Whalen Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$998,825
Clients
25
0% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
25
TypicalAverage account size
$39,953
About
Whalen Financial Planning is a fee-only, solo registered advisory firm with one advisor, about 25 clients, and roughly $998,825 in assets under management. The firm offers hourly financial planning and consultations, in addition to investment management and planning services for individuals and personal-trust trustees.
The firm emphasizes passive investment management, building portfolios from index mutual funds and ETFs and documenting objectives in an Investment Policy Statement. Investment management is primarily non-discretionary — the firm reported $998,825 in non-discretionary AUM and $0 discretionary AUM as of December 31, 2025 — and trades or rebalancing generally require client approval.
Whalen Financial Planning tends to work with higher‑asset households, reflecting a $500,000 minimum for investment management and an absence of non‑HNW individual clients on its books. The principal’s prior trust-administration experience and professional credentials (CFP® and CTFA) inform the firm’s work with trustees, and the firm does not accept custody of client assets or engage in aggregated block trading.
Client services
Financial planning
Portfolio management
Expertise
Cash flow / budgeting
College savings (529s, UTMA, etc.)
General estate planning guidance
Retirement income strategy
Occupation focus
Retired
Fee options
$0 - $500,000: 1.00% $500,000 - $1,000,000: 0.90% $1,000,000 - $2,000,000: 0.80% $2,000,000 - $3,000,000: 0.70% $3,000,000 - $4,000,000: 0.60% $4,000,000 - $5,000,000: 0.50% $5,000,000+: 0.40%
$310 per hour
Account minimum: $500,000 Fee-only: $310 per hour, billed in 6-minute increments
Main office location
Whalen Financial Planning
13101 W. Washington Blvd, Suite 237
Los Angeles CA 90066, United States
Number of offices
1
Most active in
Whalen Financial Planning has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Discover
Compare top advisor firms by metric, firm size, and location.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")