The Grimm Group

The firm is a registered investment adviser that describes serving individuals, families, and small business owners and providing personalized financial planning and portfolio management with a stated $5,000 account minimum. Its brochure emphasizes making professional management accessible to small individual investors rather than focusing on institutional or pooled-vehicle mandates.

The firm says it uses a passive, long-term investment approach centered on low-cost, broad-based index funds (notably S&P 500 funds) and manages accounts on a discretionary basis with quarterly reviews and written reports. It recommends custodians for low costs and platform security, does not take custody of client assets itself, and notes it does not aggregate client trades or vote client proxies.

Noteworthy details include that this is the firm’s first ADV filing and it reports no current AUM or clients, indicating a newly formed practice, and that the principal maintains substantial outside business activities — including a sports-licensed consumer products company, patents on consumer goods, and a volunteer investor-relations role at a university-affiliated VC fund — and allocates significant time to those ventures. The brochure also discloses free financial planning services and a reminder that clients may incur third-party custodian or fund expenses, features that stand out relative to many peers.