Tru Independence Asset Management, LLC logo

Tru Independence Asset Management, LLC

Updated today

Client assets under management

$336,724,626

Clients

1,056

58% high-net-worth

Advisors

8

of 24 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

132

Very High

Average account size

$318,868

About

tru Independence Asset Management, LLC provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high‑net‑worth clients, retirement plans, and other institutional and business clients, managing approximately $336.9 million in client assets across more than one thousand accounts. Its services include the use and selection of Independent Managers, third‑party sub‑advisors, and digital platforms such as Betterment for Advisors and held‑away solutions via a third‑party platform.

The firm constructs diversified portfolios using both active and passive strategies across equities, fixed income, alternatives and exchange‑traded funds, and may employ options and other derivatives as well as margin/borrowing for customized high‑net‑worth strategies when appropriate. TIAM monitors accounts on an ongoing basis, offers both standalone financial plans and integrated portfolio management, and sponsors the YellowWood Wealth Solutions wrap program for a substantial portion of its assets.

TIAM is a wholly owned subsidiary of Sanctuary Wealth and maintains affiliations with multiple other advisory and asset‑management entities, and several supervised persons are registered representatives of broker‑dealers (including arrangements with APW Capital and Sanctuary Securities), which enables access to brokerage and insurance platforms (including DPL). The combination of acting as a wrap‑program sponsor (about $308.2 million under the wrap), operating through a mix of digital and held‑away platforms, and maintaining affiliated adviser and brokerage/insurance relationships is less common among peer team firms and is described in its brochure as creating specific service options and potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies

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Fee options

Fixed

Fixed reporting fee for assets not managed by the Firm may be negotiated

Percentage

Up to 1.5% annually

Commissions

Separate commission-based arrangement through associated persons registered with APW Capital, Inc.

Other

Minimum fee: Minimum annual fee may apply depending on DBA; can be waived or discounted at Firm's discretion Fee-only: Fixed fees and fees based on assets under management or advisement

Main office location

Tru Independence Asset Management, LLC

15350 Sw Sequoia Parkway, Suite 250

Portland OR 97224, United States

Number of offices

3

Most active in

California · Florida · Georgia · Massachusetts · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Maria L

Series 63, Series 65, Series 66

Charlotte, NC

Tru Independence Asset Management, LLC

Maria Luoni is a financial advisor at Tru Independence Asset Management, LLC with 29 years of industry experience. She holds Series 63, Series 65, and Series 66 credentials. Her prior experience includes sixteen years at TIAA and roles at Morgan Stanley and APW Inc. Tru Independence Asset Management provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm manages approximately $337 million in client assets, constructing diversified portfolios using both active and passive strategies, and sponsors the YellowWood Wealth Solutions wrap program.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Maxwell C

Series 63, Series 65

Philadelphia, PA

Tru Independence Asset Management, LLC

Maxwell Camp is a financial advisor at tru Independence Asset Management, LLC with 12 years of industry experience. He previously worked at Brinker Capital and Orion Portfolio Solutions before joining his current firm in 2023. Maxwell holds Series 63 and Series 65 licenses. Tru Independence Asset Management provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and other institutional and business clients. The firm manages approximately $336.9 million in client assets and uses both active and passive strategies across multiple asset classes, incorporating digital platforms and third-party managers to create diversified portfolios.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Jason R

Series 66

Charlotte, NC

Tru Independence Asset Management, LLC

Jason Rericha is a financial advisor at Tru Independence Asset Management, LLC with 16 years of industry experience. He has worked at APW Capital, Inc., Bank of America, and Merrill Lynch. Rericha also serves as managing director of YellowWood Wealth Solutions, an affiliated registered investment advisory firm based in Charlotte, NC. Tru Independence Asset Management offers investment management, financial planning, and pension consulting services to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm employs a diversified portfolio approach using active and passive strategies across multiple asset classes and sponsors the YellowWood Wealth Solutions wrap program.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Stacy S

Series 63, Series 66

Portland, OR

Tru Independence Asset Management, LLC

Stacy Sizemore is a financial advisor with Tru Independence Asset Management, LLC in Portland, OR, holding Series 63 and Series 66 designations and 25 years of industry experience. Prior to joining Tru Independence in 2019, she worked at Sound Legacy Wealth Advisors, M Holdings Securities, and D.A. Davidson & Co. Sizemore also serves as Chief Compliance Officer for the Tru Independence platform, overseeing regulatory compliance for affiliated RIAs. Tru Independence Asset Management, LLC offers discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm manages approximately $337 million in assets using diversified portfolios that combine active and passive strategies across multiple asset classes and employs a range of platforms and third-party managers to customize client solutions.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Leslie W

CFP®, Series 63, Series 66

Charlotte, NC

Tru Independence Asset Management, LLC

Leslie Watson is a CFP® with 24 years of experience in the financial services industry. He is currently a financial advisor at Tru Independence Asset Management, LLC and has previously worked at Bank of America and Merrill. Watson is also actively involved in managing YellowWood Financial Advisors, LLC as a managing partner. Tru Independence Asset Management, LLC provides investment management, financial planning, and pension consulting services to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm employs a combination of active and passive strategies across various asset classes and offers both discretionary and non-discretionary portfolio management.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Laura O

CFP®, Series 66

Charlotte, NC

Tru Independence Asset Management, LLC

Laura Olney is a CFP® with six years of industry experience currently serving at Tru Independence Asset Management, LLC in Charlotte, NC. Her prior experience includes roles at Charles Schwab and TD Ameritrade. Tru Independence Asset Management, LLC provides discretionary and non-discretionary investment management, financial planning, and pension consulting services to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm constructs diversified portfolios using both active and passive strategies and integrates independent managers, third-party sub-advisors, and digital platforms in its approach.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Victoria W

CFP®, Series 63, Series 66

Charlotte, NC

Tru Independence Asset Management, LLC

Victoria Waldman is a Certified Financial Planner® with seven years of experience in the financial services industry. She has worked at Tru Independence Asset Management, LLC, YellowWood Wealth, The Vanguard Group, UBS Financial Services, and Duke Energy. Her background also includes academic roles at the University of North Carolina Wilmington and the University of Wollongong. Tru Independence Asset Management, LLC provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm manages approximately $337 million in assets across more than a thousand accounts and employs a diversified investment approach using active and passive strategies, independent managers, third-party sub-advisors, and digital platforms.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
user avatar

Jennifer F

Series 66

Corsicana, TX

Tru Independence Asset Management, LLC

Jennifer Flickinger is a financial advisor at tru Independence Asset Management, LLC with 21 years of industry experience. She has worked at tru Independence since 2020 and previously spent 11 years at Umpqua Bank and 10 years at Umpqua Investments, Inc. Flickinger holds the Series 66 designation. tru Independence Asset Management, LLC provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and institutional clients. The firm manages approximately $336.9 million in assets using a mix of active and passive strategies across various asset classes and employs both digital platforms and third-party sub-advisors to create diversified portfolios.

Active portfolio management Passive / index investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies
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