WSA Affiliates, LLC logo

WSA Affiliates, LLC

Updated today

Client assets under management

$0

Clients

56

18% high-net-worth

Advisors

3

of 8 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

19

Very Low

Average account size

$0

About

WSA Affiliates, LLC provides advisory referral (solicitor) services and financial planning to individual and high‑net‑worth clients. The firm operates with a small team of advisors and does not manage client assets or participate in wrap fee programs.

WSA’s primary role is to assess client needs, coordinate and refer clients to affiliated and unaffiliated Other Advisors, and offer formal or informal financial plans billed on an hourly basis (typically $100–$250 per hour). Implementation of recommendations is left to the client and the selected Other Advisors; WSA discloses its referral arrangements, conducts due diligence on recommended advisers, and may receive referral compensation (disclosed as typically 0.00%–1.00% of assets under management billed by the Other Advisor).

Notable distinctions include majority ownership by an SEC‑registered investment adviser and explicit affiliations with non‑advisory businesses, including an insurance agency and a technology/marketing company, which create potential sources of commission and referral compensation. The firm’s model—focusing on referrals and hourly planning rather than providing portfolio management or directly charging percentage‑of‑AUM fees—is less common among supported firms; WSA also does not take custody of client assets or vote client proxies.

Client services

Financial planning Selection of other advisers
Administrative and advisor coordination services

Expertise

General retirement planning Income planning General estate planning guidance Long-term care insurance Life insurance needs analysis

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Fee options

Project-based

$100 to $250 per hour based on complexity and planner

Main office location

WSA Affiliates, LLC

10000 North Central Expressway, Suite 1326

Dallas TX 75231, United States

Number of offices

2

Most active in

Connecticut · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Roy P

Series 66

League City, TX

WSA Affiliates, LLC

Roy Piske is a financial advisor at WSA Affiliates, LLC with seven years of industry experience. He holds a Series 66 designation and has worked at WSA Affiliates since 2020, following a two-year tenure at Woodbury Financial Services. In addition to his advisory work, he has been involved in ground operations for Southwest Airlines since 1981, servicing aircraft while they are on the ground. WSA Affiliates, LLC provides advisory referral services and financial planning to individual and high-net-worth clients, connecting them with third-party investment managers and other financial professionals. The firm focuses on coordinating client information and due diligence rather than discretionary asset management or ongoing account reviews.

General retirement planning Income planning General estate planning guidance Long-term care insurance Life insurance needs analysis
user avatar

Candace C

CFP®, Series 66

Salisbury, CT

WSA Affiliates, LLC

Candace Cuniberti is a CFP® with 20 years of industry experience and has been with WSA Affiliates, LLC since 2011. She manages multiple family trusts and serves as treasurer and board member for a charitable Christian Science care facility. Candace also operates a seasonal farming sole proprietorship. WSA Affiliates, LLC provides advisory referral services and financial planning to individual and high-net-worth clients, coordinating with third-party investment managers and other professionals without acting as a discretionary asset manager.

General retirement planning Income planning General estate planning guidance Long-term care insurance Life insurance needs analysis
user avatar

Paul H

Series 63, Series 66

Dallas, TX

WSA Affiliates, LLC

Paul Heemann is a financial advisor at WSA Affiliates, LLC in Dallas, TX, with 26 years of industry experience. He has held Series 63 and Series 66 designations and has been with WSA Affiliates since 2011. Outside of his advisory role, he is involved in administrative services with Robbins, Cobb, Jenkins and Associates PLLC. WSA Affiliates serves individual and high-net-worth clients by providing advisory referral services and financial planning. The firm connects clients with third-party investment managers and other professionals, focusing on coordinating financial plans rather than discretionary asset management.

General retirement planning Income planning General estate planning guidance Long-term care insurance Life insurance needs analysis
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