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The Kelly Group

Updated today

Client assets under management

$1,048,533,543

Clients

1,087

23% high-net-worth

Advisors

15

of 22 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

72

High

Average account size

$964,612

About

The Kelly Group advises individuals (including high-net-worth clients), families, trusts and estates, nonprofits, corporations, and qualified retirement plans, managing about $1.13 billion in regulatory assets for roughly 1,087 clients through a team of 15 advisors. Its services include discretionary portfolio management, comprehensive and à la carte financial planning, retirement and estate planning, business succession planning, and non-discretionary investment advice to qualified plans.

The firm uses a team-based model with CFP® professionals and associates supporting a dynamic financial planning process and governance documents to guide investment decisions. Portfolios are implemented via diversified model allocations—primarily institutional mutual funds with a preference for active managers when appropriate—combined with ongoing monitoring, annual rebalancing, and behavioral coaching to reinforce long-term asset-allocation objectives.

Compared with many multi-advisor peers, The Kelly Group discloses the use of client testimonials in its advertising, a practice that is relatively uncommon among firms of its size and type. It also notes that when it engages third‑party sub‑advisors to manage portions of client assets, the firm absorbs the fees paid to those sub‑advisors rather than passing them through to clients, and it offers an initial complimentary consultation and occasional limited financial plans through partner arrangements.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Active portfolio management

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fees charged as fixed/flat fees, generally $1,500 to $3,500, up to $10,000 or more

Percentage

$0 - $100,000: 1.50% $100,001 - $200,000: 1.40% $200,001 - $300,000: 1.30% $300,001 - $400,000: 1.20% $400,001 - $500,000: 1.10% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.95% $2,000,001+: 0.50%

Other

Minimum fee: Minimum quarterly fee of $550 Fee-only: Financial planning fees range from $1,500 to $3,500 generally, up to $10,000 or more depending on complexity; legacy clients may be charged hourly but not offered to new clients

Main office location

The Kelly Group

48 East Gordon Street

Bel Air MD 21014, United States

Number of offices

3

Most active in

Arizona · California · Colorado · Delaware · Florida · Georgia · Indiana · Maryland · Michigan · New Hampshire · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob A

CFP®, Series 65

Bel Air, MD

The Kelly Group

Jacob Adkins is a CFP® and holds a Series 65 license with six years of industry experience. He has been with The Kelly Group since 2018, following prior roles at AXA Advisors, First National Bank, and Salisbury University. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets for over 1,000 clients through a team of 15 advisors. The firm employs a team-based approach with diversified model allocations, primarily using institutional mutual funds and active managers, combined with ongoing monitoring and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Richard F

CFP®, Series 63, Series 65

Bel Air, MD

The Kelly Group

Richard Fletcher is a CFP® professional with 33 years of industry experience, currently serving at The Kelly Group in Bel Air, MD. His prior experience includes roles at Cambridge Investment Research Advisors, Inc. and EF Legacy Securities, LLC. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets for over 1,000 clients with a team of 15 advisors. The firm employs a team-based approach, utilizing diversified model portfolios with a preference for active managers and providing comprehensive financial planning, retirement and estate planning, and business succession services.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Jordan H

CFP®, Series 65

Bel Air, MD

The Kelly Group

Jordan Heaps is a CFP® professional with seven years of industry experience. He has worked at The Kelly Financial Group since 2020 and previously at Cambridge Investment Research, Inc. from 2015 to 2020. He is based in Bel Air, MD. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets for over 1,000 clients. The firm employs a team-based model using diversified portfolios that emphasize institutional mutual funds and active managers, along with ongoing monitoring and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Emily S

Series 65

Bel Air, MD

The Kelly Group

Emily Smith is a Series 65-licensed financial advisor with The Kelly Group, bringing one year of industry experience. Prior to joining The Kelly Group, she worked at Johnson and Johnson and has a background that includes time in education and the food service industry, having worked at Bomboy's Homemade Candy and Ice Cream. The Kelly Group advises a diverse client base including high-net-worth individuals, families, nonprofits, and corporations, managing over $1 billion in assets. The firm employs a team-based approach with CFP® professionals, focusing on diversified model portfolios, active management when appropriate, and behavioral coaching to support long-term financial goals.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Lauren M

Series 65

Bel Air, MD

The Kelly Group

Lauren Madison is a Series 65 credentialed advisor at The Kelly Group with three years of industry experience. Prior to joining The Kelly Group in 2021, she worked at PNC from 2017 to 2021 and held various roles at Salisbury University. The Kelly Group serves individuals, families, trusts, estates, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets for over 1,000 clients. The firm uses a team-based approach featuring CFP® professionals and diversified model portfolios, emphasizing active management when appropriate, ongoing monitoring, and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Quinn S

Series 65

Bel Air, MD

The Kelly Group

Quinn Sutker is a financial advisor with The Kelly Group in Bel Air, MD, holding a Series 65 designation and beginning his industry career in 2024. Prior to joining The Kelly Group, he worked at InFocus Financial Advisors and has academic experience from Salisbury University. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing over $1 billion in assets with a team of 15 advisors. The firm employs a team-based approach focused on diversified model portfolios, ongoing monitoring, and behavioral coaching to support long-term investment goals.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Michael B

Series 65

Bel Air, MD

The Kelly Group

Michael Bertrand is a financial advisor at The Kelly Group with 24 years of industry experience. He holds a Series 65 designation and has been with The Kelly Group since 2003, previously working at Cambridge Investment Research, Inc. from 2005 to 2020. He serves as a board member for THE ARC NCR, a nonprofit organization. The Kelly Group provides advisory services to individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets through a team of 15 advisors. The firm employs a team-based approach focused on diversified model portfolios and financial planning, incorporating active management and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Zachary S

CFP®, Series 65

Blacksburg, VA

The Kelly Group

Zachary Smith is a CFP® professional with five years of industry experience, currently serving at The Kelly Group. His prior roles include positions at OLIO Financial Planning and Partners in Financial Planning. Before entering the financial advisory field, he worked with the Virginia Tech Athletic Department and at Virginia Tech. The Kelly Group advises individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing over $1 billion in regulatory assets. The firm employs a team-based approach, using diversified model portfolios primarily made up of institutional mutual funds, and emphasizes ongoing monitoring and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Isaiah S

Series 65

Bel Air, MD

The Kelly Group

Isaiah Smith is a financial advisor at The Kelly Group with a Series 65 designation and seven years of industry experience. He previously worked at Brown Advisory and BNY Mellon before joining The Kelly Group. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing about $1.13 billion in assets for over 1,000 clients through a team-based approach. The firm emphasizes diversified model portfolios with active management, ongoing monitoring, and behavioral coaching as part of its financial planning process.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Chad A

CFP®, Series 66

Bel Air, MD

The Kelly Group

Chad Arrington is a CFP® professional with 13 years of industry experience. He has been with The Kelly Group since 2010, with prior roles at Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. Outside of his advisory work, he serves as Treasurer for the Greater Bel Air Community Foundation and as Director and Partner Liaison for the Financial Planning Association of Maryland. The Kelly Group is a team-based firm serving individuals, families, trusts, nonprofits, corporations, and qualified retirement plans. The firm manages approximately $1.13 billion in assets and employs diversified model portfolios primarily using institutional mutual funds, combined with ongoing monitoring and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Thomas C

CFP®, Series 63

Bel Air, MD

The Kelly Group

Thomas Cusick is a CFP® professional with nine years of industry experience. He has worked at The Kelly Group since 2017, with prior roles at Cambridge Investment Research and AXA Advisors. Cusick serves as an officer for the Financial Planning Association of Maryland, where he helps develop educational programming. The Kelly Group is a team of 15 advisors managing approximately $1.13 billion in assets for individuals, families, trusts, nonprofits, corporations, and qualified retirement plans. The firm employs a team-based model focusing on diversified portfolios and active management, offering comprehensive financial planning and investment advisory services.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Charles W

CFP®, Series 66

Bel Air, MD

The Kelly Group

Charles Wolpoff is a CFP® professional with 24 years of experience in the financial advisory industry. He has worked at The Kelly Group since 2020 and previously spent seven years with Cambridge Investment Research Advisors. Outside of his advisory role, he teaches approximately 20 hours per year at Harford Community College. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans with a team of 15 advisors managing about $1.13 billion in assets. The firm employs a team-based approach using diversified model portfolios with a preference for active managers, combined with ongoing monitoring, annual rebalancing, and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Bryan K

CFP®, Series 63, Series 65

Bel Air, MD

The Kelly Group

Bryan Kelly is a CFP® professional with 33 years of industry experience, currently serving at The Kelly Group in Bel Air, MD. His career includes over two decades at Cambridge Investment Research and a long tenure at The Kelly Group dating back to 1997. He serves as chairman of the board and an active board member of Upper Chesapeake Medical Center and holds leadership roles on other nonprofit and corporate boards. The Kelly Group advises individuals, families, trusts, estates, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets through a team of 15 advisors. The firm employs a team-based model with a focus on diversified, actively managed portfolios combined with comprehensive financial planning and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Candace C

Series 65

Bel Air, MD

The Kelly Group

Candace Clipper is a financial advisor at The Kelly Group with one year of industry experience. She holds a Series 65 designation and previously worked at Weinberg Financial Advisory for ten years. The Kelly Group serves individuals, families, trusts and estates, nonprofits, corporations, and qualified retirement plans, managing approximately $1.13 billion in assets for over 1,000 clients. The firm employs a team-based model focusing on diversified, actively managed portfolios combined with ongoing monitoring, behavioral coaching, and comprehensive financial planning services.

Wealth management Active portfolio management Founder/Business Owner Retired
user avatar

Michael P

Series 66

Bel Air, MD

The Kelly Group

Michael Pirolli is a financial advisor at The Kelly Group in Bel Air, MD, holding a Series 66 designation with six years of industry experience. His prior roles include positions at Chesapeake Financial Advisors, WMS Partners, and Merrill Lynch. Earlier in his career, he worked with the Baltimore Orioles and in various other non-financial roles. The Kelly Group serves individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing over $1 billion in assets through a team-based approach. The firm employs diversified model allocations with a preference for active managers and offers a range of financial planning and investment management services.

Wealth management Active portfolio management Founder/Business Owner Retired
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