bank, where he is responsible for sales of bank deposit products. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm is part of the Principal Financial Group family, which allows it access to proprietary mutual funds, bank products, and affiliated trading services.

Ryan Steffen is a financial advisor with Principal Advised Services in Des Moines, IA, holding Series 63 and 66 registrations and bringing four years of industry experience. His prior roles include positions at Wells Fargo Advisors and Principal Securities Inc., as well as operating an e-commerce business selling through Amazon. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program. The firm integrates proprietary models with third-party methodology and is part of the Principal Financial Group family, enabling access to affiliated products and comprehensive operational support.

Bryan Hermosillo is a financial advisor with Principal Advised Services in Des Moines, IA, holding a Series 66 designation and one year of industry experience. His prior roles include positions at Principal Securities, Principal Life Insurance Company, Bell Brothers Heating and Air Conditioning, Bank of America, and Wells Fargo Bank. Principal Advised Services primarily serves retirement plan participants and retail IRA clients, providing both non-discretionary investment advice and a discretionary wrap-fee investment management program called SimpleInvest. The firm combines third-party methodologies and proprietary models, leveraging its affiliation with Principal Financial Group and related entities to offer access to proprietary funds and integrated services.

Makenzie King is a financial advisor at Principal Advised Services with Series 66 credentials and one year of industry experience. Prior to joining Principal, Makenzie worked at GreenState Credit Union and held various roles in education and retail. In addition to advisory duties, Makenzie serves as an Assistant Vice President at Principal Bank, where responsibilities include sales of bank deposit products. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary investment management program, leveraging proprietary models and third-party tools within the Principal Financial Group family.

Adam Hatch is a financial advisor at Principal Advised Services with 14 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Principal Financial Services, Principal Life Insurance, Sammons Financial Network, AXA Advisors, and related firms. Hatch’s current role includes providing one-on-one investment advice to retirement plan participants regarding distribution options. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm uses a combination of third-party and proprietary models for non-discretionary recommendations and discretionary portfolio management, supported by its affiliation with Principal Financial Group and its related entities.