Sterling Financial Planning Inc logo

Sterling Financial Planning Inc

Updated today

Client assets under management

$742,148,191

Clients

562

38% high-net-worth

Advisors

8

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

70

High

Average account size

$1,320,548

About

Sterling Financial Planning is a team-based registered investment adviser with eight advisors and approximately $761 million in assets under management, serving individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, and estates. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and standalone financial planning and consulting services.

Sterling tailors investment programs to each client’s objectives and risk tolerance, allocating among mutual funds, ETFs, individual equity and debt securities and using both fundamental and technical analysis across long-, short-, and trading time horizons. The firm provides ERISA §3(21) plan consulting (and may act in a §3(38) discretionary capacity when engaged), offers participant education, and conducts ongoing monitoring that can include extended periods without trading activity.

Sterling deploys third-party endorsers/solicitors and may pay referral fees for client introductions, with required solicitor disclosures to referred clients — a practice that is less common among peer team firms. The brochure also discloses other notable practices: certain senior personnel are licensed to sell insurance on a commission basis, the firm may assist clients in evaluating pledged-asset or margin loans, and some accounts include asset-transfer authorizations permitting the custodian to rely on Sterling’s transfer instructions.

Client services

Financial planning Portfolio management Pension consulting
Advice on matters not involving securities.

Expertise

Wealth management

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning and consulting fees range from $2,000 to $6,000 fixed fee basis

Percentage

$0 - $500,000: 1.00% annually $500,000 - $1,000,000: 0.80% annually $1,000,000 - $2,000,000: 0.50% annually $2,000,000 - $5,000,000: 0.40% annually $5,000,000+: 0.30% annually

Other

Account minimum: $500,000

Main office location

Sterling Financial Planning Inc

60 Blue Heron Road, Suite 201

Sparta NJ 07871-2608, United States

Number of offices

1

Most active in

California · Florida · Georgia · Maine · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cal C

CFP®, Series 66

Sparta, NJ

Sterling Financial Planning Inc

Cal Cacciaguida is a CFP® professional with seven years of experience in financial advising. He is currently with Sterling Financial Planning Inc, where he has worked since 2023. His prior experience includes roles at Summit Financial, LLC, Purshe Kaplan Sterling Investments, and Morgan Stanley. Sterling Financial Planning serves individuals, high-net-worth clients, and institutional accounts such as pension and profit-sharing plans, trusts, and estates. The firm offers portfolio management and retirement plan consulting, tailoring investment programs using a mix of fundamental and technical analysis across various securities.

Wealth management
user avatar

Matthew H

CFP®, CFA®, Series 66

Sparta, NJ

Sterling Financial Planning Inc

Matthew Hannum is a CFP®, CFA®, and Series 66 registered advisor with 21 years of industry experience. He has been with Sterling Financial Planning Inc since 2003. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, trusts, and estates, providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. Sterling Financial Planning manages approximately $672 million and employs a range of investment strategies across mutual funds, ETFs, and individual securities.

Wealth management
user avatar

Ross W

CFP®

Sparta, NJ

Sterling Financial Planning Inc

Ross Weiner is a CFP® professional with 17 years of industry experience. He has been with Sterling Financial Group since 2007. Sterling Financial Planning serves individuals, high-net-worth clients, pension and profit-sharing plans, trusts, and estates, offering portfolio management, financial planning, and retirement plan consulting. The firm manages approximately $672 million and employs a tailored investment approach using mutual funds, ETFs, and individual securities, leveraging institutional research and technology through major custodians.

Wealth management
user avatar

Nicholas N

CFP®, Series 63, Series 65

Sparta, NJ

Sterling Financial Planning Inc

Nicholas Nicolette is a CFP® professional with over 21 years of industry experience. He has been with Sterling Financial Planning Inc. and Sterling Financial Group, Inc. since 1992 and has been self-employed since 1982. Sterling Financial Planning serves individuals, high-net-worth clients, and retirement plans, offering portfolio management, financial planning, and retirement consulting. The firm employs a range of investment strategies and leverages institutional research and technology from major custodians such as Schwab and Fidelity.

Wealth management
user avatar

Glen T

CFA®, Series 63

Sparta, NJ

Sterling Financial Planning Inc

Glen Thomas is a CFA® charterholder with 19 years of industry experience. He has been with Sterling Financial Planning Inc and Sterling Financial Group, Inc. since 2001. Sterling Financial Planning serves individuals and high-net-worth clients as well as pension and profit-sharing plans, trusts, and estates, providing discretionary and non-discretionary portfolio management, standalone financial planning, and retirement plan consulting under ERISA. The firm manages approximately $672 million across client accounts and employs a mix of fundamental and technical analysis with various investment strategies.

Wealth management
user avatar

Deanna I

Series 63, Series 65, Series 66

Sparta, NJ

Sterling Financial Planning Inc

Deanna Iannuzzi is a financial advisor at Sterling Financial Planning Inc with 15 years of industry experience. She holds Series 63, Series 65, and Series 66 licenses and has been with Sterling Financial Group since 2002. Outside of her advisory role, she works as an independent sales representative for Avon Products. Sterling Financial Planning serves individuals, high-net-worth clients, and institutional accounts such as pension and profit-sharing plans, offering portfolio management, financial planning, and retirement plan consulting. The firm employs a mix of investment strategies across mutual funds, ETFs, and individual securities, leveraging institutional research and technology through major custodians.

Wealth management
user avatar

Richard S

Series 66

Sparta, NJ

Sterling Financial Planning Inc

Richard Sanchez is a financial advisor at Sterling Financial Planning Inc with six years of industry experience. He holds a Series 66 designation and has previously worked at firms including Securities America Advisors, Kestra Advisory Services, and Avantax Advisory Services. Sanchez is based in Sparta, NJ, and is part of a seven-advisor team. Sterling Financial Planning serves individuals, high-net-worth clients, and institutional accounts such as pension and profit-sharing plans, offering portfolio management, financial planning, and retirement plan consulting. The firm employs a range of investment strategies and typically uses major custodians like Schwab and Fidelity to support its clients’ objectives.

Wealth management
user avatar

Constance M

CFP®, Series 66

Sparta, NJ

Sterling Financial Planning Inc

Constance Millahn is a CFP® with 11 years of industry experience, currently serving as an advisor at Sterling Financial Planning Inc since 2017. She previously worked at RBC Capital Markets and LPL Financial, LLC. Sterling Financial Planning serves individuals, high-net-worth clients, pension and profit-sharing plans, trusts, and estates, providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm manages approximately $672 million and employs a tailored investment approach using mutual funds, ETFs, and individual securities, supported by institutional research and technology.

Wealth management
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")