Sentinel Advisory Group, LLC logo

Sentinel Advisory Group, LLC

Updated today

Client assets under management

$320,476,006

Clients

379

25% high-net-worth

Advisors

8

of 10 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

47

Low

Average account size

$845,583

About

Sentinel Advisory Group, LLC provides financial planning and asset management services for individuals and retirement plans, delivering portfolio management and fee-based advisory services generally billed as a percentage of assets under management. The firm also offers retirement‑plan consulting, plan participant advice, and employer HSA consulting in addition to traditional wealth management engagements.

Sentinel delivers discretionary managed accounts through Commonwealth Financial Network’s PPS Custom and PPS Select programs and describes PPS Select model portfolios as constructed using asset‑allocation principles and modern portfolio theory, with ongoing monitoring and tax‑harvesting available for personalized indexing. Advisors also offer separate fee‑for‑service planning and use third‑party research, prospectuses, and an order management system to guide portfolio construction and rebalancing.

What is noteworthy in the brochure is the firm’s clear disclosure of its use of Commonwealth‑sponsored wrap programs and related program materials (including Commonwealth’s Form ADV and wrap fee brochure) and the resulting conflicts the firm describes around platform fees, administrative‑fee discounts, and advisor payouts. The brochure also discloses advisor-level arrangements — including insurance‑licensing and the receipt of forgivable loans/compensation structures tied to Commonwealth/LPL relationships — and highlights the firm’s emphasis on employer‑focused services alongside its retail offerings.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management

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Fee options

Fixed

Flat or fixed fees available for financial planning and consulting services, negotiable

Percentage

$0 - $250,000: 0.05% $250,000 - $500,000: 0.04% $500,000 - $1,000,000: 0.03% $1,000,000 - $2,500,000: 0.02% $2,500,000+: 0.01%

Commissions

Advisors licensed as insurance agents may receive commissions on insurance products; no advisory fee on such products

Project-based

Up to $500 per hour for financial planning and consulting services, negotiable

Subscriptions

Annual fees for ongoing financial planning, retirement plan consulting, HSA consulting, negotiable and may be paid monthly, quarterly, semiannually, or annually

Other

Account minimum: $250,000 Minimum fee: Minimum annual account fee of $60 (minimum quarterly fee of $15) for PPS Custom Program platform fee; minimum annual program fee of $600 ($150 quarterly) for certain PPS Select accounts Fee-only: Financial planning consulting fees may be charged as annual fees, flat or fixed fees, or hourly rates up to $500 per hour, negotiable between client and advisor

Main office location

Sentinel Advisory Group, LLC

1600 Aspen Commons, Suite 825

Middleton WI 53562, United States

Number of offices

1

Most active in

California · Florida · Illinois · Minnesota · Ohio · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Peter S

Series 63, Series 65, Series 66

Middleton, WI

Sentinel Advisory Group, LLC

Peter Shulla is a financial advisor at Sentinel Advisory Group, LLC with 19 years of industry experience. He holds the Series 63, Series 65, and Series 66 designations. His prior experience includes roles at Northwestern Mutual Wealth Management Company and Commonwealth Financial Network. Shulla also engages in fixed insurance sales as a secondary business activity. Sentinel Advisory Group, LLC provides financial planning and asset management services for individuals and retirement plans, including retirement-plan consulting, plan participant advice, and employer HSA consulting. The firm delivers discretionary managed accounts using asset-allocation principles and modern portfolio theory, along with fee-for-service planning supported by third-party research.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Natalie G

Series 65

Middleton, WI

Sentinel Advisory Group, LLC

Natalie Gardina is an advisor at Sentinel Advisory Group, LLC with a Series 65 credential and started her career in the financial industry in 2024. Prior to joining Sentinel, she held positions in the hospitality and retail sectors. Sentinel Advisory Group provides financial planning and asset management services for individuals and retirement plans, offering portfolio management, retirement-plan consulting, and employer HSA consulting. The firm uses model portfolios based on asset-allocation principles and modern portfolio theory, with a focus on both retail and employer-focused financial services.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Karly C

CFP®, Series 63

Middleton, WI

Sentinel Advisory Group, LLC

Karly Costanzo is a CFP® with six years of industry experience and is currently with Sentinel Advisory Group, LLC. Her prior roles include positions at Northwestern Mutual Investment Services, LLC and Commonwealth Financial Network. She spends a small portion of her time involved in fixed insurance sales. Sentinel Advisory Group, LLC provides financial planning and asset management services for individuals and retirement plans, offering discretionary managed accounts alongside retirement-plan consulting and employer HSA advice. The firm utilizes asset-allocation principles and modern portfolio theory in its investment approach and delivers both fee-based portfolio management and separate fee-for-service planning.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Nathan K

CFP®, ChFC®, Series 63

Middleton, WI

Sentinel Advisory Group, LLC

Nathan Keeling is a financial advisor with Sentinel Advisory Group, LLC, holding the CFP® and ChFC® designations and the Series 63 license, with 11 years of industry experience. His prior roles include positions at Northwestern Mutual Wealth Management Company and Commonwealth Financial Network. Outside of advisory services, he is involved in fixed insurance sales. Sentinel Advisory Group, LLC provides financial planning and asset management services for individuals and retirement plans, offering portfolio management, fee-based advisory services, retirement-plan consulting, and employer HSA consulting. The firm utilizes Commonwealth Financial Network’s discretionary managed account programs and incorporates asset-allocation principles and modern portfolio theory in its investment approach.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Kelsee G

Series 63, Series 65

Middleton, WI

Sentinel Advisory Group, LLC

Kelsee Guest is a financial advisor at Sentinel Advisory Group, LLC with four years of industry experience. She holds Series 63 and Series 65 licenses and has prior experience at Commonwealth Financial Network, Northwestern Mutual Investment Services, and Trane Technologies. Sentinel Advisory Group provides financial planning and asset management services for individuals and retirement plans, offering discretionary managed accounts through Commonwealth Financial Network’s programs along with retirement-plan consulting and employer HSA consulting.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Michael H

CFA®, Series 63

Middleton, WI

Sentinel Advisory Group, LLC

Michael Harmelink is a CFA® charterholder affiliated with Sentinel Advisory Group, LLC and has over two decades of experience in investment management. Prior to joining Sentinel Advisory Group in 2025, he worked at the State of Wisconsin Investment Board from 2001 to 2025. He also serves as a consultant for Global Advisory Partners, providing corporate investor relations consulting. Sentinel Advisory Group offers financial planning and asset management services for individuals and retirement plans, including discretionary managed accounts based on asset-allocation principles and modern portfolio theory. The firm provides retirement-plan consulting, employer HSA consulting, and uses third-party research and wrap programs to support portfolio construction and rebalancing.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Cary G

ChFC®, Series 63

Middleton, WI

Sentinel Advisory Group, LLC

Cary Grunder is a financial advisor at Sentinel Advisory Group, LLC with 35 years of industry experience. He holds the ChFC® designation and Series 63 license. His prior roles include long tenures at Northwestern Mutual Wealth Management Company and its affiliated entities. Sentinel Advisory Group provides financial planning and asset management services to individuals and retirement plans, offering portfolio management, retirement-plan consulting, and employer HSA consulting. The firm utilizes discretionary managed accounts through Commonwealth Financial Network’s PPS programs, employing asset-allocation principles and modern portfolio theory with ongoing portfolio monitoring and tax-harvesting.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
user avatar

Brenton C

Series 63, Series 65

Middleton, WI

Sentinel Advisory Group, LLC

Brenton Cashore is a financial advisor at Sentinel Advisory Group, LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Commonwealth Financial Network and Northwestern Mutual in various capacities between 2009 and 2025. Sentinel Advisory Group provides financial planning and asset management services for individuals and retirement plans, offering portfolio management, fee-based advisory services, and retirement-plan consulting. The firm uses asset-allocation principles and modern portfolio theory in its managed accounts and provides employer-focused services alongside traditional wealth management.

Retirement income strategy Business succession planning Tax-loss harvesting Active portfolio management
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