Watershed Wealth
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$18,042,000
Clients
71
10% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
71
Very HighAverage account size
$254,113
About
The firm is an independent registered investment adviser that provides portfolio management and financial planning to individuals, high‑net‑worth clients, charitable organizations, and employer‑sponsored retirement plans. Services include discretionary and non‑discretionary managed accounts, retirement plan consulting and participant education, and coordination of insurance or annuity solutions through third‑party platforms.
Investment advice is tailored to each client’s objectives, time horizon and risk tolerance and commonly incorporates asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term holdings; the firm may also recommend outside managers for portions of client portfolios. It delivers these services through managed account programs and independent custodians and advises clients to consult tax professionals because strategies may have material tax implications.
Notably, with roughly $18.7 million in assets under management, the firm provides ongoing portfolio management and consulting to employer‑sponsored retirement plans and other institutional clients—an offering that is less common among independent advisers of this size. The firm uses third‑party retirement and insurance platforms (with disclosed revenue‑based arrangements where applicable), maintains CFP credentialing, and shows active involvement in community and nonprofit governance, which collectively shape its advisory footprint.
Client services
Financial planning
Portfolio management
Selection of other advisers
Retirement plan consulting
Expertise
Annuities
Retirement plans for business owners (SEP, solo 401k)
Fee options
Flat fees for separate financial planning engagements may be charged in unique cases, details negotiated separately
Negotiable up to a maximum annual fee of 1.5%
Hourly financial planning fees may be charged in unique situations, details negotiated separately
Minimum fee: Minimum annual fee of $1,000 for individual clients and $1,500 for family households Fee-only: Asset management fees calculated as a percentage of assets under management, not based on commissions; financial planning fees generally included in asset management fee, except in unique situations where separate flat or hourly fees may apply
Main office location
Watershed Wealth
1223 S State Ave, Suite B
Alpena MI 49707, United States
Number of offices
1
Most active in
Watershed Wealth has reported serving >5 clients in these states in the last 12 months.
Michigan
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
LinkedIn
Facebook
Instagram
YouTube
Website
989-255-0457
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