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Rogan & Associates

Updated today

Client assets under management

$709,235,647

Clients

1,481

20% high-net-worth

Advisors

9

of 14 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

165

Very High

Average account size

$478,890

About

Rogan & Associates provides investment advisory and portfolio management services to individuals (including high-net-worth clients), families, pension and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm offers directly managed portfolios and access to third‑party money managers and reports managing approximately $709,555,265 on a discretionary basis as of February 9, 2026, with advisory fees charged as a percentage of assets under management.

The firm describes a generally conservative, long-term investment approach that emphasizes diversified allocations across mutual funds, ETFs, UITs, bonds, and insurance products, with portfolios tailored to each client’s objectives and monitored for rebalancing and changes in circumstances. Rogan & Associates uses both discretionary and non‑discretionary authorities and may recommend unaffiliated managers, wrap-fee programs, or custodial platforms as part of its service model; its historical Rogan & Associates Portfolio Program included transaction charges in the advisory fee and is being transitioned to wrap arrangements for existing clients.

Noteworthy distinctions include the firm’s retained legacy of broker-dealer and insurance activity: it has operated as a licensed insurance agency and received commissions, 12b‑1 fees, and revenue sharing from product issuers — a set of compensation practices that is uncommon among similarly sized team firms and that the brochure discloses can create conflicts of interest. The firm also serves as or recommends wrap-fee program sponsors and receives referral payments from third‑party managers, and it discloses steps such as fee waivers in certain cases plus a Code of Ethics and supervisory controls to address these potential conflicts; it also notes a material change that it ceased operating as a brokerage firm as of December 10, 2025.

Client services

Portfolio management Selection of other advisers

Expertise

Retirement income strategy Annuities Wealth management Passive / index investing

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Fee options

Percentage

Up to 2.25% per year, negotiable depending on assets under management and other factors

Commissions

Earns commissions on the sale of securities, investment products, and insurance products recommended or purchased in brokerage and advisory accounts. Advisory fees are waived on insurance products when commissions are paid.

Project-based

Hourly charges reported in SEC Part 1, but no specific hourly rate disclosed in brochure.

Other

Account minimum: $10,000

Main office location

Rogan & Associates

200 9 Th Avenue North, Suite 100

Safety Harbor FL 34695, United States

Number of offices

3

Most active in

Arizona · California · Florida · Georgia · Indiana · Louisiana · Michigan · Nebraska · New Hampshire · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Harrison M

Series 63, Series 65

Safety Harbor, FL

Rogan & Associates

Harrison Moore is a financial advisor at Rogan & Associates with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at multiple firms, including Harwood Advisory Group, American Family Legacy Group, and Axa Advisors. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm uses a generally conservative, long-term investment approach emphasizing diversification and tailors allocations to client goals and time horizons.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Erin E

Series 66

Safety Harbor, FL

Rogan & Associates

Erin Emnett is a financial advisor with Rogan & Associates, holding a Series 66 designation and 13 years of industry experience. Her prior work includes roles at Merrill Lynch, Bank of America, and J.W. Cole Financial. She is based in Safety Harbor, Florida. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm follows a generally conservative, long-term investment approach emphasizing diversification and tailors allocations to individual client goals and time horizons.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Jason W

CFP®, Series 63, Series 66

Safety Harbor, FL

Rogan & Associates

Jason White is a CFP® with 28 years of industry experience, currently serving at Rogan & Associates since 2003 and also affiliated with J.W. Cole Financial, Inc. He holds Series 63 and Series 66 licenses. Outside of his advisory role, he acts as a non-public arbitrator for FINRA dispute resolutions. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm follows a generally conservative, long-term investment approach focused on diversification and tailors allocations to client goals, employing both discretionary and non-discretionary management alongside unaffiliated third-party managers when appropriate.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Adam L

Series 66

Safety Harbor, FL

Rogan & Associates

Adam Lucke is a financial advisor at Rogan & Associates with 13 years of industry experience. He holds the Series 66 designation and has been with Rogan & Associates since 2012, also working at J.W. Cole Financial, Inc. since 2025. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses with discretionary portfolio management and third-party managed accounts. The firm employs a conservative, long-term investment approach focused on diversification and tailored allocations, using both discretionary and non-discretionary management as well as third-party managers when appropriate.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Edwin F

Series 63, Series 66

Safety Harbor, FL

Rogan & Associates

Edwin Foss is a financial advisor with Rogan & Associates in Safety Harbor, FL, holding Series 63 and Series 66 designations and possessing 36 years of industry experience. He has been with Rogan & Associates since 2004. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses by managing discretionary portfolios and offering third-party managed accounts. The firm employs a generally conservative, long-term investment approach focused on diversification and tailoring allocations to client goals and time horizons.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Joseph M

Series 63, Series 65

Safety Harbor, FL

Rogan & Associates

Joseph Minutolo is a financial advisor with Rogan & Associates in Safety Harbor, FL, holding Series 63 and Series 65 designations and bringing 29 years of industry experience. His prior experience includes ten years at Lincoln Financial Distributors Inc. and current roles at both Rogan & Associates and J.W. Cole Financial, Inc. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm employs a generally conservative, long-term investment approach focused on diversification and tailored allocations, using both discretionary and non-discretionary management alongside third-party managers when appropriate.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Blake K

Series 66

Safety Harbor, FL

Rogan & Associates

Blake Kennedy is a financial advisor with Rogan & Associates, holding a Series 66 designation and seven years of industry experience. He has been with Rogan & Associates since 2018 and also worked at The CSI Companies prior to that. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm follows a generally conservative, long-term investment approach focused on diversification and tailoring allocations to client goals and time horizons.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Michael R

Series 63

Safety Harbor, FL

Rogan & Associates

Michael Rogan is a financial advisor at Rogan & Associates with 39 years of industry experience. He has been with Rogan & Associates since 1997 and previously worked at J.W. Cole Financial, Inc. He is also an investor in The Pub at Safety Harbor, a local establishment. Rogan & Associates serves individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm employs a generally conservative, long-term investment approach focused on diversification and tailors allocations to client goals and time horizons.

Retirement income strategy Annuities Wealth management Passive / index investing
user avatar

Daniel H

Series 63, Series 65, Series 66

Safety Harbor, FL

Rogan & Associates

Daniel Huehn is a financial advisor at Rogan & Associates with 11 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and has worked at Rogan & Associates since 2015 and at J.W. Cole Financial, Inc. since 2025. Outside of his advisory role, he serves as a power of attorney, trustee, and executor for his father. Rogan & Associates advises individuals, families, retirement plans, trusts, estates, charitable organizations, and businesses, managing discretionary portfolios and offering third-party managed accounts. The firm employs a generally conservative, long-term investment approach focused on diversification and tailored allocations to client goals, while also providing insurance products alongside investment management services.

Retirement income strategy Annuities Wealth management Passive / index investing
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