Shakespeare Wealth Management, LLC logo

Shakespeare Wealth Management, LLC

Updated today

Client assets under management

$638,737,813

Clients

312

59% high-net-worth

Advisors

6

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

52

Typical

Average account size

$2,047,237

About

Shakespeare Wealth Management serves individual and high‑net‑worth clients as well as corporations and other entities, providing discretionary portfolio management, comprehensive financial planning, and access to third‑party sub‑advisers. The firm manages roughly $642 million in client assets and delivers ongoing monitoring and reporting to each client through a team of advisors.

The firm’s investment approach centers on diversification and asset allocation using a base risk model that is customized to client objectives, with portfolio rebalancing triggered by predetermined volatility bands. Portfolios lean on mutual funds and ETFs (including factor tilts toward small‑cap and value exposures), model allocation sleeves ranging from conservative to aggressive, and the selective use of sub‑advisers and tactical instruments when appropriate.

Several features noted in the brochure are less common among similar team firms: Shakespeare publishes periodicals/newsletters, uses client testimonials in its advertising, and hosts educational seminars and workshops for clients and prospects. The firm also offers clients an online financial planning portal and discloses relationships that can create conflicts of interest (for example, sponsored events and opportunities to participate in private real estate investments), which it addresses in its fiduciary disclosures.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $1,000,000: 1.5% $1,000,000 - $10,000,000: 1.0% $10,000,000+: 0.5%

Other

Account minimum: $1,000,000 Fee-only: Advisory fees are asset-based fees only; no commissions or sales charges. Financial planning services are included at no additional charge.

Main office location

Shakespeare Wealth Management, LLC

N22 W27847 Edgewater Drive, Suite 101

Pewaukee WI 53072, United States

Number of offices

1

Most active in

Florida · New Hampshire · South Carolina · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin R

CFP®, Series 63, Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Kevin Reardon is a CERTIFIED FINANCIAL PLANNER™ professional with 27 years of experience in the financial services industry. He has been with Shakespeare Wealth Management, LLC since 1999, working as part of a four-advisor team in Pewaukee, WI. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals and entities, including high net worth clients. The firm manages over $512 million in discretionary assets and employs a model asset-allocation approach using diversified mutual funds and ETFs, with a formal quarterly review process for sub-advisers and portfolio holdings.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
user avatar

Brian E

CFP®, Series 63, Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Brian Ellenbecker is a CFP® with 25 years of industry experience, currently serving at Shakespeare Wealth Management, LLC since 2020. Prior to this, he spent 15 years at Robert W Baird & Co. He is also the president of the Milwaukee Tennis & Education Foundation. Shakespeare Wealth Management is a four-advisor firm managing over $512 million in discretionary assets, providing portfolio management, financial planning, and consulting services primarily to individuals and entities, including high net worth clients. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs a formal quarterly review process for sub-advisers, and integrates financial planning without a separate fee.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
user avatar

Ryan R

CFP®, ChFC®, Series 63

Pewaukee, WI

Shakespeare Wealth Management, LLC

Ryan Rink is a CFP® and ChFC® with nine years of experience in the financial services industry. He has worked at Shakespeare Wealth Management, LLC since 2019, following previous roles at Woodbury Financial Services, Thrivent Investment Management, and Thrivent Financial. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals, including high net worth clients, and entities. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs a formal quarterly review process for sub-advisers, and manages over $512 million in discretionary assets with a four-advisor team.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
user avatar

Andrea B

CFP®

Pewaukee, WI

Shakespeare Wealth Management, LLC

Andrea Bulen is a CERTIFIED FINANCIAL PLANNER™ professional with 16 years of industry experience. She is affiliated with Shakespeare Wealth Management, LLC, a four-advisor team based in Pewaukee, WI. Bulen has worked at Hogan Financial Management, LLC since 2004. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals, including high net worth clients, and entities. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs third-party sub-advisers, and conducts regular performance reviews.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
user avatar

Nicholas Z

CFP®, CFA®, Series 63

Pewaukee, WI

Shakespeare Wealth Management, LLC

Nicholas Ziarek is a CFP®, CFA®, and Series 63-licensed advisor with 13 years of industry experience. He has worked at Shakespeare Wealth Management, LLC since 2018 and previously spent five years at P.J. Schmidt Investment Management, Inc. He serves on the advisory board for the UW-La Crosse Spellman Fund and holds leadership roles with the Financial Planning Association of Wisconsin, the CFA Society of Milwaukee, and the Wauwatosa Jr Trojans Baseball Club. Shakespeare Wealth Management is a four-advisor firm managing over $512 million in discretionary assets. The firm provides portfolio management, financial planning, and consulting services primarily to individuals and entities, utilizing model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, and maintains a formal process for monitoring third-party sub-advisers.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
user avatar

Isaac C

Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Isaac Charpentier is a financial advisor at Shakespeare Wealth Management, LLC in Pewaukee, WI, holding a Series 65 designation. He joined the firm in 2025 and has prior experience at West Bend Insurance Company, Bank Five Nine, and Generac Power Systems. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals and entities, managing over $512 million in discretionary assets with a four-advisor team. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs third-party sub-advisers, and conducts formal quarterly reviews of manager performance.

Factor investing / smart beta Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")