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Winslow Financial LLC

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Client assets under management

$98,341,000

Clients

189

29% high-net-worth

Advisors

4

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

47

Typical

Average account size

$520,323

About

The firm advises individuals, families, trusts, estates, charitable organizations, corporations and retirement plans. It provides investment management and both comprehensive and limited financial planning, and the brochure also notes tax preparation services are offered by a CPA on the team; the firm states it has no account minimum.

Investment advice is built around Modern Portfolio Theory and asset allocation, with a preference for diversified mutual funds and ETFs and selective use of individual stocks for higher‑risk clients. Winslow operates on a non‑discretionary basis—securing client permission before effecting trades—reviews accounts periodically (generally quarterly), and generally uses Fidelity as its primary custodian.

What is most distinctive is that the firm reports nearly all client assets are managed non‑discretionarily (the brochure lists non‑discretionary AUM on the books), a model that is uncommon among similar team firms. The advisory team also includes actuarial expertise and provides tax preparation services by a CPA (while not operating an affiliated accounting firm), combining investment, actuarial and tax capabilities that may set it apart from peers of comparable size.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting

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Fee options

Fixed

Financial planning fixed fees ranging from $250 to $40,000 or more

Percentage

0.00% to 1.50% annually

Project-based

$50 to $400 per hour

Other

Fee-only: Hourly fees range from $50 to $400 per hour; Fixed fees range from $250 to $40,000 or more for financial planning

Main office location

Winslow Financial LLC

11 N Skokie Hwy, Suite 306

Lake Bluff IL 60044, United States

Number of offices

1

Most active in

California · Florida · Illinois · Ohio · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jaana V

Series 65

Lake Bluff, IL

Winslow Financial LLC

Jaana Virta Gupta is a financial advisor at Winslow Financial LLC with a Series 65 designation and five years of professional experience, including roles at Redfin Corporation and self-employment. Her background spans various positions from 2015 to the present, involving work at multiple firms prior to joining Winslow Financial. Winslow Financial LLC advises individuals, families, trusts, estates, charitable organizations, corporations, and retirement plans, providing investment management and financial planning services. The firm employs a Modern Portfolio Theory approach, managing accounts on a non-discretionary basis with an emphasis on asset allocation and diversification.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
user avatar

Daniel W

Series 65

Lake Bluff, IL

Winslow Financial LLC

Daniel Winslow is a financial advisor at Winslow Financial LLC with 20 years of industry experience. He holds a Series 65 designation and is also a Certified Public Accountant, providing tax preparation services on a project basis for some clients. Winslow is licensed as an insurance agent in Florida and Illinois and may offer certain fixed insurance products. Winslow Financial LLC serves individuals, families, trusts, estates, charitable organizations, corporations, and retirement plans, offering investment management and financial planning. The firm’s approach emphasizes asset allocation and diversification consistent with Modern Portfolio Theory, managing accounts on a non-discretionary basis with a focus on low trading frequency and client-directed decisions.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
user avatar

Randolph H

Series 65

Lake Bluff, IL

Winslow Financial LLC

Randolph Herzfeld is a financial advisor at Winslow Financial LLC with 17 years of industry experience. He holds a Series 65 designation and is the principal and founder of ActualWise Consulting LLC, an actuarial consulting firm. His prior experience includes roles at PRM Consulting Group, Centene, and Optum. Winslow Financial LLC advises individuals, families, trusts, estates, charitable organizations, corporations, and retirement plans, providing investment management and financial planning services. The firm employs a Modern Portfolio Theory approach with a focus on asset allocation and diversification, managing accounts on a non-discretionary basis for approximately 170 clients.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
user avatar

Harry S

Series 65

Indialantic, FL

Winslow Financial LLC

Harry Sherman is a financial advisor at Winslow Financial LLC holding a Series 65 designation with three years of industry experience. He has a background in media and marketing, having worked at Sherman Media & Marketing since 2017 and Sherman Media Company from 1986 to 2017. Winslow Financial LLC advises individuals, families, trusts, estates, charitable organizations, corporations, and retirement plans, providing investment management alongside comprehensive and limited financial planning. The firm emphasizes Modern Portfolio Theory with a focus on asset allocation and diversification, managing accounts on a non-discretionary basis for approximately 170 clients.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
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