Traina Investment Advisory

Traina Investment Advisory is a newly formed, state-registered investment manager that provides non-discretionary portfolio management and financial planning and can service retirement and education accounts as well as pooled investment vehicles. The firm’s brochure describes offering services to individual clients, including high-net-worth individuals, but it reports no regulatory assets under management to date and is categorized among managers that primarily handle pooled or institutional assets.

The firm’s investment approach emphasizes diversification, low costs, low volatility, long-term investing, and removing behavioral bias, and it uses fundamental, technical, and cyclical analysis to construct and rebalance portfolios that may include ETFs, mutual funds, individual equities, and fixed income. Engagements are non-discretionary, so the firm seeks client approval before effecting transactions and provides ongoing monitoring and periodic reviews.

Noteworthy features that differ from many peers in this category include billing for both investment management and financial planning on an hourly basis, with fees collected in advance and deducted through the custodian rather than using a percentage-of-assets-under-management schedule. The firm is operated by a single management person who also offers tax services through a separate business (a disclosed potential conflict), does not accept performance-based fees, and does not vote client proxies.