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Search
All 400,000+ SEC-registered financial advisors
Compare
Advisor fees, certifications & records
Meet
Book a free introductory consultation
Trust
No hidden fees, your data stays private
400,000+ registered financial advisors on Warmer
cover every specialty, style and city.
A trusted financial advisor is a partner for your life.
Make better decisions
With an advisor who understands your quirks, questions, and dreams.
Reach your goals
Plan for retirement, college savings, buying a house, and more.
Avoid costly mistakes
With an expert, fiduciary second opinion from a vetted financial advisor.
People look for financial advisors for all kinds of reasons — planning, major life decisions, accountability, and, yes, emotional support. A great advisor is a long-term coach and partner, not just an investment picker.
But finding that advisor has been way too hard, especially for optimizers, like you and me. About 80% of new relationships still come from referrals, and there's been no easy way to compare advisors in a structured, data-driven way.
Warmer is changing that. We're building the definitive directory of fiduciary financial advisors — with clear information on fees, services, specialties, disciplinary history, client feedback, and more. Advisors can update and respond to their profiles, and we help you use all of this data to quickly narrow in on the advisors who are the best fit for you.
Warmer is a new vision created by the team behind Betterment, a fiduciary digital financial advisor which manages more than $50 billion for 1 million Americans.
Thinking back, we started Betterment because it was too hard for most people to find great financial advice. Betterment made high-quality, fiduciary investing accessible to everyone — and that mission continues to help millions.
But money is bigger than investing alone. People will always turn to human advisors to navigate big, messy decisions with someone who understands them and to hold them accountable when life (inevitably) gets complicated. And when someone does want a human advisor, it's still incredibly hard to compare options or feel confident you've chosen the right one.
Warmer builds on what we learned at Betterment: people value great guidance, and they deserve clarity and transparency when choosing it. So Warmer helps with everything else — finding the right advisor, understanding your choices, and starting a relationship with confidence.
There is no other directory of all financial advisors.
Okay, there are the SEC Directory & Finra BrokerCheck. They're great! But we noticed that it can be hard to navigate to find an advisor.
There are pay-to-play directories of a few hundred advisors. Not big enough. And what about those not paying?
There are matching services that show you 3 advisors, don't explain why they fit, and sell your information to a dozen advisors behind the scenes. Not how we'd want to find our advisors.
But there's not a public, rich, navigable directory of all advisors, to help people see everyone, compare, and choose the best for them.
Why not? Well, maybe we'll find out. Feels like something that obviously should exist to us, though.
Finding your advisor is quick and easy:
Yes. You pay nothing to use Warmer.
If you choose to hire an advisor through us, you pay the same published advisory fees they charge other clients.
We're paid by advisors — not by you.
Some advisors pay referral fees, a share of revenue, or for enhanced visibility on Warmer.
This does not affect your fees, and you pay the same published advisory fees they charge other clients.
Our directory includes all registered financial advisors (RIAs) who are registered with the SEC or a state regulator and who actively provide financial advice. There are more than 400,000, to start. We then screen out many who don't meet our standards.
We build profiles from publicly available data, advisor-provided information, and proprietary sources.
Today, we do not include insurance agents, CPAs, or others who are not registered investment advisors.
No. We only recommend fiduciary, registered investment advisors.
You can see more advisors in our directory - but seeing them doesn't mean we recommend them.
If we match you and recommend them - after you've answered our questions, requested availability, and we've vetted you and them - then we have on our fiduciary hat and make sure we're recommending someone who's a great fit for your needs, putting your best interests first.
Before introducing you, we attempt to validate key items such as registration status, disciplinary history, services offered, and experience, using public records and advisor-provided information.
Warmer asks you about your goals, preferences, and needs.
Our matching system then compares your profile to advisor profiles to identify potential fits.
You can then evaluate those advisors, and explore others, to decide which are a good match for you.
No. We never sell your information to data brokers or advertising partners.
We may share with Advisors the information needed to evaluate or complete an introduction to selected or matched Advisors, including your contact, profile information, and responses so they can understand your financial goals and follow up with you. You are never obligated to hire any advisor.
Like most websites, we use analytics and advertising partners to measure and improve our marketing. They may receive limited identifiers — never your financial profile or quiz answers — and you can turn click tracking and audience matching off at any time. You can read the details in our Privacy Policy.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
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