Proffitt & Goodson Inc.

David Goodson is a CFA® charterholder with 22 years of industry experience. He has been with Proffitt & Goodson Inc. in Knoxville, TN since 1986. Outside of his advisory role, he is a partner in Dryad Properties Partnership, a real estate partnership that owns the office building used by his firm. Proffitt & Goodson provides advisory services to individuals, families, trusts, and retirement plans, offering discretionary portfolio management, financial and wealth planning, and pension consulting. The firm employs an evidence-based investment framework with model-based, core-satellite allocations and uses automated tools for rebalancing and tax-loss harvesting.

Neil Goodson is a CFA® charterholder with eight years of industry experience. He has worked at Proffitt & Goodson Inc. since 2017 and previously at New Century Advisors, Inc. from 2010 to 2017. Outside of his advisory role, he is a partner in a real estate partnership that owns the office building used by Proffitt & Goodson Inc. as its principal location. Proffitt & Goodson provides advisory services to individuals, families, trusts, and retirement plans, offering discretionary portfolio management, financial and wealth planning, and pension consulting. The firm employs an evidence-based investment framework with model-based, core-satellite allocations and uses automated tools for rebalancing and tax-loss harvesting.

Michael Seelman is a financial advisor at Proffitt & Goodson Inc. in Knoxville, TN, holding a Series 65 credential. He has been with Proffitt & Goodson since 2025 and has prior experience working at Arkwise Wealth - Ameriprise Financial Services, LLC, and Soccer Shots. Proffitt & Goodson provides advisory services to individuals, families, trusts, and retirement plans, employing an evidence-based investment framework with discretionary portfolio management and automated rebalancing tools. The firm manages approximately $680 million in assets with a five-advisor team and offers both automated and held-away account management solutions.

Connor Cox is a CFP® professional with one year of industry experience, currently serving at Proffitt & Goodson Inc. He previously worked at Trust Co. of Tennessee and held positions at the University of Tennessee and the Knoxville Police Department. Connor is a board member and treasurer of the Financial Planning Association of East Tennessee. Proffitt & Goodson provides advisory services to individuals, families, trusts, and retirement plans, using an evidence-based investment framework combined with fundamental and technical analysis. The firm offers discretionary portfolio management, financial and wealth planning, pension consulting, and employs both automated and held-away account technologies to manage client assets.

Michael Cermak is a CFA® charterholder and holds a Series 65 license with 10 years of experience in the financial industry. He has been with Proffitt & Goodson Inc. since 2015, serving as part of a five-advisor team based in Knoxville, TN. Proffitt & Goodson provides advisory services to individuals, families, trusts, and retirement plans, offering discretionary portfolio management, financial and wealth planning, and pension consulting. The firm employs an evidence-based investment framework with model-based core-satellite allocations and utilizes automated tools for rebalancing and tax-loss harvesting.