Reliance Investing, Inc. logo

Reliance Investing, Inc.

Updated today

Client assets under management

$32,000,000

Clients

80

0% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

27

Low

Average account size

$400,000

About

RELiANCE Investing provides discretionary, fee-based portfolio management, retirement planning and pension consulting to individuals, plan sponsors, trusts and similar clients. The firm emphasizes coordinated retirement advice and ongoing portfolio monitoring for individual clients and plan sponsors, and it accepts clients without a firm minimum account size.

The firm pursues diversified, systematic portfolios across global equities and fixed income with periodic rebalancing and active monitoring; investment recommendations can include mutual funds, ETFs, individual securities and, when suitable, higher‑risk instruments such as leveraged ETFs, options, non‑traded REITs and private placements. RELiANCE typically manages accounts on a discretionary basis but also offers nondiscretionary advice and implementation support, including coordination with custodians and recordkeepers.

Distinctive features include that several investment advisor representatives are also licensed insurance agents and may transact insurance outside advisory services, a practice the firm discloses and manages as a potential conflict of interest, and the firm’s client base is primarily non‑high‑net‑worth individuals rather than an affluent cohort. The brochure also discloses past disciplinary or legal matters involving principals, and the firm operates as a small team managing a modest asset base for roughly 147 clients.

Client services

Portfolio management Pension consulting

Expertise

Active portfolio management Options & derivatives strategies Real estate investing

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Fee options

Percentage

$0+: Up to 2% annually (negotiated case-by-case) $0+: Up to 1% annually for Pension Consulting (negotiated case-by-case)

Commissions

Insurance commissions earned by some Investment Advisor Representatives for insurance products, separate from advisory fees

Other

Fee-only: Fee-only discretionary portfolio management services; fees based on percentage of AUM

Main office location

Reliance Investing, Inc.

500 Capitol Mall, 2350

Sacramento CA 95814, United States

Number of offices

2

Most active in

California · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael S

Series 63, Series 65

Sacramento, CA

Reliance Investing, Inc.

Michael Steele is a financial advisor at Reliance Investing, Inc. with 12 years of industry experience. He holds Series 63 and Series 65 licenses. His prior experience includes roles at Investment Only Annuities, LLC and Steele Asset Management. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting to individuals, plan sponsors, and trusts. The firm emphasizes coordinated retirement advice and ongoing portfolio monitoring, managing diversified, systematic portfolios across global equities and fixed income with a range of investment options.

Active portfolio management Options & derivatives strategies Real estate investing
user avatar

Robert C

Series 63, Series 65

San Diego, CA

Reliance Investing, Inc.

Robert Cenko is a financial advisor at Reliance Investing, Inc. with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Sterling Global Strategies, LLC and Northwestern Wealth Management, Inc. In addition to his advisory work, Mr. Cenko is an insurance agent and spends part of his time on insurance-related activities. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting to individuals, plan sponsors, and trusts. The firm focuses on diversified, systematic portfolios with ongoing monitoring and offers services primarily to non-high-net-worth clients.

Active portfolio management Options & derivatives strategies Real estate investing
user avatar

Joseph N

Series 63, Series 65, Series 66

Sandy, UT

Reliance Investing, Inc.

Joseph Ney is a financial advisor with Reliance Investing, Inc. and Ney Wealth Management, Inc., holding Series 63, 65, and 66 licenses and bringing 23 years of industry experience. He has been with Reliance Investing since 2014 and is currently transitioning his practice to Ney Wealth Management. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting to individuals, plan sponsors, and trusts, emphasizing coordinated retirement advice and ongoing portfolio monitoring. The firm manages diversified, systematic portfolios across global equities and fixed income, typically on a discretionary basis, and serves primarily non-high-net-worth clients.

Active portfolio management Options & derivatives strategies Real estate investing
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