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RLS Private Wealth Consulting, Inc.

Updated today

Client assets under management

$0

Clients

10

0% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

5

Very Low

Average account size

$0

About

RLS Private Wealth Consulting is a small, supported state-registered advisory firm that serves businesses and individual clients with comprehensive wealth planning, family office administration, concierge services, and investment consulting. The firm does not provide discretionary portfolio management or act as an investment manager; its work is primarily consultative and planning-focused.

The firm emphasizes integrated planning and operational oversight, onboarding clients to a third‑party Digital Family Office platform for secure document storage, bookkeeping, budgeting, and consolidated reporting. Investment-related work is advisory: RLS helps create investment policy statements, performs portfolio analyses, coordinates implementation with third‑party managers or custodians, and conducts regular reviews on a quarterly service calendar.

What distinguishes RLS from many peers is the depth of family office operations offered by a small team—day‑to‑day bill pay, vendor onboarding, general ledger management, family‑meeting coordination, and document governance—which for some engagements creates custodial responsibilities and an associated annual surprise exam. The firm also delivers advanced planning outputs such as estate‑waterfall analyses and comprehensive tax reports, and it incorporates family governance and client education activities that are less common among similarly sized advisory firms.

Client services

Financial planning Educational seminars or workshops
Family office services & investment consulting

Expertise

Business exit / sale strategy Charitable giving & philanthropy College savings (529s, UTMA, etc.) Debt management General estate planning guidance

Occupation focus

Founder/Business Owner

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Fee options

Project-based

Hourly rates may apply in limited cases for Core Plus and Core offerings.

Subscriptions

Elite Offering billed via monthly fee based on complexity and scope; Core Plus and Core offerings billed monthly in arrears with minimum monthly fees as noted.

Other

Minimum fee: Core Plus offering minimum monthly fee of $3,500; Core offering minimum monthly fee of $2,500 Fee-only: Fees billed monthly in arrears; fees are negotiable and based on complexity and scope; includes monthly fees, upfront onboarding fees ranging from $0 to $5,000; hourly rates may apply in limited cases.

Main office location

RLS Private Wealth Consulting, Inc.

Hollister CA, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alex B

CFP®, Series 63, Series 65

Hollister, CA

RLS Private Wealth Consulting, Inc.

Alex Baier is a CFP® with 10 years of industry experience. He is currently with RLS Private Wealth Consulting, Inc. and previously worked at Northwestern Mutual Wealth Management Company and Foresters Financial Services. RLS Private Wealth Consulting provides family office services, wealth concierge, and comprehensive financial planning for families, business owners, and individual clients. The firm focuses on advisory, coordination, and implementation support, using third-party custodians and managers for investment execution, and emphasizes family office operations and education programming without offering discretionary investment management.

Business exit / sale strategy Charitable giving & philanthropy College savings (529s, UTMA, etc.) Debt management General estate planning guidance Founder/Business Owner
user avatar

Rhonda S

CFP®, Series 63, Series 65

Hollister, CA

RLS Private Wealth Consulting, Inc.

Rhonda Staelgraeve Secor is a CFP® with 13 years of industry experience, currently serving as an advisor at RLS Private Wealth Consulting, Inc. since 2016. She previously spent four years as a stay-at-home mom. Rhonda is also an advisory board member of Monterey County Bank. RLS Private Wealth Consulting offers family office services, wealth concierge, and comprehensive financial planning for families, business owners, and individual clients. The firm focuses on advisory, coordination, and implementation support, utilizing third-party custodians and managers for investment execution, and emphasizes family office operations and education programming.

Business exit / sale strategy Charitable giving & philanthropy College savings (529s, UTMA, etc.) Debt management General estate planning guidance Founder/Business Owner
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