The GenWealth Group, Inc. logo

The GenWealth Group, Inc.

Updated today

Client assets under management

$661,309,882

Clients

301

59% high-net-worth

Advisors

5

of 10 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

60

Typical

Average account size

$2,197,043

About

The GenWealth Group, Inc. advises individual and high‑net‑worth clients through discretionary portfolio management, financial planning, and an automated investment program delivered via Schwab's institutional platform. The firm manages roughly $661 million for about 300 clients with a five‑advisor team and also operates as a licensed insurance agency, where affiliated advisers may recommend and sell insurance products.

Investment advice is primarily ETF‑based and includes a dedicated "GenWealth Socially Responsibility" screening process that applies ESG criteria to portfolio selection; the firm may also use tactical positions such as limited allocations to leveraged ETFs for more aggressive accounts while monitoring those positions continuously. GenWealth uses Schwab’s technology platform and a third‑party aggregation tool to manage held‑away accounts and to facilitate periodic rebalancing and tax‑sensitive services.

Several operational and client‑service features distinguish the firm from many peers: it runs fee‑based educational seminars (with registrants allowed to bring a guest and proceeds from events held at Seton Hall University donated to the university) and offers a Seton Hall alumni advisory discount. The firm also sponsors a firm‑funded donor‑advised charitable initiative and discloses that insurance commissions paid to affiliated advisers create potential conflicts of interest that are addressed in its disclosure materials.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

ESG / Sustainable investing

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Fee options

Fixed

Fixed fee for educational seminars (varies, negotiated case-by-case)

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001 - $10,000,000: 0.50% $10,000,001+: 0.25%

Commissions

Commissions earned by licensed insurance agents for selling insurance products separate from advisory fees

Other

Account minimum: $500,000 Minimum fee: $6,250 per household per year (minimum annual fee for portfolio management services)

Main office location

The GenWealth Group, Inc.

6 Inwood Place

Maplewood NJ 07040, United States

Number of offices

1

Most active in

Florida · New Jersey · New York · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon A

CFP®, Series 66

Maplewood, NJ

The GenWealth Group, Inc.

Brandon Apisa is a CFP® professional with four years of industry experience. He is currently with The GenWealth Group, Inc., having previously worked at OmniGrowth Wealth Professionals and several other financial firms. Outside of finance, his background includes roles in real estate and hospitality. The GenWealth Group serves individual and high-net-worth clients with discretionary portfolio management and financial planning, using an automated ETF-based investment program through a Schwab platform. The firm emphasizes tailored advice, incorporates ESG criteria in its investment process, and offers tax-aware features alongside ongoing account reviews and written plans.

ESG / Sustainable investing
user avatar

Braden S

CFP®, Series 63

Maplewood, NJ

The GenWealth Group, Inc.

Braden Schipke is a CFP® with 18 years of industry experience, currently serving at The GenWealth Group, Inc. since 2011. He previously worked at Purshe Kaplan Sterling Investments and LPL Financial LLC. Outside of his advisory role, he is Vice President and a board member of Family Connections, Inc., a nonprofit organization where he leads the development committee. The GenWealth Group serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and an automated ETF-based investment program using a Schwab platform. The firm incorporates ESG criteria in its investment decisions, offers tax-aware features, and conducts ongoing account reviews and written financial plans.

ESG / Sustainable investing
user avatar

Kevin W

CFP®

Maplewood, NJ

The GenWealth Group, Inc.

Kevin Worley is a CFP® professional with three years of experience at The GenWealth Group, Inc., where he has worked since 2019. Prior to joining GenWealth, his background includes roles outside the financial industry. He is also a licensed insurance agent, providing accident, health, and life insurance. The GenWealth Group serves individual and high-net-worth clients with discretionary portfolio management and financial planning, offering an ETF-based investment program through Schwab. The firm incorporates ESG criteria in its investment decisions and provides tax-aware, long- and short-term strategies alongside ongoing client reviews and written plans.

ESG / Sustainable investing
user avatar

Michael L

CFP®, Series 63, Series 65

Maplewood, NJ

The GenWealth Group, Inc.

Michael Leanza is a CFP® with 32 years of industry experience, currently serving at The GenWealth Group, Inc. since 2010. He previously worked at LPL Financial and Purshe Kaplan Sterling Investments. Leanza is also a licensed independent insurance agent involved in fixed insurance sales. The GenWealth Group serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and an automated ETF-based investment program through a Schwab platform. The firm emphasizes tailored advice, employs socially responsible investing screens, and offers both long- and short-term strategies with regular account reviews.

ESG / Sustainable investing
user avatar

Daniel O

CFP®, Series 65

Maplewood, NJ

The GenWealth Group, Inc.

Daniel O’halloran is a CFP® with three years of industry experience, currently serving as a financial advisor at The GenWealth Group, Inc. He previously worked at Emissary Wealth, Martlet Creative, Rodale Inc., and Robot Fondue. In addition to his advisory role, he is a licensed insurance agent specializing in accident, health, and life insurance. The GenWealth Group serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and an automated ETF-based investment program through a Schwab platform. The firm emphasizes tailored advice, incorporates ESG criteria in its investment decisions, and offers tax-aware features alongside regular account reviews.

ESG / Sustainable investing
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