Sierra Financial Planning & Asset Management
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$25,594,382
Clients
9
22% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
9
LowAverage account size
$2,843,820
About
Sierra Financial Planning & Asset Management provides financial planning and asset management services to individual clients. The firm operates as a solo-advisor practice and delivers comprehensive written financial plans alongside ongoing portfolio oversight.
Its investment process emphasizes globally diversified, indexed-based allocations implemented with a buy-and-hold discipline, periodic rebalancing, and tax-loss harvesting as appropriate. The firm manages client accounts on a primarily non-discretionary basis and does not execute transactions without the client's express written or electronic authorization.
Noteworthy features relative to peers include that the majority of the firm’s AUM is managed non-discretionarily and fees are negotiated as flat or hourly arrangements rather than as percentage-of-AUM charges. The firm’s principal holds both CFP and CPA credentials, uses Charles Schwab Institutional for custody and reporting, and may engage solicitors under written referral agreements.
Client services
Financial planning
Portfolio management
Expertise
Tax-loss harvesting
Passive / index investing
Fee options
Financial Planning services charged on a flat fee basis, negotiated per engagement; Asset Management services charged on a flat fee basis, negotiated per client
$250 per hour
Account minimum: $5,000 for Asset Management Services; no minimum for Financial Planning services Minimum fee: Minimum fee is $5,000 for Asset Management Services Fee-only: Financial Planning services charged on a flat fee basis, negotiated per engagement; Asset Management services charged on a flat fee basis, negotiated per client
Main office location
Sierra Financial Planning & Asset Management
1380 Lead Hill Blvd.,, Suite 106
Roseville CA 95661, United States
Number of offices
1
Most active in
Sierra Financial Planning & Asset Management has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Discover
Compare top advisor firms by metric, firm size, and location.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")